News: Instagram Goes Retro with Augmented Reality Tribute to Classic Windows Desktop
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
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News: Unreal Engine 4.21 Adds Support for Magic Leap's Lumin OS & Windows Mixed Reality Apps
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets.
News: Levi's Now Selling Exclusive Disney Denim Through Shoppable AR Lens on Snapchat
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
News: Intel Opens AR Portal to Smithsonian's Burning Man Exhibit via Snapchat
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
News: World of Warcraft Lens on Snapchat Lets You Transform into Orc or Elf & Do Battle in Augmented Reality
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
News: Nokia's Snake Game Slithers into Augmented Reality via Facebook AR
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
News: Latest Huawei Mate 20 Rumors & Leaks — Face ID, Massive Battery & Wireless Charging
As we enter the second half of 2018, rumors for the second season of flagships have started to emerge. On the Android side, this means the latest iterations of the Google Pixel, Galaxy Note, LG V series, and Huawei Mate. Thanks to FunkyHuawei and XDA, we now have some solid rumors regarding the Huawei Mate 20.
News: Google Takes Developers Back to School with ARCore Classes on Coursera
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
News: Unity Builds Developer Bridge Between ARKit & ARCore Apps with AR Foundation Tool
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
News: Snapchat Gains Super Powers with 'Incredibles 2' Augmented Reality Experience
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
News: HoloLens Can Now Wirelessly Tap Rendering Power of Any Desktop PC via UWP Apps Built in Unity
Looking to inject a little more processing juice into your HoloLens? Unity can fix you up with the Standalone Universal Windows Platform Holographic Emulation.
News: Apple Brings New Characters & Features to Animoji — Then Destroys Samsung's AR Emoji with Memoji
Alongside ARKit 2.0, Apple revealed new Animojis alongside new Memoji virtual doppelgangers that compete with functionality quite similar to that of Samsung's AR Emoji.
News: Samsung's AR Emoji Gets Super with Addition of Pixar's 'The Incredibles 2'
Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+.
News: Liverpool Soccer Fans Can Try on the Team's Uniform in Augmented Reality with New Balance Snapchat Lens
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
News: Apple Reveals New Animoji Karaoke Video Ahead of WWDC
Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week.
News: Mapbox Updates Maps SDK to Compete with Google Maps API for Location-Based Gaming
Location services company Mapbox has added new capabilities to its location-based gaming tool to fend off Google's challenge for the same mobile app category.
News: Google Partnering with Qualcomm & Quanta on AR Headset, Report Says
After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses.
News: Google Updates AR App to Help Muslims Observe Ramadan When Offline
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
News: Rick & Morty Fan Creates Snapchat Lens to Transport You into the Adult Swim Universe
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
News: Samsung Is Still Awful at Flagship Updates
In the Android community, Samsung's slow updates have long been the accepted norm. With the Note 8's recent Android Oreo update, Samsung completed annual version updates to their 2017 flagship lineup. Now is a great time to look back on how Samsung has fared with updates over the past few years. Hint: It's not pretty.
News: Pretend You're Playing Golf in The Masters Tournament with Snapchat's Latest AR Lens
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
News: Mozilla Wants to Make Firefox Reality Your Web Browser for Augmented & Virtual Reality Headsets
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
News: Snapchat Refocuses on Its Camera & AR Magic in New Marketing Push
With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, "What is Snapchat?"
News: Creator Portal Confirms Magic Leap One Runs on Nvidia Tegra Chip
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.
News: Galaxy S8 Oreo Update Rolling Out in the US
In a huge surprise, Verizon is the first US carrier to push out the Samsung Galaxy S8/S8+ Android Oreo update. The update has been available in international markets for some time now, but this is the first report of a rollout in the United States. We've already ran down all the new features available in Android Oreo, so check out our full coverage if you're interested in those.
News: Facebook Debuts Image Recognition in Camera AR with 'Ready Player One' & 'A Wrinkle in Time' Poster Promos
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
How To: Pin Apps to the Multitasking View on Your Galaxy S9
The Galaxy S9 is truly a sight to behold. With a class-leading display, the best camera ever put into a smartphone, and Samsung's cutting edge design, it might just be the best piece of hardware on the market. Having said that, some of the most useful additions are actually in the software.
News: Magic Leap Confirms Massive New $461 Million Investment from Saudi Investors & Others
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz.
News: Magic Leap Working on $400 Million Extension of Last Year's Series D Round Funding, Report Says
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
News: Google Quietly Adds Samsung Galaxy S7, S8+ & Note 8 to ARCore Supported Devices
A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets.
News: Amazon Will Finally Disable Lock Screen Ads on Their Discounted Phones
Amazon has had a long-standing partnership with its consumers regarding special offers. Amazon sells these Prime Exclusive Phones with lock screen ads and Amazon apps in exchange for discounts on the phones. You also need to be an Amazon Prime Member, leading us to historically believe that these "special offers" weren't really all that special. That is, until today.
News: Meta Caters to Design Professionals with 3D CAD Support for Solidworks
In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.
News: Doritos & Mountain Dew Remix Their Super Bowl Songs of Fire & Ice on Snapchat
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
News: Consumer Smartglasses Powered by Intel Could Arrive This Year, Report Says
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
News: Augmented Reality Haunts Meitu Apps in the Name of 'Insidious: The Last Key'
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
News: Maroon 5 Dives into Augmented Reality with Music Video Created Entirely in Snapchat
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
News: WayRay's Auto Techno Video Will Make You Want to Add AR to Your Driving Experience
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
News: Razer Phone Update Will Add Dolby Digital Plus 5.1 Surround Sound & HDR for Netflix
The Razer Phone has already been crowned the best gaming phone on the market today, and it might need to make room on the mantle for another trophy: the best phone for Netflix. Its Quad HD 120 Hz display makes it a great option to binge Black Mirror on, but the Razer Phone didn't exactly stand out from the rest of the pack until now.
News: Limited Edition Red-Colored Honor 7X Coming to the US Just Before Valentine's Day
Huawei recently announced the Honor 7X, a mid-tier smartphone aimed at budget-conscious consumers. Spearheaded by the Kirin 659 SoC, it offers great performance at a price point where speed is normally an afterthought. Today, Huawei is making this $199 phone even more attractive by announcing a new limited edition color.
News: What's the Difference Between HoloLens, Meta 2 & Magic Leap?
Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome use cases for mobile AR, the real future in AR is headworn.