Marketing Success Search Results

Market Reality: Unity Leads the NR30 AR Software Segment, Magic Leap & Microsoft Pursue Military Partners

Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.

Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.

Market Reality: Vuzix Defends Blade, Magic Leap Shows Off ML1 & Snapchat Reintroduces Consumers to Its AR Camera

The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.

News: Microsoft Enlists Rapper/Actor Common to Push Its HoloLens Future During NBA All-Star Weekend

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.

Market Reality: As Magic Leap & Microsoft Seek Funds, Educators Prepare the Next Class of AR Innovators

For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.

News: Adobe Integrates with HoloLens for Personalized Marketing

At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.

News: Experiments in Stock Market 3D Data Visualization on the HoloLens

HoloLens developer Michael Peters of In-Vizible has released quite a few videos since receiving his HoloLens last year. Many of his experiments are odd and funny, but some include serious potential approaches to data visualization. In the videos embedded below, you'll specifically see stock market information beautifully rendered in different ways to help understand the data.

How To: 3 Apps for Getting Your Budget & Finances Under Control in 2017

It's become a routine for many of us to ring in the New Year with pledges to finally get our budgets and finances under control. Unfortunately, it's also quite difficult to to keep those promises. Some of us will just dive into our resolutions and wing it as we move forward, which usually ends in failure. But even for those of us who plan carefully, obstacles along the way can spell doom for New Year's resolutions.

News: I Ditched My iPhone for Windows & Went Right Back After 100 Days

I've been an iPhone user in the iOS ecosystem for years now after a brief stint in the Android realm. But, I'm also enthusiastic about varying forms of technology in general; I realize that iOS is far from perfect and that healthy market competition is beneficial for all. So, naturally being curious about other platforms, I decided to take Windows Phone for an extended trial run.

How To: Make a Sequel to a Game

If your company has already released some popular and addictive game and you're thinking about creation a sequel, this article is just what you need. We gathered the main tips and advices that will be useful for the building a strategy and a sequel itself. Check out the following instructions and recommendations that can lend you a hand in making a sequel for your game.

How To: Automatically Update All of Your Google Play and Third-Party Android Apps

With the Google Play store on your Android device, it's a relatively easy process to check all of your application updates. All you have to do is launch the Market app, go to the My Apps section, and from there you'll be able to see all of the available updates for your applications, which should be positioned at the top of the list. The problem with this process is that many times, you'll go days or weeks and quite possibly even months without checking the Google Play application market, lea...