Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
Space Ape has soft-launched Go Race: Super Karts, giving you a fresh take on mobile racing games by blending in elements found within the classic Mario Kart series and RPGs for some seriously addicting gameplay. And while it's only available in Australia, Netherlands, and Philippines, there's a workaround to get this game on your iPhone right now, no matter where you are.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit the road? Hardly.
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year.
A couple of months ago, I got the opportunity to get a sneak peek at a new media interface for ODG's R-9 Smartglasses, and the experience was impressive. Now, after weeks of keeping it under wraps, I can finally show off what I saw.
The HoloLens team is finally beginning to realize that to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets.
Data breaches are all too common now, and the latest one you need to know about involves Timehop, a mobile app that makes it easy to reminisce over old photos. The breach, which took place on July 4, was revealed on Sunday, July 8. At the time, Timehop disclosed that 21 million users had been affected by the breach, but it now appears that all users were impacted in some way.
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.
The roster of handsets supporting Google's augmented reality toolkit now includes 46 Android models as well as support for ARKit-compatible iPhones and iPads.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.
Kings of Soccer recently soft launched in the Netherlands and a few other countries, garnering positive reviews from the mobile gamers who've experienced it. With the 2018 FIFA World Cup now in full swing, we wanted to let you in on a little secret: You can play Kings of Soccer right now ahead of everyone else, regardless of where you live.
With developers chomping at the bit to play with ARKit 2.0, Unity has updated its ARKit plugin to enable access to the new augmented reality superpowers of the toolkit.
While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
Nokia's calling card used to be camera quality, a small bright spot compared to the black hole that was Windows Mobile. Since Microsoft discontinued the rarely-used operating system, Nokia phones began to run Android — and now, they're getting back to their camera-driven roots with their Pro Camera mode. What's more, you can experience their camera app on any Android phone.
Futureplay has soft-launched Battle Bombers Arena, giving mobile gamers a refreshing twist on MOBA by infusing it with simple but addicting gameplay based on the console classic Bomberman. Though only available in select European countries, this game can be played on your iPhone right now, regardless of where you live.
Despite the abundance of sci-fi titles in the iOS App Store, very few of these mobile games ever have the staying power keep us glued for more than a few hours. Enter Space Pioneer, an awesome space exploration game that soft-launched in Canada ahead of a worldwide debut. With a little spoofing, you can experience the game yourself right now.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
Taking a cue from the smash hit Super Mario Maker, Bandai Namco has soft launched PAC-MAN Maker in Canada ahead of a worldwide release. This is welcome news for mobile gamers, as you won't need a console to enjoy this classic arcade game when it finally touches down stateside. But if you want to give PAC-MAN Maker a shot right now, we've got you covered.
We've been able to download our Facebook data onto our computers for a while now, but now you can do so right from the comfort of your iPhone or Android phone. With it, you'll be able to integrate your data into other apps that support it or even just download it before you deactivate your account.
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
Following San Francisco-based Occipital's successful Structure Sensor Kickstarter campaign, the release of its Bridge AR/VR headset, as well as a string of technology and company acquisitions, the company has built a rather strong name for itself in the AR community. And now, with the first public release of its Bridge Engine on Thursday, the company continues to expand the features its platform has to offer, with hopes of bringing in more developers to utilize it.
Scavenging for weapons and supplies in PUBG adds to the element of excitement and dread of the unknown. But this feeling can quickly turn into annoyance as you attempt to swap your weapon for a better one on the ground, only to automatically pick up the gun you just dropped again.
For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.