When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall.
The de Blasio Administration of New York City has announced that the NYU Tandon School of Engineering will be hosting the country's first publicly funded VR/AR facility.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
If your company has already released some popular and addictive game and you're thinking about creation a sequel, this article is just what you need. We gathered the main tips and advices that will be useful for the building a strategy and a sequel itself. Check out the following instructions and recommendations that can lend you a hand in making a sequel for your game.
Just what are probiotics and why are they so good for you? Probiotics are "viable microorganisms" that can confer lots and lots of health benefits if they reach your intestine while they're alive. You may have heard them described as "friendly bacteria."
There are a lot of things on your computer that can reveal information about you when you are surfing the Internet. If you are like me, then you will do anything to maintain your privacy and prevent those little leaks of information from happening. Here's a list of a few of the "threats" that can reveal information about you:
Although a business plan is a technical document, remember that this first draft will not be. The audience and author of this document will be the owner/manager of the small business. The purpose is to get as much information written as possible so this draft can be used as a starter for versions of the business plan that are crafted for other audiences. It eliminates the possibility of the first business plan you write for other audiences actually looks like your first attempt. Since the lat...
How Do You Do A Business Plan? Part 1 of 5 (Series designed to discuss the parts of a business plan, what information is involved in each part, and why a business plan is needed.)
The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.
Wordpress is one of the world's most-loved content management systems (CMS). The user-friendly interface and ease of use have made this open-source system a no-brainer for millions of people. Over one-quarter of the top 10 million websites on the planet use Wordpress.
You don't need to work as an executive at Google to understand and appreciate the importance of large-scale data analytics in today's world. Whether you're interested in joining the ranks of a major tech firm or want to improve your company's marketing campaigns through consumer analysis, knowing how to work with large sets of complex data is paramount.
With so many competing outlets to reach people, accessing inboxes remains one of the most effective forms of communication. Yet newsletter creators run into a constant problem: bounced emails.
On Monday, Apple unveiled its Apple Card, the company's boldest move yet toward becoming a truly mainstream mobile payments company. And the product has vast implications for our augmented reality future, some of which may not be immediately obvious to many.
Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and outlining the mission of Magic Leap.
With the new iPhones coming out, many see the current mobile market as just another epic battle between Samsung and Apple. But let's not forget there are many other phones that run Android. And when you start to sift through the specs, one stands out as a competitive alternative to the iPhone XR, the LG G7 ThinQ.
With the recent launch of the LG V30 and the Pixel 2 XL, LG has reintroduced the world to POLED. This display tech was showcased at CES 2015 and billed as a rival to Samsung's AMOLED displays, then promptly disappeared from the market for two years. But now that two of the biggest flagship phones this year are using the technology, many folks will be wondering what makes POLED different.
So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing.
Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information about the road ahead, to know that the hours we spend slaving away above our keyboards, with the weight of a head-mounted display on our neck, will lead to something as amazing as we picture it.
I truly don't understand why anyone would pay $10.99 for a case of carbonated water just to feel like a Midwest mom on a diet. Every time I talk about LaCroix, pronounced La-CROY (rhymes with enjoy), it's like I take all the money I spent on my French major and light it on fire.
(Series designed to help explore whether your ideal employment ideas should be formalized into a business venture or as an employee or volunteer value added problem solver).
Everyone who owns or runs a website needs to know how they can improve traffic, and search engine optimization is the answer. This 13-part video series on SEO basics and strategies will give you more traffic for your site. It's jam-packed full of tons of great SEO tips! Check out each video in the series:
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
The practice of using sound to trigger augmented reality interactions hasn't been widely used, but a new experience is so impressive that it could kick off more use of the dynamic.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
Null Byte readers are no strangers to the powers and benefits that come from learning how to code. By knowing only a handful of programming languages and platforms, an intrepid developer can create everything from best-selling apps to spyware in the comfort of his or her own home.
The overarching and expanding field of data science and analysis has become virtually inseparable from areas such as programming and development.
You never want to stop learning. Whether you're facing a career pivot or want to better understand the vocation you've chosen, there's always room for growth. The most successful workers are those who make education a lifelong pursuit.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works.
It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be.
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
