In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
In the tech world, when you're a small startup going up against the Goliaths and their massive marketing budgets, you're forced to find and produce something almost magical to help your product stand apart from the rest. And that's exactly what Occipital Inc. has done with their Bridge headset.
Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation for the first social network to focus on augmented reality.
As you get barbecuing this summer, you're likely to encounter a few grills that aren't exactly the cleanest. At parks or campgrounds and even on your friends' grills (or, um, your own), no one wants to place food on gunked-up grill grates.
How much privacy are you getting as an AT&T customer? With the recent leaks confirming the National Security Agency's surveillance on AT&T users, and the ongoing trial of Jewel v. NSA, it seems not much at all.
There's 6 small techniques to improving traffic on your website via web optimization. Improving your SEO (Search Engine Optimization) is the key to getting traffic to your site, especially a small business that needs to compete online. Lincoln explains 6 small business marketing strategies for improving your web traffic and small business SEO. Watch both parts of this video series.
Being in sales is hard work. After all, the only thing more painful than trying to sell a hand cream or knife set to a stubborn client is perhaps pulling out teeth - without novacaine. And God knows how many times we've hung up on telemarketers because, well, they're a little too persistant.
Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
I have spent a good portion of this year traveling between cities and various emergent technology conferences and events. Most of these events have been really good, but in terms of augmented and mixed reality, the Augmented World Expo, in its eighth year running, definitely stood above the rest.
Last year, The New York Times wrote that certain restaurants in Manhattan and Brooklyn banned patrons from taking photos of their meals. That means no flash photography, no standing on chairs for a better angle, not even a quick pic for your Instagram followers before the first bite. Little do these restaurants know, this ban can actually make their customers' food taste worse, so to speak.
Think eating food is as easy as putting it in your mouth? It's considerably more complicated than that. Your brain plays a big role in determining what and how you eat. Understanding how your brain interprets food choices is key to managing your eating habits.
This video discusses the basic steps necessary to start an online business. The first thing you need is a name for your business. Keep it simple, easy to spell and remember. Once you have your name, register it with the government. Next, find a good hosting company for your website. He recommends Godaddy.com. Also a good web designer is a necessity. They will meet with you to discuss your ideas, and your website should be ready in about a week.
The majority of us have been shown, again and again, that we want our own business. Business software is making this a reality by automating and simplifying the complex parts of running any company.
Whether you work in sales or want to become more persuasive and better at selling yourself, the art of selling can be transferred to nearly any career path or walk of life. Whether the gains are monetary or interpersonal, being a great salesperson is one of the most invaluable skills you can ever learn.
There's a seemingly endless list of downsides that come with the coronavirus pandemic — ranging from canceled trips abroad and sunny days spent inside to limited communication with friends and family. But one of the undeniable upsides is that there's simply never been a better time to start your own online business since most people will be working from home for the foreseeable future.
5G is undoubtedly the future of mobile networks, and there's a good chance your next phone will have it. But just like with 4G, as carriers race to get the best 5G coverage, the ones running behind are abusing marketing terms to make themselves seem further ahead than they actually are.
The Apple rumor mill is getting its first real workout of 2019, and this time the whispers are more exciting than usual.
If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities.
In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018.
ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.
