Monthly Persuasive Search Results — Page 12 of 23

News: Google & Magic Leap Developer Create Augmented Reality Mobile Apps for Warping Real World into Art

Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.

News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.

News: Google's ARCore Updates Bring Scene Viewer for AR on Web & Search, Improvements to Image Recognition & Ambient Lighting

After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.

News: Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search

If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.

News: Google & Childish Gambino Follow Up Pixel Playground Hit with Pharos AR App

Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.

News: The Future of the AR Cloud — a Thousand Walled Gardens Bloom

By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.

News: The Magic of Microsoft's HoloLens 2 Hand Interaction on Display in Mixed Reality Toolkit v2 Demo Video

Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.

Exclusive: Meta Company Patent Lawsuit Takes New Turn as Plaintiff Asks Court for Injunction

Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit.

News: Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results

We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience

Exclusive: Inside Magic Leap's Secret Headquarters

The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.

News: Niantic Offering In-Game Rewards to Pokémon GO & Ingress Players Who Pitch in on Earth Day Cleanup Events

Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.

Exclusive: ODG Filing Points to Magic Leap Acquisition of Auctioned Patent Assets

In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell.

News: Epic Games Launches $100 Million Fund to Support 3D Experiences Created Using Unreal Engine

While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike.

News: Google Backs Mojo Vision's 'Invisible Computing' Augmented Reality Platform in $58 Million Funding Round

Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.

News: Angry Birds Returns to Its Mobile Roots with 'Isle of Pigs' Augmented Reality Game

After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.

News: Spatiate Brings Multi-User Augmented Reality Painting to Magic Leap One

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.

Market Reality: Microsoft's HoloLens 2 Team Speaks, Apple AR Glasses Update, Matterport Lands $48 Million

While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.

News: Google Turns Annual Android Partner Walk at MWC into Showcase for ARCore

Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.

Hands-On: Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future

While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.

Market Reality: As the HoloLens 2 Arrives, Magic Leap Aligns with SK Telecom & CNN

On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.

News: Magic Leap Reveals First of Developer Grant Winners & Promises More Recipients Amid Developer Complaints

Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients.

News: Microsoft's Azure Kinect Standalone Depth Sensor Powers Major Augmented Reality Improvements for $399

As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabilities of the next-generation augmented reality headset.

News: Vuzix Reveals First Smartglasses Running on Qualcomm's Snapdragon XR1 with the M400

Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.

News: Microsoft Unveils the HoloLens 2

After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.

News: Microsoft Expands Its Augmented Reality App Portfolio from HoloLens to Android & iOS

Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.

News: The Galaxy S10 Is IP68 Water-Resistant — Here's What That Really Means

When it comes to resistance to the elements, Samsung seems to believe in the old saying "if it ain't broke, don't fix it." They've carried over the IP68 rating under IEC 60529 that was first found on the S8 all the way to their tenth-anniversary flagship, the Galaxy S10. While this certainly sounds great on paper, it's natural to want to dig a little deeper and find out what the rating means.

News: Samsung Jumps to Head of Mobile AR Class with Galaxy S10 5G & 3D Depth Sensor, Shows Off AR Concept Video

While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.

News: USA Today App Treats Fans with Oscars-Inspired AR Costume Showcase Featuring Black Panther, Mary Poppins, & More

The Oscars are fast approaching, which means that all the most talked about films are getting a second dose of heavy promotion in hopes of winning an Academy Award.

News: Lego Partner Kabooki Builds Virtual Pop-Up Shop with Snapchat's Shoppable AR

Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.

News: Lego's Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.

News: Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform

The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.

News: North Cuts Price of Focals Smartglasses, Launches Prescription Lenses, & Adds Pop-Up Stores to Seattle & San Francisco

With the first pop-up showroom for North's Focals smartglasses opening its doors next week, customers are now able to purchase the smartglasses at a drastically lower price tag.

News: Magic Leap Finally Releases Madefire Comic Book App for Interactive Reading & Comic Creation

Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire.

Exclusive: Meta Patent Infringement Case Moves Step Closer to Resolution, New Asset Owner Revealed

The story of Meta and its Meta 2 augmented reality headset isn't over, there's a new development that could impact its ultimate fate.

News: Magic Leap Highlights Award-Winning Augmented Reality Apps Revealed at Reality Virtually Hackathon

With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community.

News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.

News: Bluetooth 5.1 Adds Precision Location, Offers Beacons for Indoor Navigation & More Augmented Reality Experiences

The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.