Market Reality: Game of Thrones in AR, Microsoft Preps HoloLens 2 for Devs, & Epic Gives Out Magic Leap Headsets
Developers in the augmented reality industry got a lot of love this week.
Developers in the augmented reality industry got a lot of love this week.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
There are all kinds of theories—many supported by science—about what causes Alzheimer's disease. Tangles of protein called ß-amyloid (pronounced beta amyloid) plaques are prominently on the list of possible causes or, at least, contributors. An emerging theory of the disease suggests that those plaques aren't the problem, but are actually our brains' defenders. They show up to help fight an infection, and decades later, they become the problem.
There's a new operating system on the horizon, and this one's so big that it may actually live up to its galactic moniker. Andromeda, a merging of Android and Chrome OS, has the potential to bring Google to the ubiquitous status that Microsoft's Windows enjoyed in the '80s and '90s.
Hey beauties,it's summer time..we need to take extra care of our skin in summer.You must have all noticed skin problems in summer due to the hot-warm weather and the easy,simple and effective formula is to use toners in summer.In market their are so many toners are available but it's always better to use natural products for skin,and nothing can beat the Mint toner.so today I am sharing with you how to make mint toner at home
¤¤ TRAVEL TIPS TO VISIT SIEM REAP ANGKOR WAT (CAMBODIA) IN ONLY 2 DAYS¤¤ How to visit and what to see in a short time in this popular resort town as the gateway to Angkor Temples, cultural villages and authentic old markets.
Welcome back, my hacker apprentices! Although there is a multitude of different hacker types, the one target they all share is the database. I often refer to the database as the hacker's Holy Grail, or the ultimate prize for an effective hack.
A Day at the Market: Talk to Lorenzo and he'll hand you another codex. Take it to Leonardo da Vinci across town and he'll translate it for you. For more info, watch the whole gameplay.
With Tim Burton's revival of Alice in Wonderland, throw one of the hottest parties in town with a "mad tea party" themed party. Recreating one of Alice in Wonderland's most famous adventures is a great theme for all kinds of celebrations. Set the scene with these suggestions.
Attention aspiring screenwriters! In this tutorial, learn how to sell that script. You may have written the next Hollywood blockbuster – but unless you can finance the film yourself, you’ll need to sell the screenplay to a producer who can make it come to life.
Adams Holland and his design assistant Debra now decorate a cake. They start with an angel food cake that has already been baked and cooled. They next add an apricot glaze between the layers. It doesn't have to be perfect, it can be messy, that just makes it feel more homemade. They have stiffened some whipped cream, then fill the middle and apply it around the edges. Adams starts low and moves up, that way the whipped cream has something to rest on. Once covered, you might think what a mess ...
This is a refreshing spring update on your classic hamburger slider. Instead of using a ground beef patty, I am using shrimp tempura. This recipe calls for fresh truffles, but fresh truffles are hard to come by so feel free to use truffle oil (it is much more affordable and what I usually like to use). The flavor will be just as good.
Chances are you've had shaved ice before. As a kid, it's hard to go through the summer without nomming on one of these sweet, cold treats, usually chipped ice topped with various rainbow hues of orange, mango, or grape syrup.
Now that fall has officially begun, corn is soon to be in season and will be abundant and ripe at most supermarkets and local farmers markets. So if you're looking forward to making corn chowder or tossing some in a slad, simplify the task by checking out this knife skills video.
Battery life on all cell phones is a problem. There isn't a cell phone on the market today that can satisfy everyone's power needs, but there are a few tips and tricks to making sure you have total control of your battery's lifespan on Droid smartphones.
The Nook from Barnes and Noble is a revolutionary new e-reader. Not only is the Nook slim, useful and touch screen, it is also the most inexpensive one on the market. This colorful, customizable reader is great anywhere in America, but what about if you live elsewhere?
In this clip, learn how to tether your rooted Droid to a WiFi network and use it as a modem for your other Wireless devices. This process is pretty easy and only requires a network and that your phone be rooted.
After a divorce, it may seem easy to keep your female hunting on the down low and avoid awkwardness by simply registering on sites like eHarmony.com and "dating" people online. But the experience of a first date is one hell we must all go through in our lives.
Chances are, if you're a branding or marketing professional, you've been tasked to come up with a new name for a product, a service, or maybe even a company at some point in your career. Maybe you're trying to come up with a new brand name right now. Well, there are objective measurements for choosing new names, and if you need help figuring these out, watch this video tutorial to learn how to develop a new product or company name that will stand out among your competitors, presented by namin...
Frozen foods are becoming more and more popular dinners for busy families. These microwave meals can be a great alternative to cooking when you are short on time, but sometimes they pack hidden unhealthy additives like sodium, and excessive calories. Check out this tutorial from Ask Amy and know which frozen meals are the best for your family. Learn to keep an eye on things like preservatives, sodium, calories and fat, and to stay away from artificial junk foods. This way, you will not only b...
For frizzy and wavy hair, you can create a hairstyle using wide flat irons using the right techniques. Firstly, apply a good amount of moisturizer on your hair. One new equipment out on the market that you can use is Cloud Nine. To use it, you have to make different sections of your hair and then start with the one nearest to your face. With the flat iron in place on your dominant hand, grab a section of your hair and loop it around the flat iron. Hold it in place for a few seconds and let it...