Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad.
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies.
Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas.
The Play Store hasn't been the most secure place for apps lately. A quick Google search for "Play Store malware" will give you a taste of some of the malicious apps that snuck their way onto Android's official app store. Google is aware of the problem and they're tying to fix it, but their new Play Protect program doesn't have a great track record, so you might want to look elsewhere.
When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.
Apple's codec for photos and videos in iOS 11, HEVC (High-Efficiency Video Coding), as well as the container, HEIF (High-Efficiency Image File Format), result in a reduction in size for pictures and movies without sacrificing quality. Seems like a win-win situation, but Windows-users can't open the .heic extension that these files use. In order to open HEIC files on a Microsoft Windows PC, you'll have to turn to third-party apps and tools. One of these tools, CopyTrans HEIC for Windows, essen...
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged.
If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy!
The release of Into the Dead 2 has given fans of the zombie bashing genre a fresh game to enjoy, but it's also given us the opportunity to revisit our roundup for the best free action games for mobile. Not only did it replace its predecessor in our charts, it managed to surpass it. Here's what made the game shine through.
Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron.
While Snap's third quarter financial reports disappointed Wall Street, China's Tencent took the opportunity to expand its investment in the social media company.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.
The release of iOS 11 and ARKit is probably the biggest event for mobile developers since the advent of the App Store.
Niantic pioneered location-based augmented reality gaming with Ingress and popularized it with Pokémon Go, but others have attempted to replicate the model without reaching the level of success that Niantic has garnered.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
The world is a massive place, especially when you consider the field of view of your smartglasses or mobile device. To fulfill the potential promise of augmented reality, we must find a way to fill that view with useful and contextual information. Of course, the job of creating contextual, valuable information, to fill the massive space that is the planet earth, is a daunting task to take on. Machine learning seems to be one solution many are moving toward.
Think you're a true Star Wars fan? I bet you haven't created a demo using Apple's ARKit that creates a map of the entire Star Wars galaxy. How's that for being a fanatic?
Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds.
A Norwegian carrier's launch of a pilotless container ship next year could lead the way to a new era in sea transportation and shipping if successful.
Is there anything Amazon doesn't do? Whether it's video streaming, creating a brick-and-mortar bookstore, or even purchasing Whole Foods, you name it, and Amazon's probably doing it — well.
About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success.
Netmarble's Lineage 2 Revolution has finally soft launched in the Philippines, giving mobile gamers hope that a worldwide release isn't too far off. What many don't realize, however, is that this game can be had for free right now — with a little digital elbow grease, that is.
The Asphalt series has been a staple in the racing genre since its first incarnation all the way back in 2004 — I still remember buying it for my newly-obtained Nintendo DS. It warms my heart to see that, after all this time, Gameloft continues to produce mobile Asphalt games, releasing the latest for Android today. Unfortunately, that's about all Gameloft has taken from its previous efforts. To be frank, this game ain't good.
Vuzix Corporation has lifted the preorder status on its M300 Smart Glasses, making the augmented reality device available for purchase by resellers, registered developers, enterprises, and consumers.
This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its feature set with an app update.
You can pinch yourself, but you're not dreaming. Sprint is actually offering a year of (mostly) free, unlimited service for anyone who switches to the carrier. The only stipulation is that you must bring your phone with you, and it has to be one of the 27 eligible devices.
Okay, I have a confession to make. I'm not a real New Yorker. I'm from the land of southern hospitality and steaks bigger than your newborn: Texas. I don't know how to hail a taxi yet, and I still smile at strangers on the street. I'm slowly learning how to fit in, but one thing I still haven't mastered is the New York City subway system. Every day, I struggle to determine where to find my train and how to stand on it without falling over. Fortunately, Google Maps appears to be making some of...
UPDATE 5/12: According to Bloomberg, it looks like the merger is on. Anonymous sources claim discussions have already begun about consolidation. Looks like there might be a new 5G powerhouse after all.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
Google, the company that rules the internet, is now testing a method to leverage its machine learning with its ubiquitous presence on mobile devices. The new model they're employing is called Federated Learning, and it hopes to apply artificial intelligence to Google's services on Android without compromising user privacy.
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories.
People fear virtual reality will isolate us, but the right experience can prove it does the opposite.
