The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
On Thursday, Osterhout Design Group (ODG) revealed a new, specially-crafted oxygen mask that uses the same augmented reality technology from its smartglasses to assist FedEx Express pilots navigating dangerous conditions.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
One of the most highly-cited drawbacks to the HoloLens is its limited field of view (FOV), but now it appears that Microsoft has solved that problem.
In the world we live in now — a world of complete data overload — new ways to sort through that data moves well past "nice-to-have" and firmly into the needs category. Mind mapping has been one tool that allowed someone to break down large problems into like components and help visualize the problems in different ways. Now thanks to Data Experts gmbh's Windows Store release Holo-Mind, we can do that in 3D on the HoloLens.
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers out there.
Experts from the World Health Organization just expressed concern for the rising number of measles outbreaks across Europe. Despite a perfectly capable existing vaccine, "immunization coverage has dropped below the necessary threshold of 95%," causing the measles to spread throughout the European region.
When it comes to social media, Google has had it a bit rough. But its next big app in this category is apparently steps away from completion, with a platform that allows small groups of users to edit and organize photos in unison.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
There's a new operating system on the horizon, and this one's so big that it may actually live up to its galactic moniker. Andromeda, a merging of Android and Chrome OS, has the potential to bring Google to the ubiquitous status that Microsoft's Windows enjoyed in the '80s and '90s.
If you've ever made graphs and charts, you know it can be a struggle to represent a large amount of data. It's something that just doesn't work very well on a flat surface. In virtual and mixed reality, however, the data can exist all around you.
Now is the time to act if you've been in the market for some must-have Android apps but felt like the price was a little out of your range. The Google Play Store is running a sale so you can pick up some high-quality paid apps—including the popular Nova Launcher Prime and Poweramp Music Player, among many others—for just $0.99 each. While there are quite a few solid apps here you should try—and with a two-hour refund window, why not try them all—here are our favorites you should seriously con...
infosecinstitute posted a handy article about what to expect in the new year for cyber security, along with highlighting major game changers from 2015; 2016 Cyber Security Predictions: From Extortion to Nation-state Attacks - InfoSec Resources.
Wearables were everywhere at CES 2015... you literally couldn't walk 10 feet without seeing some new and innovative device. Among the sleep, fitness, dog, and baby wearables, we came across one with a different, more important purpose—the Linx IAS injury prevention headband.
Lock screen notifications can sometimes be overwhelming and difficult to manage, especially in the morning when I receive a massive influx of emails, texts, reminders, and social media alerts. At some point it's not even worth scrolling through all of them on your lock screen when you can get a better grasp of everything by just checking out the Notification Center instead.
With the release of the M8, HTC decided to begin publishing some of its exclusive apps to the Google Play Store. While most of these apps aren't available for download unless you own an HTC device, this practice made it possible for the Taiwanese smartphone manufacturer to issue updates to its users independently of carrier-modified firmware upgrades.
Instagram is not only a great platform to easily share some of your favorite moments with friends and family, it's a useful service for peering outside of your physical location. While you share a picture of your dog in Los Angeles, you can almost instantly view and like a picture someone posted of their breakfast in Tokyo.
After much speculating, denying, and waiting, Microsoft has finally released their suite of Offices apps dedicated to the iPad. With increased competition and flocks of users going to apps like Quickoffice (which was recently acquired by Google) and Kingsoft Office, it was getting close to do-or-die time for Microsoft.
Sometimes I actually search Google Images for things other than GIFs and pictures of athletes' extremely hot wives. Google Images has helped me with school projects, work, and proving my friends wrong on numerous occasions. Unless you're strictly using it for the latter, you're going to have to be aware of copyrights.
When it comes to text documents and spreadsheets, Microsoft Office is the be-all and end-all office suite—but it's not cheap. Paying anywhere from $140 to $400 puts a big dent in your bank account, especially if you're a broke college student eating ramen for breakfast, lunch, and dinner. Something that I wish I would've known about during college is Microsoft's HUP (Home Use Program). With HUP, any employee or student of an organization that has a Microsoft volume license is eligible to purc...
If you have an iOS device, chances are you've spent a decent amount of time in the App Store—without at least a few apps, smartphones are pretty boring. There's an app to do just about anything you could ask for, but the problem is finding them. Searching the App Store sucks.
This may seem like an odd subject, because what do Steampunks and iPhones even have to do with each other? Actually, more than you might think!
The Pioneer DJM-909 mixer is one of the finest and most expensive DJ mixers on the market. If you can afford one, you're a lucky dog. And if you've gotten one and are wondering just how much you can do with it, watch this video. It will teach you how to use the many effects and other tricks in the mixer to make the best music you can.
Have you ever tried oven-baked cauliflower before? Sprinkled with olive oil and a bit of sea salt, baked cauliflower is juicy, smoky, and makes a delicious side dish. But working with cauliflower can be intimidating, given that when you purchase it from the market it looks like a big chunk of hard white matter.
Not all of us have hours and hours to devote each day to exercise. In fact, we applaud you if you manage to squeeze in a thirty minute workout about five times a week. Life tends to get busy, but if you want to lose weight then exercise has to be a priority, as important to attend to as your marketing pitch meeting tomorrow.
Your cultural experiences growing up shape the kinds of food that you like, and nowhere is this more evident than in the case of Vegemite.
APK files are the EXE files of the Android phone, the executables that mark the point of entry to most programs and Apps. If you have rooted your Motorola Droid or other Android phone, you're probably come in contact of an APK file in or around your custom ROM. This video will show you how to install APK files on a rooted Motorola Droid, which will allow you to find Apps without going to the App Market and take advantage of all of the features of your custom ROM.
Are you getting little jealous of all those Droid users out there? If so, check out this clip. In it, you will learn how to hack your jailbroken iPhone and install an Android style startup screen to take the place of your normal iPhone display. This will give your iPhone an updated look and make it look just like it came off the Android market.
Left handed writing style is not as common as right handed so many people are not sure how to do it neatly. Check out this tutorial for advice on how to improve your grip and posture to make your handwriting perfect. Left handers face many challenges. First of all, most teachers will teach children writing skills more suitable for their right handed classmates, also there are not many left hand specific products on the market, and left handers often have posture problems as they are pushing t...
Call of Duty? Nope. SOCOM: U.S. Navy SEALs? Nah. Battlefield: Bad Company? Think again. This isn't any video game on the market, this is your own video game, well… your own video game logo - military-style.
