Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
Niantic's most successful app, Pokémon GO, has become the first app to integrate the company's Real World Platform, the developer's AR cloud technology that enables multiplayer AR, persistent content, and occlusion with physical objects.
Since its humble beginnings on the iPhone 4S, Siri has come a long way. While each iteration of iOS sees new features for the iPhone assistant, iOS 12 offers users some of the best advancements in Siri we've seen in a long time, not the least of which is support for Shortcuts, Apple's replacement to the Workflow app.
Apple officially released iOS 12 to everyone on Sept. 17, and while the new iPhone XR, XS, and XS Max will come with the software by default, you have a choice on whether or not to update your current iPhone model from iOS 11. There are a lot of tempting features to want to update right away, but there are also some compelling reasons to wait it out and install at a later time.
RIP Touch ID. Apple's fingerprint sensor on iPhone and iPad models with Home buttons is about to become phased out on Wednesday, Sept. 12. While Touch ID will remain an integral part of models from the iPhone 5S to the iPhone 8 Plus, as well as the iPad Air 2 through the sixth generation iPad, Face ID will completely take over as the default security method for unlocking future iOS devices.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.
In the lead up to the Magic Leap One launch, Magic Leap has been coy about what the actual field of view (FoV) is for its first commercial product.
It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that doesn't mean AR-loving Amazon Prime members were completely left out.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities.
Samsung has legions of loyal fans, and for good reason — their Galaxy S lineup ticks so many boxes that it would be a downgrade to switch to any other phone. Though if you're still rocking an older model like the Galaxy S7 Edge, the all-new Galaxy S9 can tick all the same boxes plus a few more. But is it worth the money to upgrade at this point? That's actually a tougher call than you might think.
The latest and greatest in Qualcomm's long line of mobile processors, the Snapdragon 845, is now set to touch down along with the Galaxy S9 and S9+. And as gorgeous as Samsung's newest flagships are, the processor that powers them under the hood is just as highly anticipated.
Snapchat is an app built on sending quick-to-disappear pictures to your friends and family. Sure, this is the primary function of the app, but sometimes users want longer-lasting Memories while interacting with Snapchat. While My Story allows snaps to stick around for 24 hours, they still disappear in time. This is where Memories come in handy.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
Trivia games are among the most entertaining ways to learn factoids and interesting info you may have never known about before. They're also the perfect genre to enjoy with friends and family, as they're particularly great at breaking the ice to make for a more memorable time together.
Not to be outdone by Apple and it's new line of flagship phones, Google has followed suit and finally announced the followup to their highly regarded Pixel line of handsets — the aptly named Pixel 2. Thankfully, the tech giant has also joined in on the trend towards more durable devices, and has engineered both the Pixel 2 and Pixel 2 XL to have a rating of IP67 under the IEC standard 60529.
The new iPhone X will be released on Friday, Nov. 3, in Apple Stores located in over 55 countries and territories. For those of you who would rather skip the in-stores lines that will start building well before the 8 a.m. local time openings, you can preorder the iPhone X on Friday, Oct. 27, starting at 12:01 a.m. PDT.
Clumsiness is the great equalizer when it comes to smartphones — it makes no distinction between the most expensive flagship handset and cheaper mid-range models. A hard drop onto pavement will usually result in a shattered screen, regardless of how pricey your device is. And with a smartphone breaking every two seconds, we're truly our own handset's ultimate nemesis.
One of the most popular usages of modern-day smartphones is listening to music. It doesn't matter if you download or stream your tunes, you are part of a massive group of users who do exactly the same. While statistics are a bit foggy on how many smartphones users download music, we do know that over 68% of American smartphone owners stream music on a daily basis.
On the surface, iOS 10.2 might look the same as iOS 10.3, but there's one big difference between the two versions: iOS 10.2 can now be jailbroken! Jailbreaking your iPhone means gaining access to thousands of tweaks and mods which greatly enhance the iOS experience, so this is great news for the power users out there.
While HBO Now does not support offline viewing yet, your smartphone is the perfect way to watch your favorite shows and movies on-the-go. Whether you're in a hotel running off Wi-Fi or you have an unlimited plan and are on the bus, if you want to binge some Game of Thrones, the HBO Now app is there for you.
The herpes simplex virus (HSV) can cause devastating complications for infected newborns whose mothers have genital herpes. Understanding risk and research can help you, and your baby, when the time comes.
Forget Waymo, Uber, Tesla, and other other heavily mediatized driverless contenders — German premium carmaker Audi AG has become the first OEM to introduce a Level 3 car sold in retail channels.
The Deepwater Horizon oil spill that began on April 20, 2010, was the largest maritime oil spill in history. Killing 11 people and discharging 4.1 million barrels of oil and natural gas into the Gulf of Mexico, the event was an unparalleled personal, environmental, and business disaster. It was also the first major oil spill to take place in the deep ocean.
Apple's screenshot editing tool first appeared for iPhone in iOS 11, and it's only gotten better with age. Instead of just a flash of light and maybe a noise, you're also greeted with a thumbnail preview of what you just captured — and that tiny image holds a lot of superpowers.
Bone loss and belly fat may no longer be certain fates of menopause, thanks to new research from an international team of scientists.
We are in a pretty major technology boom at the moment. One that will likely make the industrial revolution look tiny. And one of these technologies that are building up to lead the way is something called augmented reality.
The next-generation Audi A8 to launch in July is expected to be the world's first Level 3-capable production car to go on sale in retail channels.
A groundbreaking new Android feature called seamless updates was announced at Google I/O 2016. No longer would we have to wait for updates to download and install — instead, they'd be applied silently in the background, and the new Android version would be waiting on us the next time we restarted our phones.
Deep down inside, Kindle Fires are actually Android tablets — the only trouble is, Amazon has layered so much of a skin on top of it all that you can't normally use Android's main app store, the Google Play Store. The Amazon Appstore, which comes bundled with Kindle Fire devices, only has about 600,000 apps, so it would be great if you could access Google Play's library, which boasts 2.8 million.
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
Antibiotics used to prevent diseases in livestock are creating a world of hurt for humans and the soil we depend on for food. Bacterial resistance to antibiotics is a global health issue. The overuse, underuse, and poor use of these life-saving drugs is rapidly removing them as a treatment option for serious infections in humans—plus bacteria are naturally adaptive.
Within the coming months, software startup Neurable plans to introduce the next paradigm in virtual and augmented reality: the brain–computer interface (BCI).
When we talk about driverless technology, the go-to companies are usually Waymo, Uber, or Tesla. However, traditional automakers like Ford and GM are also staking claims to the driverless and advanced driver assistance spaces.
