Marketing Graduate Search Results

Market Reality: Snap Inches Toward Smartglasses with Spectacles 3, Meta Patent Suit Ends, YouTube Launches AR Makeup

This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.

Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...

News: Say Goodbye to Almonds—Common Pesticide Additive in Orchards Linked to Honey Bee Colony Collapse

The search for the causative agent of colony collapse—the mass die off of honey bees throughout the US and Europe—has escalated with increasing confusion lately. Everything from pesticides and stress to viruses and mites have been implicated, and some researchers think that many of these environmental factors work together to take down hives.

News: I'm a Mac, and I Kicked PC's Ass Last Year... Or Did I?

Apple computers have long been maligned as the computer for Starbucks aficionados and graphic artists. "Dude, have you used Excel on a Mac? It's terrible," says everyone that owns a Dell. The whole PC versus Mac battle was encapsulated in what I think to be the greatest ad campaign of all time, "I'm a PC and I'm a Mac." And yes, I know that PC really stands for Personal Computer, which means that a Mac would be a PC, but for the sake of the article, it will mean all things non Mac.

How To: Use the Google Goggles app on an Apple iPhone 4 or iPhone 3GS

Google's Goggles mobile app was a big hit on the Android market, and now they've given iPhone users the chance to enjoy the awesomeness of Google Goggles. This iPhone app only works on the Apple iPhone 4 or iPhone 3GS, and it's available in the App Store for download. Simply type in "Google" or "Google Mobile App" and you'll find the app with the Google Goggles feature built in.