We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
The ride-sharing firm Lyft and Faraday Future, a troubled electric carmaker and potential Tesla competitor, have quietly appointed new top executives, but like the rest of the industry, they struggle to find talent for their driverless programs.
The Chinese government's tight restrictions on gathering data by foreign firms for 3D mapping, the lifeblood of machine-taught driverless systems, could at least slow down access to the market by Waymo, Tesla, General Motors (GM), Ford, and other players hoping to make inroads there.
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
Uber has lost market share to Lyft, its main competitor. Uber's US market share dropped from 84% to 77% between January and the end of May this year, and the ride-sharing company has continued to run into legal, public-image, and internal trouble. Lyft, on the other hand, has been growing.
The good news keeps on coming for Samsung! According to the market research firm Strategy Analytics, the Korean giant sold a whopping 7.2 million Galaxy S7 and S7 Edge smartphones in the first quarter of this year. That totals 55 million of the company's flagship smartphones sold since their launch in March 2016.
Uber has been in the hot seat for awhile now, for many reasons, especially for being sued by Waymo over stolen LiDAR designs. But now, perhaps the attention will be taken off both Uber and Waymo as a new contender enters the LiDAR arena; A small, independent company called Luminar has finally let the world in on what it has been cooking up.
Lately, the biggest news in driverless has been the raging lawsuit between two autonomous spearheads, Uber and Google's Waymo. A new bill back by General Motors, however, could take them both out of the race towards driverless.
Baidu Inc, the "Chinese Google" search engine and technology company, which has been actively pursuing self-driving cars, reported that a gang of hackers recently attempted to steal its driverless car technology.
In a world increasingly regulated by computers, bugs are like real-life cheat codes. They give you the power to break the rules and do good or bad without ever leaving your seat. And government agencies around the world are discovering and stockpiling unreported bugs as cyberweapons to use against anybody they see fit.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
Sony Corp. is working on new battery technology that the company says would have a 40% longer life than a lithium-ion battery of the same size. Sony is planning to have the higher-capacity batteries on the market around 2020.
There was one company at the 2015 LA Auto Show that had everyone intrigued. They didn't have a big booth, and they only had one car on display, but they definitely had everyone's attention.
Just in case you weren't aware, Google has more money than you and I will probably ever see in our lifetime, and now it seems that the search giant will be spending that money sending satellites into space.
Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the user's surroundings.
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it!
When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and outlining the mission of Magic Leap.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
Germany-based Augmented reality software maker Re'flekt has added a new tool to its enterprise app development platform that makes it simpler to link AR content to physical objects.
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
Facebook is hiring video game teams and other eSports organizations to create live and on-demand videos for its newsfeed. The company aims to take on others such as Twitch and YouTube, where most of the eSports' content is typically housed.
I was a slap-happy T-Mobile customer before, but now, after hearing that the company sent out a box of rolling papers to certain media sites with memes bad mouthing #VerHIGHzon ... I love you even more, John Legere!
Google's former driverless car boss Chris Urmson raised considerable funds to get his new startup company Aurora Innovation up and running. Axios initially reported that Urmson raised over $3 million to fund his brainchild in the wake of his Alphabet exit, according to an SEC filing.
While consumer-grade smartglasses are the holy grail for tech companies, smartglasses maker Vuzix knows where its bread is buttered, and that's in the enterprise segment.
It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.
