Ogilvy & Mather are no amateurs when it comes to Scrabble. They may not play the game, but they sure know how to promote it. The prestigious advertising and marketing agency has created several video commercials for Mattel, not to mention over 60 amazing print adverts that are funny, hip and sometimes salaciously naughty.
Angry Birds may have lost its first place grip in the iTunes App Store, but it still reigns supreme on the NOOK. And starting today, for a limited time, Angry Birds addicts with a NOOK Color can visit any Barnes & Noble retail location to unlock the free playable character, Mighty Eagle.
Following in the footsteps of great historical figures is a great way to learn about them. Michael Wood famously did so in the 1980's for his PBS documentary and book In The Footsteps of Alexander The Great. This March, UK-based marketing director Chris Worth completed a similar endeavor—not by tracing the path of a real-life emperor or explorer, but a humble video game character. One known simply as "The Courier".
It's remarkable that a gaming device (from Microsoft, no less) designed for geeky gamers has incited broad innovation in medicine and robotics. But that Kinect has captured the imagination of hackers-with-MBAs-in-mind is downright amazing.
Feature documentary about female orgasms. Below is the trailer for the feature Film Orgasm Inc. Orgasm Inc. (2009) is the first feature documentary by award-winning director Liz Canner. It premiered at the Hot Docs Documentary Film Festival. In the shocking and hilarious documentary, filmmaker Liz Canner takes a job editing erotic videos for a drug trial for a pharmaceutical company. Her employer is developing what they hope will be the first Viagra drug for women that wins FDA approval to tr...
Keyword Research Tool. This tool provides you with the ability to directly query the Google keyword databases and truck load of choices of keywords to use in your campaigns. With this keyword tool you are able to create, manage your keyword list and integrate with other tools like competition spy and list builder.
What is a CSA? CSA stands for Community Supported Agriculture.
A man going by the pseudonym of Ed Dante has written an illuminating account on his life as a career cheater. His clients include ESL students, hopeless dummies, and spoiled, lazy rich kids:
Weezer's frontman Rivers Cuomo is one devout soccer fan, so as a homage to the World Cup, the band composed this seriously passionate fight song: Unadulterated World Cup love or marketing/PR stunt? (Let's not forget about the infamous Weezer snuggie.)
Do you have AMNESIA? How about SYPHILIS? Or have you gotten SODOMIZED? Well, the people pictured below do, and I don't feel sorry for them, not at all——those words would kill on the SCRABBLE board!
Kick Ass Review Part 3: Conclusions [Spoiler Alert! Plot points are discussed from the movie and comic in this section!]
Ruth Bernard lived to be well over 100 years old and managed to create some of the most memorable photography in her long lifetime.
For all iPhone users whom enjoy Apple's wide selection of titillating apps, bad news. All gone. Not only are the R-Rated apps gone, but so are the apps that may be merely PG-13.
Finally, Jell-O shots hit Japan. You would think the land of pop, sickly sweet, and incredibly creative commercialization of endless innovative products would have long ago begun serving an alcoholic drink that is A) candy colored B) candy tasting and C) slides right down the gullet, easy as 1-2-3.
IP Hider masks the real IP of a user, allowing him to browse all kind of pages without ever worrying that the ISPs or any other marketing tool is monitoring your surfing habits or spammers are attacking your computer. The simplest way to do this is to have traffic redirected through anonymous proxies.
So... The MPAA, who are (obviously) in favor of SOPA, are crying about how the anti-SOPA blackouts are being caused by the ''big corporations'' and any who support it are apparently turning into pawns of said corporations.
To the displeasure of many loyal Firefox users, Mozilla has been deploying what seems like a new marketing strategy to "catch up" to Google Chrome. I have no idea if this is because the version number is higher than theirs, but it is downright annoying. It's not all complaints, though. Firefox has done an amazing job at completely revamping its source code and redesigning all of its engines, making it a more than worthy competitor to Chrome. However, we are displeased with Firefox because eve...
On October 7th, the IndieCade Conference will open its doors to some of the most innovative minds in the independent gaming industry. The three day event located in Culver City, California includes presentations by notable indie designers, workshops, galleries, and mixers. On the following day, however, the IndieCade Festival begins. Unlike the conference, the festival includes events targeted at gamers and the general public. While a $15 wristband will grant you access to keynotes, events, a...
He may be the oldest person to have invented an app for Apple devices, but 84-year-old George Weiss didn't originally intend on marketing his Dabble word game to the mobile crowd. He first came up Dabble back in 1958 when he was just 31. “A lot has changed since 1958, but people still love a good game,” said Weiss on his introduction into the iTunes App Store last month.
Children under the age of 13 possess insight that can blow the minds of their elders, but not the wherewithal to make important life choices for themselves. This is exactly why there are strict rules against marketing cigarettes to them. In 2000, a law went into effect called the Children's Online Privacy Protection Act that institutes similar consumer protections for our youth's online identities, prohibiting companies from soliciting personal information from children under 13 years of age ...
