Brief Reality: Blippar Transforms into Shazam for Cars
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
Those of you who have been a part of the Null Byte community for even a short while know that I sincerely and firmly believe that hacking is the most important skill set of the future.
Think eating food is as easy as putting it in your mouth? It's considerably more complicated than that. Your brain plays a big role in determining what and how you eat. Understanding how your brain interprets food choices is key to managing your eating habits.
Don't be intimidated about plant nutrition and how to read those mysterious numbers on fertilizer labels! Watch this funny and memorable video that breaks down the basics of fertilizing and shows you how to feed your plants.
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In this tutorial, we learn how to meet women at Whole Foods market. If there is a woman standing alone and drinking a drink from the food area, ask her what is inside of the drink. This can start a conversation of what each of you guys like and what kind of fruits and vegetables you prefer. Make sure to challenge the girl when you are talking to her, so she is intrigued to keep talking to you. Keep up this approach and you can meet several women in Whole Foods within just an hour or two! This...
Learn how to pick a horse at the racetrack. Sure, you could just go with your gut. But if you want better odds, make your decision based on these factors.
for kids and adults! Our expert puppeteer will teach you basic puppet performance with expert puppeteering tips in this free online performance video series.
Let our expert show you how to do super scary Vampire Halloween makeup! A vampire Halloween costume is easy, but getting the makeup right is key. Our expert will show you how to apply the various layers of vampire makeup, how to add gray shadows, how to add creepy bite marks on your neck and even how to add fake blood special effects to your lips and chin. This is great makeup for a fun Halloween party or even a Haunted House!
In this instructional video, our expert will demonstrate a variety of expert yo-yo tricks for the very advanced yo-yoer. Our expert will show step-by-step instructions for expert Yo-Yo string tricks, like the gyroscopic flop trick, the jade whip, and the skin the gerbil trick. If you've been looking for the ultimate challenge to update your Yo-Yo skills, you'll find it here with tips and techniques from a yo-yo expert.
In this series of informative videos, you will learn how to find flea market finds to use in home decoration. Flea market events are often crowded with people and crafts, so knowing what to look for is imperative. In the video titled “About Flea Markets,” you will learn more about the general idea and practices included in the flea market experience. Learn how to and whether bartering is appropriate in different flea market situations. Get tips on dealing with vendors and finding the right pr...
Forex— what is it? Any investor could tell you a complicated description of what Forex is, but the basics of the FX currency markets is— an over-the-counter financial market for trading currencies. The foreign currency exchange market has no central exchanges like the stock market and little regulatory oversight. With this beginner’s guide, learn the trading basics.
In this video series our expert will demonstrate how to make pottery cups and vases. Pottery cylinders can range in size and shape, but are quite useful and beautiful. Our expert will demonstrate how to wedge, center and form clay into cups and vases. You will also learn how to trim the foot and decorate your cup or vase using a variety of pottery techniques. Whether you are just a beginner on the pottery wheel, or a seasoned potter, let our expert give you some great tips and advice on makin...
In 2020, we had to learn that it's up to us to make ourselves stand out in our jobs or to future employers. Coding is a skill that won't just make you stand out — it'll make you indispensable. Due to the mass move to working online, there is more demand for strong, intuitive web design, and learning to code means you can be the person who makes that.
The COVID-19 pandemic has hit everyone hard. With over 36 million American workers filing unemployment claims, finances are at the front of everyone's mind. Understanding your accounts has never been as important.
Over half of all Americans have listened to at least one podcast, and that number is growing every year. With over one million podcasts and 30 million episodes in existence, there's no end to discovering new voices expounding on a range of topics.
If there's any silver lining to being stuck at home right now, it's the fact that many of us have way more time to take care of those things that have been sitting on our back burner for ages, like beefing up our resumes.
MIT artificial intelligence researcher Lex Fridman recently asked SpaceX and Tesla founder Elon Musk possibly the best question he's ever been asked: What would he ask a hypothetical AGI system (an AI system with human-level intelligence and understanding) if he only had one question?
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Selling alt-coins like Stellar (XLM) or Ripple (XRP) in exchange for more widespread coins like Ethereum (ETH) or Bitcoin (BTC) can be a daunting task if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.