Silence spreads over these mountains like nothing I've ever felt. If I didn't have Moby blasting in my earphones, there'd probably be no other sounds around. Well, except for someone, Phil probably, murmuring in a nearby tent just low enough to make his words indiscernible.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
During Huawei's P30 smartphone launch event on Tuesday, the China-based company unveiled a surprise addition to its line-up: smartglasses.
While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
The Apple rumor mill is getting its first real workout of 2019, and this time the whispers are more exciting than usual.
Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs?
It's confession time. Through a couple of sources, I managed to get an early look at the HoloLens 2. But I was sworn to secrecy, and I take my tech oaths seriously (shame on you, leakers).
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Every step in the evolution of computing brings an in-kind leap forward in user input technology. The personal computer had the mouse, touchscreens made smartphones mainstream consumer devices, and AR headsets like the HoloLens and the Magic Leap One have leveraged gesture recognition.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
The saga of augmented reality startup Meta appeared to be at end, but there are new developments unfolding in real time that may either sink Meta deeper into trouble, or provide a tenuous lifeline for the beleaguered augmented reality company.
If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Publicly, things have been pretty quiet over at Meta, the augmented reality headset and software startup based in Silicon Valley. But that doesn't mean that the company doesn't have a few strong opinions about the state of AR in 2018.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
It's no secret that MoviePass is a shell of the service it once was. The primary $9.95/month plan for three movies each month is inconsistent and can change drastically depending on your location. Thankfully, MoviePass isn't the only movie ticket subscription service available. We've compared all the best plans on the market to help you find the one that's right for you.
AMC Theatres was never a fan of MoviePass and even predicted its unsustainability. After the struggling MoviePass turned off diehard fans with too many new restrictions to combat its cash problems, AMC stepped in to save the day with its AMC Stubs A-List subscription for cheaper movie tickets.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
Let's face it, iPhones are expensive. With the latest iPhone XS Max reaching as high as $1,449, our wallets could all use a little support. That's where Black Friday comes in, supplying us with deals and discounts on iPhones of all kinds. If you're looking for a new iPhone this holiday season without having to break the bank, you've come to the right place.
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T.
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
Hundreds of Windows 10, macOS, and Linux vulnerabilities are disclosed every single week, many of which elude mainstream attention. Most users aren't even aware that newly found exploits and vulnerabilities exist, nor that CVEs can be located by anyone in just a few clicks from a selection of websites online.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
