To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
Looking to inject a little more processing juice into your HoloLens? Unity can fix you up with the Standalone Universal Windows Platform Holographic Emulation.
Alongside ARKit 2.0, Apple revealed new Animojis alongside new Memoji virtual doppelgangers that compete with functionality quite similar to that of Samsung's AR Emoji.
Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week.
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
Cruise Automation, the driverless car startup General Motors (GM) bought for $1 billion in 2016, is readying a formidable fleet of robo-taxis for rollout in cities throughout the US. But when it comes to details about how the company plans to realize these lofty goals, it's been fairly tight-lipped.
Augmented reality has produced some incredible innovations that have revolutionized modern technology. From helping with live surgery to changing the game in marketing and businesses. But without a doubt, the most important thing that augmented reality and ARKit has ever brought us is an AR version of A-ha's iconic "Take On Me" video.
Driverless partnerships continue to appear as Continental AG, leading German automotive manufacturing company, has signed a strategic cooperation agreement with global electric startup, NIO. The goal of this partnership is to research, share, and develop autonomous technology, among other developments.
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
The conversation around augmented reality has largely been focused on apps and gaming, and how AR can be used as a marketing tool. However, a new exhibit at France's Scène Nationale Albi is using AR for more artistic expression.
Due to recent conflicts, I feel the urge to post this, in hopes that some of you will feel less hatred towards newbies, or a more respectable name, beginners.
With the release of the iPhone 6 Plus, comparisons to the Samsung Galaxy Note series have been circulating like crazy, and it's only natural. The Note was panned as an oversized gimmick when it was released, but after its enormous success, Apple caved and built their own "phablet," something that Samsung took little time to call them out on.
If new leaked images are to be trusted, an iPhone with a display around 5 inches will be released later this year. From Italian site Macitynet, images show a device that's stated to be the new iPhone 6 side-by-side with the new Samsung Galaxy S5. A couple of weeks ago, I showed you leaked internal emails and memos that suggested Apple was concerned with not only Samsung's marketing strategy, but about the industry trend towards larger devices.
Newsletters, subscriptions, and receipts are all necessary evils that come along with online services and shopping, and they take up a significant amount of space in a lot of people's inboxes. If you've ever signed up for an account on a website, chances are you've gotten an email from them.
The fill tool will allow you to alter the appearance of objects in your web design document and can be very useful for marketing purposes. The fill tool can be used to give objects one solid color for simple designs.
Yesterday, Bryan Clark pointed out a new option on Verizon's privacy settings that gives new customers 30 days to opt out of a data sharing program that gives advertisers information on basically everything you're doing on your new iPhone (or any other smartphone).
Coca-Cola has unleashed a brilliant marketing campaign to celebrate the one year anniversary of their online Coca-Cola.FM radio in South America. In the latest issue of the popular Brazilian magazine, Capricho, the Coca-Cola advertisement literally turns the magazine into an iPhone amplifier. Attached on top of the real cover, the advert has two precisely placed flaps on the back page. Simply roll up the magazine, secure the flaps, then pop in your iPhone. Check out the video to see exactly h...
Android comprises an entire ecosystem of apps, games, functions, and features, so it would only make sense that it has its own lexicon. Words, phrases, and acronyms that didn't exist ten years ago are now used in an off-the-cuff style by developers and support technicians across the web.
If you're on the hunt for a profitable side-gig, or even a completely new way to to make money, you'll want to take a look at Upwork, a leading freelancing platform that connects skilled freelancers with clients from all over the world.
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
When you look at the top corner of your phone, what do you see? Upon upgrading to Android 11 or iOS 14, you'll see either "5G," "5G+," or "5G E" if you're connected to the right network. But what exactly do these symbols mean? They indicate not only if you're using 5G, but also what type you're connected to.
If there's any silver lining to being stuck at home right now, it's the fact that many of us have way more time to take care of those things that have been sitting on our back burner for ages, like beefing up our resumes.
Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration.
Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising.
It's pretty much a given at this point that Facebook has a lot of data on us. While you might be conscious of the data you share with Facebook when you post, upload photos, or chat with friends on Messenger, you might not be thinking about all the data it receives from websites and apps you use outside the social media giant. Now, you can actually do something about it.
The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.
