Marketing Individual Search Results — Page 24 of 112

News: Zynga Debuts Pagini Hypercar in Augmented Reality via CSR 2 Mobile Game

Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.

News: Occipital Updates Structure Sensor with Active IR Stereo Depth Sensing in Mark II Version

Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scanning device.

Market Reality: Microsoft Debuts HoloLens 2 AR Clones, Samsung Posts Smartglasses Patent, & Intel Depth Cams Get Cheaper

The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.

News: Qualcomm & Bose Back RealWear's Enterprise Augmented Reality Wearables in $80 Million Funding Round

Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.

Market Reality: Meta Company & Leap Motion Find New Owners as AWE 2019 Wraps Up

The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.

News: Samsung Joins Niantic in Backing DigiLens with $50 Million Funding Round

Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.

News: Facebook Searching for More Troops to Work at Oculus on AR Product Design & Marketing

At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.

Market Reality: As the HoloLens 2 Arrives, Magic Leap Aligns with SK Telecom & CNN

On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.

Market Reality: Meta Claims Insolvency, ODG Ends in Fire Sale, New Smartglasses Flood CES 2019

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.

News: RealMax Returns to CES with Production Model of Qian AR Headset with Industry-Leading Field of View

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.

News: The 5 Most Innovative Augmented Reality Products of 2018

In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.

News: WaveOptics Sets Sights on Expansion of AR Optics Operations with $26 Million in New Funding

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.

How To: The Top 80+ Websites Available in the Tor Network

There are nearly 100,000 unique onion service addresses online with over two million people using Tor every single day. Join me as I explore a small fraction of what the Tor network has to offer.

Market Reality: More Magic Leap One Details Unearthed, Apple Adds to Its AR Team, & Snapchat Learns New Tricks

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.

Market Reality: Magic Leap Builds Content Arsenal, Unreal Engine Updates for Mobile AR, & AR Cloud Expands

If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.

Market Reality: AT&T Invests in Magic Leap, Facebook & Snapchat Continue AR Duel

As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.

How To: Use Firefox Rocket to Browse the Web Faster & Save Data on Any Android

Mozilla has created yet another browser for Android. Similar to Firefox Focus, Firefox Rocket was designed to address specific problems: limited internal storage and low data caps. However, in the process of solving these problems, they created one of the fastest browsers on the market.

News: Unity 2018.2 Release Continues Optimization of 3D Content Performance for Mobile Devices & Desktops

On Tuesday, Unity released the latest version of its 3D engine, which brings improvements to the Scriptable Render Pipeline that the company introduced earlier this year.

News: Google Makes Case for ARCore Apps to Educators & Marketers

When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.

Market Reality: Snapchat Expands Ad Offerings, Magic Leap Takes Flight with Content, & Microsoft Readies New HoloLens

At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.

Market Reality: Apple Assembles AR Team, Google & Amazon Invest in New UI, & Qualcomm Powers Next Vuzix & Meta Devices

The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.

News: New DigiLens Waveguide Displays for Motorcycle Helmets Are Thinner, Lighter & Cheaper

Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.

News: 7-Eleven Joins Forces with 'Deadpool 2' for Augmented Reality App & In-Store Experience

With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.

News: Why the LG G7 ThinQ's New Super Bright Display Is Actually a Game-Changer

The LG G7 ThinQ will likely be lambasted for its notch and awkward name, but one thing they seem to have gotten right is the new display. The G7 ThinQ will give many a first look at a new type of panel with lots of promise. While it was previously limited to TVs, from what we know, it should really shine on a smaller screen.

Marketing: Snapchat Sells Advertisers on Augmented Reality with New E-Commerce Features

In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.

Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty

Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).

Market Reality: Upskill Fields Funding, Leap Motion Faces Lawsuit & Intel Confronts Challenges of AR Adoption

Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)

Market Reality: Magic Leap, Microsoft & Movie Theaters Reveal Big Money Plans for AR

In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.

How To: 5 Ways to Stream the Super Bowl Without a Cable Subscription on iPhone or Android

Super Bowl LII will bring millions of football and non-football fans together to watch the big game on the big screen. But without a cable subscription, this process can be a little daunting. Luckily, the Google Play Store and the iOS App Store offer a few ways to accomplish this — no cable contract required.

How To: Stop Panic Selling & Impulse Buys by Hoarding Your Cryptocurrency in Coinbase's Vaults

As cheesy as it sounds, #HODL became a thing for a reason. A lack of discipline when dealing with cryptocurrencies can lead to impulse buys and panic selling, and ultimately, depleted funds. Luckily, Coinbase has a way to safeguard your cryptocurrency savings to not only protect them against thieves, but to also help you resist the urge to sell off your investments.

How To: It's Really No Contest — LastPass Is the Best Password Manager for iPhone & Android

When traversing the web, you'll regularly come across websites that require you to create an account. With the majority of these accounts, protection is limited to a simple password. Despite this, many people are still using weak passwords such "123456." For these reasons, you really need a password manager, and our research has shown that LastPass is still your best bet.

How To: Easily Detect CVEs with Nmap Scripts

Nmap is possibly the most widely used security scanner of its kind, in part because of its appearances in films such as The Matrix Reloaded and Live Free or Die Hard. Still, most of Nmap's best features are under-appreciated by hackers and pentesters, one of which will improve one's abilities to quickly identify exploits and vulnerabilities when scanning servers.

News: This Is How Big Business, Cities & Native American Tribes Are Leveraging the Power of AR via DAQRI Headsets

While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.

News: This AR Headset Surpasses the Field of View of HoloLens, but You Still Won't Wear It in Public

Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).

Market Reality: Magic Leap One Says Hello, Google Tango Waves Goodbye & Honda Uses AR for CSR

Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.

Market Reality: Apple Funds Its AR Device Production Future, the Snapchat vs. Facebook War Heats Up & Airbnb Goes AR

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.