Niantic's Harry Potter: Wizards Unite offers players an augmented reality look into the world of witchcraft and wizardry. The Wizarding World and Harry Potter novel series is full of unique and interesting characters, which is why it makes sense that Wizards Unite offers you to take the role of one of three "Professions" — Auror, Magizoologist, and Professor. The question is, which one do you pick?
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Magic Leap has done a great job of aggressively releasing new apps, software updates, and major franchise tie-ins. But aside from all the creative and entertainment apps, what's it like to use one of the apps the company hopes you'll use every day?
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools.
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
Public beta testers, you're in luck. Apple just released the second iOS 12.4 public beta today, May 20. The update comes five days after the release of the first developer beta for iOS 12.4 and seven days after the release of iOS 12.3. Public beta 2 and dev beta 2 were both released at the same time, something that doesn't happen often.
Apple just released the second iOS 12.4 developer beta today, May 20, five days after the release of the first developer beta for iOS 12.4 and one week after the public release of iOS 12.3. In general, the iOS 12.4 update will support Apple Card, Apple's upcoming credit card due out this summer.
We've all been there — using Google Maps for navigation and waiting for the app to find our location. As we drive around, we keep hoping it will get a lock in time to make the next turn. Well in the US, we finally have a solution to this problem, and it's the OnePlus 7 Pro.
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
In recent weeks we've talked about the growing trend of smartglasses makers moving the brains of their devices to smartphones, and now a veteran of the space has joined that movement.
The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO.
On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one.
Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.
While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
Open-source intelligence researchers and hackers alike love social media for reconnaissance. Websites like Twitter offer vast, searchable databases updated in real time by millions of users, but it can be incredibly time-consuming to sift through manually. Thankfully, tools like Twint can crawl through years of Twitter data to dig up any information with a single terminal command.
Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
Planning a vacation overseas can sometimes feel overwhelming with the number of things you need to remember before heading out. Since smartphones keep us connected at all times, it's essential that you have everything you need here as well. Unexpected events can arise while on your trip, and you should be prepared for anything like a survival expert.
Whether it's a short road trip or an 18-hour flight, our phones are now essential travel companions. No longer do we need a GPS unit, maps, cameras, camcorders, or even boarding passes. However, not all phones are created equal in this regard. Some are more suited for traveling, no matter the duration.
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation.
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters.
It's easy to forget just how cool face filters are. Augmented reality has come a long way, and apps like Instagram now offer a suite of impressive effects to play with, but some of the best ones aren't easily found. There is a treasure trove of exclusive, custom face filters that are unavailable to the general public, but not at all inaccessible — you just need to know the trick to getting them.
Can you be too lazy for video games? That's how I feel sometimes. I want to play the latest PlayStation has to offer, but I can't be bothered to get out of bed. As if Sony read the minds of lethargic gamers everywhere, the company has released an amazing thing — PS4 Remote Play allows you to play your PS4 on your iPhone, no TV required. The best part? It's 100% free.
