It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
It took a while, but one of the most anticipated Magic Leap One accessories is finally here. Magic Leap has quietly added the official Magic Leap One carrying case, which we previewed last year, to its website.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook.
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
Recently, buzz for the Google Pixel 4 has been rising thanks to a patent discovered by 91mobiles. This patent appears to show an almost bezel-less phone with a screen-to-body ratio we have only dreamt of, and no notch in sight. The problem is this isn't the Google Pixel 4. It's actually the Pixel 2 XL.
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
Facebook has grown into one of the central hubs of the internet where ideas are shared with others. But with the rise of brand development, individuals and companies need to get their messages out beyond their group of Facebook friends so it can be seen by more of the world.
Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
There are more than a few subscription-based movie streaming apps available for Android and iPhone, each with different benefits and varying pricing plans. Needless to say, it can get expensive fast if you sign up for multiple services because you can't decide on what's best. Hopefully, we can help you out with choosing the right video-on-demand app to spend your hard-earned dollars on.
After poor sales of the Pixel 3 and Pixel 3 XL, Google needs to reinvigorate its Pixel lineup, devices it's been pushing heavily over the last couple years. On May 7, Google had the eyes and ears of the technology industry at its Google I/O keynote, making it the perfect time to announce new devices that would attract a different crowd of users. Meet the Pixel 3a and 3a XL.
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
