Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Badges? We don't need no stinkin' badges! That is, unless they have augmented reality content embedded in them and give us full access to Facebook's annual F8 developers conference — in that case, yes, we'll take all the badges.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
It appears that the new AR app from LEGO is inching closer to release.
It's fitting that students at the University of Washington can catch a glimpse of the new, 135,000 square-foot computer science building in augmented reality before construction is completed.
If you've ever wanted to see a selfie stick in centuries old works of art, now's your chance. The Art Gallery of Ontario is launching an exhibit called "ReBlink." The exhibit uses augmented reality to give modern updates to their paintings which visitors can see through their smartphones or tablets.
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
The Stories feature on Instagram has a pretty great editing program, and it's one that I think is extremely undervalued. Instagram Stories goes beyond just its Snapchat-like features, but also allows you to create more creative and original content to post on your actual profile page.
Instagram can be pretty exact when it comes to where you are located. That's why, sometimes, it's best never to geotag your precise location, but a broader area where you are less likely to get, well, um ... stalked?
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Bitmoji has experienced explosive success this year thanks to Snapchat. The app allows users to create their own personal emoji and send responses to other friends, and even though it's only two and a half years old, this customizable emoji app is growing at an impressive pace.
On Wednesday, Microsoft launched a chatbot on social media that learns from conversation, and trolls quickly taught it how to be a shameless, Nazi-loving bigot. Oh Internet, an opportunity for a Hitler joke never slips past you, does it? This Is Why We Can't Have Nice Things
The wait is almost over. The sixth season of Game of Thrones kicks off this Sunday, April 24th at 9 p.m. (PT) on HBO, or at 5:57 p.m. (PT) on HBO GO and HBO NOW, with the first episode "The Red Woman."
Is a Bridezilla driving you crazy? Whether the bride gone wild is your sister, daughter, or BFF, you can stop the insanity. Here are some tips offered on how to deal with an out-of-her-mind bride.
Everyone benefits from positive coping strategies when dealing with divorce – learn how. Step 1: Stay in touch with both parents
In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act.
Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show.
There's a lot of firsts that President Barack Obama can claim, like being the first POTUS from Hawaii, the first to publicly support same-sex marriage, and of course, the first African American to hold office. One of his coolest firsts, though, is that he's the first American president to ever brew his own beer in the White House. And thanks to a Redditor who filed a Freedom of Information Act request, two recipes have been released so that home brewers everywhere can give them a try.
Archie Leach. It just doesn't have the same ring as Cary Grant, does it? Marriage, divorce, or just dislike of the name your parents gave you – all are reasons to follow these steps toward a new name.
Watch this video tutorial to see how to make a wedding centerpiece with pink silk flowers and candles. This DIY (do-it-yourself) silk flower wedding centerpiece is lovely and includes three tea lights that add that special romantic mood. Every bride should look into centerpieces like this, since they're cheap and efficient, not to mention suitable for engagement parties, rehearsal dinners and anniversaries as well.
Watch this video tutorial to see how to make a named couple centerpiece with tea lights. This names couple centerpiece can be either for a couple's engagement or a wedding ceremony. This centerpiece will be accented with romantic tea lights in glass holders. Just watch this party arrangement lesson.
This two part video tutorial teaches you how to make metallic paper poofs which can be used to camouflage the Styrofoam® base of your centerpiece. The poofs, or flowers, also add color and excitement to your finished product. Metallic paper reflects light and comes in deeper tones that tissue paper. Use these flowers for all kinds of centerpieces: bar or bat mitzvah, wedding and engagement, birthday, sports theme, retirement, anniversaries, corporate events, etc.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
Sooner or later, you're going to come across a person at work that you don't like—or someone that doesn't like you. This can result in uncomfortable tension, insulting gossip, and a disrespectful attitude, to name just a few of the negatives. But it doesn't have to be that way. The next time you're having a workplace conflict with a particularly challenging coworker, the best thing you can do is keep your mouth shut, and here's how to do it.
A marriage proposal in multiple languages such as Spanish, Portuguese, Hindi, French, Japanese, Russian, and English.
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
