Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged.
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
Sure, Blippar was first to market with an AR navigation app for iPhones (and iPads) compatible with ARKit, but does it know how to party? Hotstepper does.
Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant.
The iPhone X is sure to be a hot seller this holiday season. You probably know someone with the $1,000 iPhone on their wishlist, and with a price tag that high, Black Friday is probably the best chance of them getting one. But there's only one store we've found so far that's even offering a real holiday deal for the iPhone X.
If you bought your first mobile phone in the early-to-mid-2000s, there's a good chance that it was a Nokia and it had the game Snake preinstalled.
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds.
This week, Samsung officially kicked off the Oreo Beta Program for the Galaxy S8 and S8+ in North America and several other markets. The full list of changes is quite substantial, so we'll be running through them in a series of posts detailing what's new. First up, the Galaxy phones inherit notification channels from Android 8.0.
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
With all of the Pixel 2 excitement the past few weeks, many Samsung fans are feeling left out on that new software hotness. If you're anxiously awaiting the Android Oreo update on your Galaxy S8 or S8+, that wait may come to an end this week. Users over on Reddit decompiled the APK for the Samsung+ app to reveal multiple mentions of the upcoming Oreo Beta Program for the Galaxy S8 and S8+.
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Unlike traditional backlit LCD technology, OLED screens don't use any power to display black pixels. Many manufacturers have taken advantage of this by implementing an always-on display, which only lights up a few pixels here and there to show relevant info when your phone is locked. But this leads to extra battery drain, albeit small, and it increases the risk of screen burn-in.
When Google announced its ARCore augmented reality toolkit for Android as its answer to Apple's ARKit for iPhones and iPads, the question from many observers was, "What about Tango?"
Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.
Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.
ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Newly appointed Ford Motor CEO Jim Hackett admitted yesterday that demand for driverless transportation could take many different forms and that Ford was rethinking how it would tailor its cars and mobility services for self-drive modes of transportation in the future.
One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit.
Intel's driverless division will be managed by Israel-based Mobileye, as the chip giant emerges from relative obscurity in the driverless space to become a major supplier after completing its $15.3-billion purchase of Mobileye this week.
3D modeling can be a long drawn out process. If you are a developer or programmer without 3D modeling experience, this process can be daunting, to say the least. This often leaves developers hunting sites like TurboSquid or the Unity Asset Store for free temporary models at the very least, or often times buying final models that don't quite fit their needs.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
Smartglass maker ThirdEye Gen, Inc. has introduced an augmented reality solution for enterprises that includes their X1 Smartglass and a suite of software applications that enable completely hands-free computing.
Lyft officially laid its stake in the ground to develop driverless fleets following its Friday announcement, but how fast it is catching up to ride-hailing competitor Uber's driverless initiative remains to be seen.
Germany-based Pupil Labs has jumped into the UX and control deep-end with a range of products that allow the user to add eye tracking to not only their existing augmented and virtual reality head-mounted displays but computers as well. This type of technology can add a new depth to the way we control devices.
Numerous examples exist of doctors and surgeons using HoloLens to plan surgeries. The device has even been used to view reference images during a procedure and stream it to a remote audience. Until recently, it has not been used to augment the surgeon's view of the patient during a live surgery.
As my fellow cheapskates know, Groupon is an oasis. From discounted vacations to reduced-price massages, it has — nearly — anything and everything. It's great for discounts on dining and travel, but I've never thought of it as a place to shop for smartphones ... until now.
Cyclists of the world, new AR glasses are here to improve your rides. Possessing 2 GB RAM, a quad-core CPU, GPS, 16 to 32 GB of storage, an accelerometer, camera, gyroscope, magnetometer, barometer, Bluetooth, speaker, WiFi, and a mic, these aren't your regular UV-blocking sunglasses. Called the Everysight Raptor AR glasses, these shades project all of the information a cyclist could need to optimize their rides.
Though the Microsoft HoloLens' release to the consumer market is still a distant thought at the moment, Ubisoft is preparing for the future with the unveiling of AR video game prototypes.
Many wonder how driverless cars will ever be able to navigate through any driving condition imaginable — but the point is self-taught machines, in theory, have the innate ability to adapt to chaotic and extreme driving conditions in ways far superior to what humans are capable of.
