News: Meta Rises from the Ashes Under New Ownership, Along with a New CEO
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
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News: Google Glass Engineer's Patent Application Points to Potential Google AR Headset
If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again.
Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
News: Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Market Reality: Microsoft's Next HoloLens Close to Arriving, Apple Prepares for Big AR Marketing Push
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
News: Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
News: Pokémon GO Maker Niantic Looks to Smartglasses Future with Investment in AR Display Maker DigiLens
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
News: Magic Leap One Teardown Reveals Sophisticated Hardware with Shortish Shelf Life & Low Repairability
One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, revealing the delicate innards of the device and detailing how it delivers its augmented reality experiences.
News: Epson's New Moverio Smartglasses Can Tether to Drones, PCs, & Mobile Devices Over HDMI or USB-C
The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility.
News: AT&T Joins Forces with Magic Leap as Exclusive Launch Partner
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
Market Reality: Snapchat Gets Recreational & the Tech Industry Reveals How It Plans to Mainstream AR
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
News: Former Meta Exec Launches DreamGlass AR Headset, Shipping at End of June for $399
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.
News: Apple Staffing Up for Augmented Reality Software & Product Development
Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans.
Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
News: Epson Adds Biometric Authentication from Redrock to Its Smartglasses
Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.
News: Startup YOUAR Demos Persistent, Cross-Platform AR Experiences via ARKit & ARCore
Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.
Market Reality: Apple's AR Toolkit Is Slowly Catching on While Google & Snap Invest in More AR Development Tools
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
Market Reality: Sketchfab Opens AR Content Store, Amazon Pushes Fitness Gear with AR & DAQRI Capitalizes on AR Training
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
News: Kay Jewelers Adds Some Bling to Snapchat via Try-on Lens
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
News: ThirdEye Aims for Crowded Enterprise Market with X1 Smart Glasses & App Store
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
How To: Change DPI Scaling on the LG V30
The LG V30 is an amazing device that will contend for best smartphone of 2017. It has all the major features you'd expect from a high-end flagship, including a great screen. One that, luckily, we can customize to our liking by tweaking its DPI.
HoloLens Dev 101: Building a Dynamic User Interface, Part 4 (Creating Objects from Code)
After previously learning how to make the material of an object change with the focus of an object, we will build on that knowledge by adding new objects through code. We will accomplish this by creating our bounding box, which in the end is not actually a box, as you will see.
Market Reality: Greycroft, Zell Lurie Invest in Gaming, While Vuzix and Ubimax Pursue Businesses
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
News: BMW Stealthily Tries to Recruit 2,000 Driverless Engineers
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
News: Meta Appoints Chief Revenue Officer
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
Social Engineering: How to Use Persuasion to Compromise a Human Target
Social engineering makes headlines because human behavior is often the weakest link of even well-defended targets. Automated social engineering tools can help reclusive hackers touch these techniques, but the study of how to hack human interactions in person is often ignored. Today, we will examine how to use subtle, hard to detect persuasion techniques to compromise a human target.
News: Who Has the Best Camera of Them All? HTC U11 Apparently
The Google Pixel was just knocked off its pedestal as DxOMark Mobile's best smartphone camera, courtesy of the HTC U11. Ouch ...
Market Reality: Fastdata.io, Ultrahaptics Secure Funding for Contributions to AR
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
News: Former Google Self-Driving Car Boss Receives Funds for New Project
Google's former driverless car boss Chris Urmson raised considerable funds to get his new startup company Aurora Innovation up and running. Axios initially reported that Urmson raised over $3 million to fund his brainchild in the wake of his Alphabet exit, according to an SEC filing.
News: This App Notifies You Every Time a Trump Tweet 'Triggers' Your Stocks
Every time Donald Trump tweets about a stock you own, Trigger Finance, or just Trigger—the app founded on the "if this, then that" rule to track and invest in the stock market—alerts you with a notification for real-time analysis of financial data.
News: WhatsApp Receives Thousands of Fake 5-Star Reviews After Months of Ranking Below Average
During the last few months, WhatsApp's Google Play Store ratings have been tanking—all the way down to an average of 3.4 stars from the instant messenger's usual average of 4.1. Within the last week, though, WhatsApp has received thousands of seemingly fake 5-star reviews that have bumped up the company's overall average to a 4.4.
News: Nokia Mobile Networks Head Leaves, Division Splits in Two in Face of Falling Sales
Nokia, the Finnish telecommunications company, is about to shake things up a bit after its networks sales in the final quarter of last year declined 14% compared to sales in 2015.
News: Apple Granted Patent to Make Augmented Reality Maps—Hinting at a Cool, Futuristic Version of Our Well-Worn Maps App
Apple recently scored a patent (number 9,488,488) to create augmented reality maps, hinting at possible AR integration into the iOS Maps application for iPhone. Does this mean we'll be seeing super visionary projections of places in the app in the near future? Maybe.
News: Intel Steps Up to Driverless with $15 Billion Acquisition of Mobileye
In a race to make self-driven cars mainstream, Intel announced today that they've bought Israeli microchip technology company Mobileye for $15.3 billion, setting the stage for Intel to dominate a large portion of the driverless market.
News: How Dolby Is Making 3D Sound in Augmented & Virtual Reality More Immersive
You can easily take audio for granted in virtual reality, but realistic sound in VR isn't an afterthought. It not only involves creating surround sound within a pair of headphones, but figuring out where the sound ought to exist based on your position and line of sight.
HoloLens Feature: Spatial Sound
The HoloLens's visuals are justifiably getting most of the pre-launch hype, but sound plays just as important of a role in creating immersion in your mixed-reality.
News: People Keep Making Weird Useless Machines—Here Are Our Favorites
For the past couple of years, random internet dwellers have embarked on an ambitious quest to see just how useless a box can be in hopes of earning sweet, sweet internet points. Welcome to the world of useless machines.
How To: The Simple No-Prop Method for Fixing a Wobbly Table Super Fast
As sure as death and taxes, sitting at a wobbly table at one time or another is inescapable. With your weight on it, the table shifts from one end to the other, lifting one leg in the air and then the other; a parade of seesaws, especially if you have someone sitting on the other end.