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News: This Video Might Resonate with Anyone Addicted to Candy Crush

You've got some free time, so you decide to try out that new puzzle game on the App Store. After a half hour of fun, the game stops. It seems you've run out of lives, and have to wait until tomorrow to play ... unless you drop $0.99 on extra lives. What are you going to do, wait until tomorrow? Some of us might, but others ... not so much. If you dropped some cash to keep playing for the day, you, I'm sorry to say, were played. And this video shows you why.

News: iOS 11 Gets New Echo & Spotlight Screen Effects for iMessages

Apple introduced iMessage effects in iOS 10, which offer creative ways to send messages to other iPhone users. These effects can either be applied to the screen, like seeing an explosion of confetti falling down the display, or to the message bubble itself. iOS 11 brings two new screen effects to iMessage, named "Echo" and "Spotlight," and they look like they'll be a fun addition to the current lineup.

News: Sony Develops New HDR Camera Sensors for Self-Driving Cars

In the driverless race, technological advances can sometimes just add more tension to an already heated competition, if Waymo suing Uber over their allegedly stolen LiDAR technology is any indication. Now, Sony is offering a new camera sensor, one that should help self-driving cars "see" the road with much more accuracy than any other camera sensors available for vehicles currently.

News: Adobe Integrates with HoloLens for Personalized Marketing

At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.

News: Proof-of-Concept HoloTire App Shows How Much People Are Going to Love Shopping in Mixed Reality

We've already seen plenty of shopping potential for mixed reality headsets, from holographic car showrooms to trying on clothes and picking out furniture. Very few of those ideas have been put into actual practice, but we're getting closer, and consulting firm Valorem is making headway. They created HoloTire for the Microsoft HoloLens to demonstrate the advantage of experiencing a product in mixed reality. I'm hard-pressed to think of a more boring product to put on a holographic pedestal tha...

News: Google's Daydream May Materialize in Just Two Weeks

We've heard a bit about Google Daydream—the new smartphone-based virtual reality platform that is supposed to provide a markedly better experience than Cardboard—but don't really know what it'll look like. Engadget claims we could find out in just a couple of weeks, since Android Nougat is already out, a necessary component of Daydream.

News: EtherWars Brings Real-Time Strategic Space Battles into the Living Room

If you want to quickly understand EtherWars, imagine a game like StarCraft where you build out your base on your living room floor instead of on a computer screen. Before we had computer games to help us imagine what space wars might feel like, we played with toy ships and used our imaginations. EtherWars combines those two elements by replacing toys with holograms that actually react to your choices.

News: Boring (Yet Mesmerizing) VR Experiences Could Calm Anxiety & Reduce Pain

Opioids, or narcotic painkillers, serve as our primary method for alleviating physical distress. They also happen to be a leading cause of death due to their addictive nature. AppliedVR hopes to introduce a safer alternative: virtual reality gaming. They utilize the existing Samsung Gear VR for the hardware, but provides specialized software that offers up a distracting experience that fosters greater pain ignorance.