News: Doritos & Mountain Dew Remix Their Super Bowl Songs of Fire & Ice on Snapchat
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
Facebook may have shamelessly copied Snapchat and its camera effects for faces (as well as its World Lenses), but it might beat its social media competitor to virtual body augmentation.
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
One of the downsides to iOS is the lack of a true dark mode. While Apple has offered a workaround, third-party developers have taken it upon themselves to implement dark themes in their apps. While big names like Twitter and Reddit have led the charge for some time, it appears YouTube is the next app to join the party.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Huawei recently announced the Honor 7X, a mid-tier smartphone aimed at budget-conscious consumers. Spearheaded by the Kirin 659 SoC, it offers great performance at a price point where speed is normally an afterthought. Today, Huawei is making this $199 phone even more attractive by announcing a new limited edition color.
A new telemedicine application for the Microsoft HoloLens is promising paramedics and EMTs a new tool for diagnosis and treatment of patients in the field.
Attention Android users — the famously iPhone-only HQ Trivia is here! If you've been waiting for the worldwide sensation to come to your smartphone, now's your chance to dive into the excitement.
Back in November, Essential opened the Android Oreo Beta Program for all users of their PH-1 flagship. We even wrote up a full guide on how to install the beta, if you're interested. They followed the Oreo beta with a Reddit AMA, where they mentioned the second beta software would arrive very soon. That update has just gone live, so you can grab it right now in a few easy steps.
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
Just nine days after the official release of iOS 11.2, Apple has released iOS 11.2.1. The update initially seems to have been seeded to only a handful of users and is intended to fix bugs in 11.2.
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match.
Samsung just announced that the Galaxy S8 is getting a fresh coat of paint, launching a burgundy red color of the flagship in their home market of Korea. There is currently little information about whether this color will come to the US for the S8, but this could be a preview of things to come. The Galaxy S9 is set to arrive in January and may also come in a beautiful red variant.
Smartwatches are an excellent way to keep track of our smartphone's notifications as well as our own fitness. However, these devices are not usually cheap. If you'd rather not pay a premium for a piece of wearable technology, check out all the Black Friday deals on smartwatches — we've got all the best ones listed right here.
The holidays are stressful. Between traveling, family, and dinner, Thanksgiving weekend can feel like weeks. Many families have traditions that make the days long, but some of us would rather curl up somewhere and watch our favorite shows. But all is not lost — our phones do so much for us now that they can help make the long stressful weekend much more bearable.
If you or someone you know has younger kids and you're looking for an augmented reality toy, Pai Technology has just the educational option for you.
Thanks to ARKit, homeowners and apartment dwellers can visualize just about every aspect of their abodes, from furniture and decor with the IKEA Place, Houzz, and Amazon apps to new countertops with Cambria's app and retractable awnings via Markilux.
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.
Speakers today are a marvel for their portability and sound quality. No longer do we need giant boxes to bring down the house — a speaker that can fit in your hand can fill a room with your favorite music. This is even more important when you pair it with your smartphone, and there are lots of smartphone-friendly speakers on sale this Black Friday.
There may be many third-party file managers for Android to choose from, but until now, Google offered no proprietary option. Enter 'Files Go,' which, while initially anticipated for December, is now available for you to try.
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing tools to stick static text, emojis, and drawings on top of photos and videos. However, Holocam ups the ante by placing fully three-dimensional emoji, text, and drawings, as w...
Though Google and Apple have released their own software-based toolkits for AR, components suppliers continue to advance their technology to better support AR experiences on the hardware side.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
On Oct. 19-20, the MOC Exhibition Center in Munich, Germany will play host to the Augmented World Expo (AWE) Europe 2017.
On the airplane, in the middle of cold and flu season, your seatmate is spewing, despite the clutch of tissues in their lap. Your proximity to an infectious person probably leaves you daydreaming (or is it a nightmare?) of pandemics and estimating how likely it is that this seatmate's viral or bacterial effusions will circulate throughout the plane and infect everyone on board.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
Augmented reality dogs have been a big hit with developers using Apple's ARKit. RoVR hit YouTube a few days ago and people have been clamoring for it ever since. Not to mention the Good Dogs Game created by the people behind the famous We Rate Dogs Twitter.
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
Argo AI is coming late to the party, but has begun testing a fleet of driverless cars in hopes of developing robo-taxi services to eventually compete against those that Waymo, Uber, Cruise Automation, and others plan to offer.
Going to music festivals is one of the best parts of the summer — Which is probably why thousands of people attend them. With numbers like that, trying to find and meet up with your friends can be difficult and intimidating. Thanks to Apple's ARKit, however, you'll soon be able to locate your friends in a crowd using an app.
A 6,000-year-old forest inhabitant awakens to find life in the forest around it in crisis. Plants, trees, animals, and birds are moving north to escape increasingly heated air, even as mass extinctions take place around the world. The inhabitant stirs and remembers it has lived this before and knows what to do.
Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe.
Nvidia's decades-long development of graphics processor units (GPU) for PCs has given it a major leg up in the driverless space.
Nauto, which develops driver-monitor cameras and algorithms for autonomous vehicles, is among a growing list of driverless startups able to attract tens of millions of dollars in funding after raising $159 million in its latest round of financing.
Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries.
Measuring a room has never been so easy thanks to Apple's ARKit. SmartPicture 3D is known for its quick measurements based on pictures from your smartphone. Recently, they released a video of the company measuring a room using the ARKit.
Following the most recent election, some argue that increasing political polarization is dividing Americans. A new app, called Read Across the Aisle, is aiming to combat this by encouraging users to read news from media outlets on both sides of the political spectrum.
Tinder, marketed as a free 'dating' app, is no stranger to paid features. The company has long allowed users to step up their game by spending money on their 'Tinder Plus' service. Tinder would like more of your money, it seems, as it rolls out a new paid service with a highly-desirable premium feature — the ability to see who has swiped right on your profile, without having to match.
Apple promised at WWDC to release the iOS 11 public beta by the end of June, and they've just followed through on their promise.