Indie developers and their games have enjoyed massive success distributing through Steam, notably Zeboyd Games and Carpe Fulgar. While that bodes well for the future of indies on the platform, Steam has to devote a lot of front-page real estate to AAA games and thus can't promote small indies as well as a dedicated indie game distribution service could. IndieCity out of the UK seems like it could be that, but today a consortium of three German game companies launched their attempt at beating ...
The whole world is connected to the Internet, which means bank for advertising companies who track your every move online. Most of the content you see on the web is free, and that's because of advertisements. If there were no ads, none of us would be addicted to the Internet because none of us would be able to afford it.
Anyone who likes shooters is going to hate me for saying this: the best game of the 2000's for me was Psychonauts by Double Fine Studios. It came out in 2005 for the original Xbox, achieving critical acclaim, but never selling very well due to its sheer kookiness and poor marketing. Over the ensuing years it has become a cult classic, with downloadable re-releases on Xbox 360 (sadly no longer available). PC has allowed gamers who missed out on the original to bask in its ageless glory.
Carpe Fulgur translates to something along the lines of "Seize the Lightning" in Latin. Sometimes that is enacted with golf clubs by idiots. But the three intrepid indie video game localizers who work under that name are trying to do it the right way: metaphorically. They are translating and publishing Japanese games for the Americans market—games that have seldom been seen before because every other company thinks it's mad to release them here.
Pressing the button on a video game controller quickly is like running the 100 meter dash. Both require dedication and a precise exercise regime. There is also an odd quality about both in which the range between the very best and complete neophyte is tiny. Sprinter Usain Bolt holds the record in the 100 meter run at 9.58 seconds, only three seconds faster than I ran in freshmen high school track. And yet there are thousands of sprinters from a hundred years of Olympic competition in between ...
Want to know how to patent an idea, but you just don't know how to go about doing it? It doesn't take a lot of money to get a provisional patent. The real thing you want to know is the process of taking an idea that you have all the way up to getting it patent. I will take you through each step from the beginning when you have that great idea all the way to getting your invention marketed.You Need an Idea (Obviously)Your idea doesn't have to be earth changing. It just needs to be something pe...
Attention all National SCRABBLE Association members: You know that newsletter that you get in your mailbox every month or two? That SCRABBLE News mailing from the NSA? Well, they're axing it. No more printed SCRABBLE News. No more ink on your fingertips. No more surprises in your mailbox. It's done for... kinda...
Hi OLers read the following article to gain some great insight into the mischevious advertising ways of food labels. Thanks to the New York Times for this great article below. Happy Eating6 Meaningless Claims on Food LabelsAlthough food labels are supposed to tell us exactly what’s in the food we’re buying, marketers have created a language all their own to make foods sound more healthful than they really are.Today’s “Consumer Ally” column on AOL’s WalletPop site explores misleading food-labe...
Yes it’s the 21st century and yes, everyone’s busy, everyone’s connected. Accept it. Move on. Be happy.
The SCRABBLE Brand trademark has been around since 1948, but video advertisements for the popular board game didn't appear until the start of this millennium. Although there may be a few SCRABBLE video spots out there that predate 2000, I haven't come across them.
Chicago Sun Times movie critic Roger Ebert hates 3-D. And when I say hate, I really mean hate. Check out Ebert's excerpted nine points below via Newsweek.
Apple isn't the only retailer that can boast futuristic-looking storefronts.
With film being such a vital outlet and marketing tool for fashion, movie stars are either wearing the coolest and latest threads, or retro looks that are sure to make a comeback. I regularly see a cool jacket or pair of sneakers being worn by an actor in a movie I'm watching, and I just know those items would look great on me.
I've been unreasonably excited about Dungeon Defenders (NOT DUNGEON DEFENDER!) for almost a year. Playing it at PAX did nothing to damper that enthusiasm. I had a chance this week to speak with co-founder/development director Jeremy Stieglitz and marketing diretor Philip Asher from Gainesville, Florida based developer Trendy Entertainment to find out a little more about the game, and how it came together.
Kick Ass Game Review Part 1: Background & Voice Talent There are three parties involved in bringing you The Kick Ass Game:
Introduction I will not go into some time-waster of a story about how I came to build this app. It was a prerequisite in a bigger project I am still tinkering with from time to time.
Remember what life was like before your iPhone? Before there were palm-sized smartphones with seemingly endless features, there were phones like Motorola's RAZR that peaked with its embedded camera. Before that, there were simple flip phones with texting capabilities, bulky two-pound Gordon Gekkos—even briefcase phones.
internet marketing strategy How To Videos
Color Correction: Put Your Best Foot Forward via Hurlbut Visuals
Thanks to the advent of smartphones and mobile apps, Scrabble has spread like wildfire across the globe, whether it be Scrabble or one of its many popular word game spinoffs, such as Words with Friends, WordWise and Kalimat.
