If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.
To give you a truly immersive experience on Infinity Display phones like the Galaxy Note 9, S9, and S8, Samsung added the option to hide the navigation bar when not in use, then easily reveal it with a swipe up gesture for quick access. If you've always found this process a little too cumbersome, Samsung has introduced a nifty feature in One UI that'll make it a lot more intuitive.
Apple has finally released iOS 12 for everyone to enjoy, and there are plenty of cool features to go around. Perhaps the coolest feature, at least, for those of us with an iPhone X, is the return of an oft-used gesture we loved on other model iPhones.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality.
With numerous insider reports, patent awards, acquisitions, and hires over the past few years, augmented reality smartglasses from Apple appear to be an inevitability.
The Galaxy S9 and S9+ have terrific cameras that are packed with awesome features. But if you've grown tired of taking and viewing photos on only a part of your screen, Samsung has built in settings to let you take full advantage of their flagships' Infinity Display.
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, early adopter — now you can.
Just days after the launch of Google Poly, the marketplace for 3D virtual objects that developers can use for augmented and virtual reality apps, SketchFab, the current leader in the space, is firing back with a major enhancement to its platform.
Nauto, which develops driver-monitor cameras and algorithms for autonomous vehicles, is among a growing list of driverless startups able to attract tens of millions of dollars in funding after raising $159 million in its latest round of financing.
If we're being honest, very few people go on Tinder to fall in love with someone's personality. Oftentimes, the only reason they'll look at your bio is to make sure there are no red flags.
Peach trees and other related plants are susceptible to the devastation caused by fire blight, a contagious bacterial disease. Once contracted, infected trees have to be burned to contain the disease and prevent spread to nearby trees. Increasing resistance to antibiotic treatment has sent scientists in search of alternative ways to deal with the bacteria and prevent its catastrophic damage.
Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers.
Yes, you read that headline correctly. Spotify now has 140 million monthly active users, which is up from the 126 million users on the streaming service last year. (If you're wondering, Mexico's population is currently 127 million.)
Instagram Direct is fast becoming the end-all-be-all messaging app, and it just added some incredibly convenient features that should make it a bit more practical. These new additions have a clear purpose: To help Instagram Direct grow its base and take on more feature-rich messengers like Snapchat or WhatsApp.
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
Volvo is joining the autonomous vehicle race. In a video released Tuesday, the company showed off its concept for a driverless garbage truck, adding themselves to a growing list of manufacturers pledging to work in the self-driving field.
We've worked hard to reduce the flow of toxic chemicals into our waterways, which means no more DDT and other bad actors to pollute or destroy wildlife and our health. But one observation has been plaguing scientists for decades: Why are large quantities of one toxic chemical still found in the world's oceans?
We've heard a lot about self-driving taxis, as car and ride-sharing companies compete to win the driverless gold rush. But FedEx wants to bring its enterprise into the mix, as the head of its freight division has asked the US government to develop laws for self-driving trucks.
For a long time, Apple has kept the upper hand on Android as far as app revenue is concerned. However, this tradition looks likely to change this year, as Android's app sales are expected to surpass Apple's.
I.M. Healthy Original Creamy SoyNut Butter was recalled on March 4 after being linked to 16 Escherichia coli cases in nine states. Montessori of Alameda preschool in Portland is the latest victim in a multi-state E. coli outbreak caused by the nut-free butter.
Leap Motion, an augmented and virtual reality control system, has proven to be a force of nature when it comes to pushing hand-tracking tech forward. Now they've released a video showcasing their "Blocks" demo, which is already integrated into the reference headset kit designed by Qualcomm for VR companies "to take and sell their own branded devices with."
Both the US and UK seem to be leaning toward requiring level 3 autonomous cars to train their "eyes" not just on the outside world, but even on the driver itself.
Google and Samsung have been leaving Apple in the dust when it comes to virtual reality gear. However, as the market grows and becomes more impossible to ignore within the tech world, Apple may be forced to play catch up. This could account for the new Apple patent that was granted today.
Super Mario Run has been one of the most insidiously addicting iOS games to come out in recent years for iPhone. And now, as of March 22, Android users can get in on the fun, too.
I don't know about you, but I was obsessed with handheld gaming devices when I was younger. Between my Game Boy and multiple Tamagotchis, I was guaranteed hours of entertainment that could fit comfortably in the palm of my hand.
HoloMaps, an application by Seattle-based Taqtile, is available for free on the Windows Store. Taqtile, whose Vice President of Product Management was Microsoft's former Director of Business Development, is one of the few partners currently in the Microsoft HoloLens Agency Readiness Program. This interactive 3D map they have created, powered by Bing, offers more than just a top-down view of the world on the HoloLens.
Today in Los Angeles, Unity will be at the Loews Hollywood Hotel to host Unite '16, its annual developer conference. Unite is Unity's platform for showing the development community its upcoming direction and roadmap for augmented and virtual reality, game development, 3D technology, and more.
Among the many new changes ushered in by the iPhone 7, only one has the potential to completely change the way you interact with your smartphone—a new 3D Touch-enabled home button. Instead of the mechanical click we've grown accustomed to, your home button will now behave like the rest of the phone's touch screen interface.
Humans learn best by doing or through an experience, and so the holographic environments provided in virtual and mixed reality are ripe with educational opportunities. HoloStudy took this to heart and created an educational science app that teaches you with animated models you can explore in your own space.
From vodka to beer, booze is great for drinking, great for mixing, and, yes, great for cooking with. But there's really no alcohol better for bringing into the kitchen than wine. From savory dishes to sweet ones, wine is so versatile that it can make almost any meal better. And contrary to popular belief, it's easy to cook with.
What happens if you unknowingly connect a malicious USB drive and it starts infecting your entire office network? Instead of having a panic attack and working all night to find a fix, you can just put on a mixed reality headset like Microsoft's HoloLens and point.
The human body is amazingly complex, and seeing inside one poses a variety of challenges whether you're dealing with an actual human or some kind of facsimile. Mixed reality offers the ability to get the best of both worlds by creating a holographic teaching tool for human anatomy.
Facebook Messenger has another secret game for you to play in both the Android and iOS versions of its app. This time it's a soccer-themed game to tie in with the Copa America and Euro 2016 tournaments currently underway.
