At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook.
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
Recently, buzz for the Google Pixel 4 has been rising thanks to a patent discovered by 91mobiles. This patent appears to show an almost bezel-less phone with a screen-to-body ratio we have only dreamt of, and no notch in sight. The problem is this isn't the Google Pixel 4. It's actually the Pixel 2 XL.
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non-coders this fall.
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
There are more than a few subscription-based movie streaming apps available for Android and iPhone, each with different benefits and varying pricing plans. Needless to say, it can get expensive fast if you sign up for multiple services because you can't decide on what's best. Hopefully, we can help you out with choosing the right video-on-demand app to spend your hard-earned dollars on.
After poor sales of the Pixel 3 and Pixel 3 XL, Google needs to reinvigorate its Pixel lineup, devices it's been pushing heavily over the last couple years. On May 7, Google had the eyes and ears of the technology industry at its Google I/O keynote, making it the perfect time to announce new devices that would attract a different crowd of users. Meet the Pixel 3a and 3a XL.
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
While iOS 12 is arguably the best iteration of Apple's mobile operating system yet, one major fault so far is security. On Sept. 26, Videosdebarraquito discovered a passcode bypass that gave access to contacts and photos from the lock screen. Apple has since patched that security flaw, but Videosdebarraquito has discovered a new one that affects all iPhones running iOS 12.1 and 12.1.1 beta.
Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.
Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
The Pixel 3 has an indisputably great camera, but a software update coming soon is going to make it even better. Google will be adding a "Night Sight" shooting mode that's so good with low-light situations that you'll have to see it to believe it.
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
