News: US Navy Taps Microsoft's HoloLens for Augmented Reality War Games System
Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight.
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News: Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
News: Leap Motion Update Improves Design of Project North Star Augmented Reality Headset
In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.
News: Smartglasses Startup North Begins Delivering First Focals Shipments, Announces Series of New Pop-Up Stores
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
News: New Intel RealSense Camera Adds Inside-Out Tracking to AR/VR Headsets, Robots, & Drones
Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities.
News: Atheer's Enterprise AR Platform Goes to Work on iPhones & iPads as Remote Support Tool
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
News: ISS Astronauts Use Magic Leap One to Prepare for Next Mission
The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year.
Exclusive: The Rise & Fall of Meta — Founder of AR Pioneer Reveals Inside Story That Led to Its Sale to New Owners
The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years.
News: Former Google Augmented Reality Engineering Lead Takes Over Facebook's Portal Hardware Team
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
News: Snap CFO Resigns After Just Seven Months on the Job
In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.
News: Arvizio Cross-Platform AR Tool Lets HoloLens & Magic Leap One Users View 3D Models Together
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
News: Rokid Glass Gets Major Hardware Update, Unveils Project Aurora Prototype, & Reveals Launch Schedule
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
News: DigiLens Previews Smartglasses with Its Waveguide Displays in New Video on Design & Manufacturing Approach
Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.
News: Google Challenges Leap Motion with FCC Approval of Gesture Recognition Alternative
The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion.
News: University of Washington Researchers Demo Ability to Generate 3D Augmented Reality Content from 2D Images
After joining Google and Huawei in underwriting the UW Reality Lab at the University of Washington in January, it appears Facebook is already seeing a return on its donation.
News: Snapchat's New Augmented Reality Trick Is Literally for the Dogs, Lets You Turn Your Pet into a Nerd or Reindeer
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.
News: New York Times App Lets You See a Higgs Particle Reaction from the Large Hadron Collider in Augmented Reality
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
News: Snapchat Virtually Restores London's Big Ben with Holiday-Themed, Location-Based AR Lens
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
News: Leap Motion's New Experimental Tools Give Developers Access to Camera Data & Unlock Multiple Device Support
After weathering an executive departure and reports of a failed sale to Apple, Leap Motion is getting back to the business of pushing the envelope for augmented reality development and interaction.
News: Epson & DJI Drones Give California Firefighters a Smartglasses Assist During Deadly California Wildfires
The wildfires that spread across Northern California for two weeks in November were among the deadliest and most destructive in the state's history. Ultimately, the incident claimed 85 lives, and hundreds of people are still missing in the wake of the disaster, which impacted over 154,000 acres of land.
News: Latest Version of Unity Lays Foundation for Project MARS Augmented Reality Development Tool in 2019
While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non-coders this fall.
News: Google Assembles Marvel's Surviving Avengers & Other AR Sticker Packs for All Pixel Devices via Playground Update
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
News: Tesla Files Patent for AR Manufacturing Tool, Elon Musk Talks Factory Innovation, Weed, & SEC Fine on '60 Minutes'
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
News: ARCore 1.6 Gifts Developers with Improved Lighting & Support for Screen Capturing
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
News: Magic Leap Shakes Up C-Suite, Shuffles Two Top Executives to Advisory Roles
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
News: Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
News: Occipital's Structure Core Sensor Promises to Give Any Device the Spatial Mapping Powers of a HoloLens
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
News: ModiFace Applies Its Augmented Reality Tech to Nail Polish with Fingertip-Tracking Feature
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
News: US Army Declares Microsoft the Winner in Battle for $480M AR Headset Contract
In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.
News: Magic Leap Roars into the Auto World via Kia Stinger App from RelayCars
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
News: Vermeer Beta iPhone App Lets You Use Augmented Reality to Map Out Your Drone Flight
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
News: Snap Rolling Out New Spectacles with AR Features by End of Year, Report Says
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
News: Tim Cook Takes to HBO to Promote the Future of Augmented Reality, Addresses Apple AR Glasses Question
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
News: Sennheiser AR Headphones for Magic Leap One Now Available to Purchase
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
News: Lenovo Star Wars Jedi Challenges Update Lets You Turn to the Dark Side via Kylo Ren Lightsaber
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
News: Warner Bros. & Niantic Release Trailer for Harry Potter Wizards Unite, but Delay Launch Until 2019
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
News: Microsoft to Host Women in AI & Mixed Reality Hackathon in San Francisco
Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge.
News: Toyota Begins Testing HoloLens for Production Process Improvements
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
News: Samsung Unveils Its Project Whare AR Cloud Service & Wacom Partnership for AR Creations
With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand.