News: Zynga Debuts Pagini Hypercar in Augmented Reality via CSR 2 Mobile Game
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
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News: 7-Eleven Joins Forces with 'Deadpool 2' for Augmented Reality App & In-Store Experience
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
News: Microsoft Enlists Rapper/Actor Common to Push Its HoloLens Future During NBA All-Star Weekend
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.
News: Pinterest Adds AR Makeup Try-On Feature to Its Mobile Lens Tool
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
News: New Line of Augmented Reality-Powered Wines Celebrate Women's Empowerment via Historical Figures
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
News: Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
News: Galaxy S9 & S9+ Will Support T-Mobile's New 600 MHz LTE Band — Rural Users Rejoice
In 2017, after purchasing a majority of the 600 MHz frequency, T-Mobile began a massive rollout of the new LTE Bands across the US. However, there are currently only two devices that support the frequency, also known as LTE Band 71. Thanks to a recent FCC listing, we've learned this number will double when the Galaxy S9 and S9+ debut next month.
Brief Reality: Mobile AR Apps Help Save Rhinos (& Sell Stuff)
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
News: Ex-Magic Leapers Confirm the Demo Video We All Thought Was Faked... Was Faked
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
How To: Write SEO friendly page titles and title tags
How to write Page Titles for your Title Tags from Search Marketing Vancouver. Learn how effective Title Tags can improve your SEO Results on Google and increase traffic to your website.
How To: Zuitte Offers 50+ Must-Have Tools for Entrepreneurs
The life of a busy entrepreneur isn't easy. In addition to coming up with original business ideas and marketing strategies, you also need to be continually thinking about investors, overhead, the competition, and expanding your customer base — often with a limited budget.
How To: Learn How to Grow Your Instagram Following for Under $14
Celebrities and influencers learned how to leverage Instagram's platform to build their brands. While some effortlessly amassed a following, many had to do the legwork to reach a vast audience. Understanding their secrets will help you grow your own following.
How To: Climb to the Top Spot on Google's Search Results with This SEO Tool
Few things are more important than search engine optimization when it comes to increasing a brand's visibility online. Regardless of whether you're launching a new business from scratch or working as a marketing professional at a major corporation, you need to ensure that you're drawing the most people to your website and affiliate links by utilizing the latest and most powerful SEO tools and methods.
News: Burberry Teams with Google Search to Let You Browse High Fashion in Augmented Reality
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
News: 10 Ways Mobile AR Filters Are Making Consumer AR of the Future a Mainstream Reality, Today
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
News: North Lets Focals Owners Share Their Experience with Friends via New Software Updates
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
News: Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
News: 'The Purge' Invades Your Safe Home via Mobile AR App
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
News: Samsung Sends Family Guy into Augmented Reality to Showcase Connected Home Products
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
News: Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed 'Uncle Drew'
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
News: Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
News: Augmented Reality & VR Take Flight in New Airbus iPhone App
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
Q&A with Jay Samit: The Future of AR Could Be a World of 'Times Square on Acid'
As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea.
News: Apple Is Using a Sneaky Gimmick to Get You to Share Their Mother's Day Ad—Don't Fall for It
Celebrating Mother's Day just got more exploitative with Apple's Mother's Day ad. Their original Mother's Day ad shows photos and videos of mothers shot on an iPhone and uses the “Shot on iPhone” marketing line:
How To: You'll Soon Be Able to Download All the Data Apple Has on You — Here's How to Get It & How It Works
Personal data is a hot topic right now, and for good reason. Never before has the public been so on edge about how companies use their information. Services like Facebook and Google now allow you to download all of the data each has on file. Soon, you'll be able to see exactly the same for Apple as well.
News: No, Bose, Those Aren't AR Glasses You're Hyping, but Nice Try
On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses.
News: Google Is Deadly Serious About Taking on Apple's iPhone
Looking past the obvious visual similarities between the iPhone 7 and Google's new Pixel phones, there are several indications that the search giant had Apple in its sights as they released their latest flagships. For once, this isn't an Android phone we're talking about, it's a Google phone—and it showcases Google's latest strategy.
Bottled vs. Tap: 5 Reasons Why You Should Choose City Water Over Plastic
There is a huge myth that most Americans believe, and it might be the marketing triumph of the 20th century. We pay an absurd markup (Zero Hedge says as much as 280,000% for "designer" water) on something we can get for free because most of us believe that bottled water is healthier than tap water. But is it? Here are 5 reasons why tap water is probably better than that bottled stuff you drink. 1. It's Not Cleaner (& Might Be Dirtier) Than Your Tap Water
NR50: The People Leading Augmented & Mixed Reality's Head-Mounted Displays
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
How To: Get Your Favorite Local Business into Pokémon GO
A side effect of the COVID-19 pandemic is that small businesses are suffering from forced closures and social distancing, but game developer Niantic has a solution.
How To: This Course Bundle Will Teach You How to Start & Grow a Business
Ever a hacker can have their own business that goes beyond cashing in on profitable bug bounties. With the right skill set and certifications, an ethical hacker could build a cybersecurity firm, become a penetration testing for hire, or even just consult on preventive measures to defend against black hats. But learning how to start and grow a business is rarely easy.
News: UK Wireless Giant Three Promos 5G for AR, VR, & Smartphones with Wild Sci-Fi Video That's Better Than Some Movies
The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done sales job as Three, one of the leading wireless giants in the UK.
News: Apple Recruitment Video Features Augmented Reality Clues at the Center of Call for New Team Members
Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks.
News: Verizon Acquires Jaunt After Startup Moves from VR Services to Augmented Reality Focus
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
News: Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
News: Snapchat Gives Movie Fans Augmented Reality Superpowers with Voice-Activated 'Shazam!' Lens
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
News: Magic Leap Shakes Up C-Suite, Shuffles Two Top Executives to Advisory Roles
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
News: Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.