Marketing Success Search Results

News: We May Finally Know How Many HoloLens Devices Microsoft Sold, & It's a Revealing Peek at the Future of AR

Last week, we told you about Microsoft's Alex Kipman and his nomination for the annual European Inventor Award, presented by the European Patent Office (EPO). And while that's big news in and of itself, it turns out we overlooked a very important detail buried in the EPO's video presentation. What was it? Only one of the most sought-after data points related to the HoloLens since its launch: how many have been sold.

How To: Make a 'Thor - Ragnarok' Costume That Will Rock Halloween

You can bet Thor costumes will be prominent among the superheroes seen this Oct. 31. Since the summer, there has been no shortage of coverage for Thor: Ragnarok, and the timing of its November release couldn't be better as a tie-in with the cosplaying holiday known as Halloween. This year, the success of pulling off the Thor costume will rely on how well your new Thor helmet looks, which as it happens, you can DIY at home, using a few simple supplies and perhaps a trip or two to the craft and...

News: Anchor Brings Quality Call Recording to the Masses with New 'Interview' Feature

As someone who grew up adamantly complaining every time my parents dared to turn on talk radio in the car, I can admit it's a bit weird that I have a love affair with podcasts. I can't help it! Even though podcasts are essentially the modern-day customizable talk radio, I choose to defend my all-out obsession with pointing out how popular they are (I mean, SNL even picked up on the trend).

How To: Track Lyft & Uber at the Same Time to Avoid Surge Pricing & Select Faster Rides

With the exception of New York, D.C., and maybe San Francisco, public transportation in the United States is downright abysmal. Like it or not, you need a car to get around. This is why Uber and Lyft have seen so much success in recent years. Both ride-sharing services get you from point A to point B in an efficient manner, and they do it without costing an arm and a leg. Well, in most cases.

News: How Virtual & Mixed Reality Trick Your Brain

Our brains do a magnificent amount of work to process visual stimuli, but they aren't difficult to fool. Optical illusions can trick our minds into believing what we're seeing is real, even if it's not—and virtual and mixed reality technologies take advantage of this little loophole in our brain to help us accept the unreal.

News: U.S. Justice Department Indicts Iranian Hackers

Last week, the U.S. Justice Department issued criminal indictments against seven Iranian hackers. These hackers, working for private companies in Iran, are accused of orchestrating DDoS attacks against U.S. financial institutions from 2011-2013 as well as intruding into the control panel of a small dam in Rye, New York. It is thought that these attacks were a response to the U.S. tightening financial restrictions on Iran during those years and the NSA-based Stuxnet attack on their uranium enr...

How To: The Only Ingredient You Need to Make Boxed Brownie Mix

Boxed brownie mixes advertise their convenience compared to homemade brownies—with only a few ingredients, they promise a moist, chocolatey crumb. However, these "instant" mixes still require fresh ingredients and a baking time that matches that of homemade brownies. When you're craving a chocolate fix but you're coming up short on eggs, oil, and time, don't despair: you can still make brownies using a can of soda. Two Different Methods, One Soda Required

Hack Like a Pro: How to Use Hacking Team's Adobe Flash Exploit

Welcome back, my novice hackers! As most of you know by now, a notorious commercial, legal hacking group named "Hacking Team" was recently hacked. As part of the hack, thousands of emails and other material on their servers was divulged. Among the material released were three zero-day exploits. In this tutorial, we will walk through the steps to load one of them, which has become known as the CVE-2015-5119 exploit.

How To: Dehydrate Food Without a Dehydrator

I grew up in a rural town, and that meant that we dehydrated a lot of food. Even with a hungry family of five, there was no way that we could eat all of the season's tomatoes before they molded, or all of the orchard's apples before they grew soft, or all of the wild mushrooms that we picked. And so our dehydrator was always getting a good workout.

How To: Science Says You're Taking Too Many Showers (Are You?)

My morning just doesn't start without a cup of coffee and an incredibly hot shower. There's nothing better than sloughing off sleep with a dose of warm, cleansing water. Except, as scientists are pointing out, our habit of showering daily isn't exactly the healthiest choice. Though it feels great, if you have a shower-a-day habit like I do, you're showering all wrong.