The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
In iOS 12, Apple included new, Snapchat-like effects and stickers for photos and videos in Messages. While these new options are fun, they're missing something that takes away from the appeal, especially since Snapchat, Instagram, Facebook, and similar apps already let you do it.
For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises.
As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform.
While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.
Developed by Open Whisper Systems, Signal is a free, open-source encrypted communications app for both mobile and desktop devices that allows users to make voice calls, send instant messages, and even make video calls securely. However, a vulnerability was recently discovered for the desktop version that can be turned into a USB Rubber Ducky payload to steal signal messages with a single click.
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
Mere weeks after rumors surfaced that Apple may be working on a headset capable of VR and augmented reality, it appears that Samsung is taking the same approach, but with an assist from Microsoft.
You're at the bar, but your friend can't find you. You could call them, but that wouldn't feel very 2018. Instead, let your iPhone do the talking. Right in the Messages app, you can easily send your friend your current location — all without interrupting the friends you're hanging out with.
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
When you leave your iPhone on a table or anywhere within somebody else's eyeshot, a private message may pop up on your lock screen that could be read by anyone who sees it. But there's a way to keep others from reading your possibly sensitive text messages and emails without giving up the convenience of lock screen notifications entirely.
The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.
The oldest Zen temple in Kyoto, Japan, is now firmly rooted in the future with the launch of the MR Museum on Thursday.
The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
Unsurprisingly, Google wants to be the caretaker for augmented reality on the web, and its latest move in this endeavor is a 3D model viewer prototype called Article that's designed to work across all web browsers.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.
The Android Oreo Beta for the Galaxy S8 and S8+ has been available for nearly two weeks. Samsung started rolling out the Beta 2 update late last week in the UK, and just yesterday in the US. Unfortunately, the US version of the update firmware (G955USQU1ZQK6) experienced a critical bug with the phone app at launch. As a result, Samsung has completely pulled the US Beta 2 update for the time being.
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
