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News: Snapchat Evolves the Foundation of Its AR Capabilities with Ground Transformation Lenses

The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded.

News: Sally Beauty's YouCam-Powered AR Try-on Kiosks Land in 500 US Stores

Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.

News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.

News: Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.

News: Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion

With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.

News: Siemens Adds Augmented Reality Visualization to Its 3D Industrial Design Software

It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.

News: Meet & Compete Against Team USA via USA Today's Augmented Reality Experience for FIFA Women's World Cup

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.

News: Augmented Reality Startup AstroReality Expands Its Product Universe with NASA AR Series

After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.

News: Fashion Startup Kollectin Lets You Try on Earrings & Necklaces from Indie Designers in AR, with Just a Swipe to Buy

The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.

News: Tesla Files Patent for AR Manufacturing Tool, Elon Musk Talks Factory Innovation, Weed, & SEC Fine on '60 Minutes'

New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.

News: ARCore 1.6 Gifts Developers with Improved Lighting & Support for Screen Capturing

Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.

News: Niantic Demos Real World Platform & Spatial Audio Features for Pokémon GO & Ingress at Tokyo Conference

In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.

News: Investors Back Another AR Display Maker as LetinAR Closes $3.6 Million in Funding

Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.

News: Onshape Partners with Magic Leap to Bring Its Collaborative Industrial 3D Design Tool to AR

Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.

News: Upskill Releases HoloLens Version of Skylight AR Productivity Platform

Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.

News: Niantic Begins Accepting Nominations for PokéStops in Pokémon GO

Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system.

News: New York Times Delivers Augmented Reality Content to Magic Leap One Starting with Guatemala Volcano Feature

When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume.

News: Snapchat Takes a Trip to the Amusement Park with AR for Disney, Universal, & Six Flags

As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.

News: Retailers Benefit from Augmented Reality in Operations & Online Sales Over In-Store Experiences, Research Says

Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.

News: WaveOptics Enlists Waveguide Manufacturing Partner to Help Produce Lower-Cost, Mainstream AR Smartglasses

On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.

News: Microsoft Japan Concept Video Demos How HoloLens Will Help Pilot the Drone Ships of the Future

Although the HoloLens is still primarily the domain of developers and researchers, the device is nevertheless on the cutting edge of showing us what will be possible with augmented reality in the coming years. The latest example comes via Microsoft Japan and a new concept video that shows off how the HoloLens will be used in the relatively near future to pilot autonomous ships.

News: This Augmented Reality Panda App Uses the Voice of Kristen Bell to Teach Kids About Nature

What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.

News: Red Cross AR App Takes You Deep into the Life of a Child Plagued by International Warfare

Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.

News: Indie Artists Invade MoMA with Augmented Reality to Reimagine Jackson Pollock's Works

Remember that scene in Tim Burton's Batman where the Joker and his goons defaced dozens of priceless works of art? A collective of digital artists have found a less criminal, more geeky way to do the same thing.

News: Investors Bet $8M on Former Google & Facebook Engineers' Platform-Bridging AR Development Tool

Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform.

News: Sketchfab Launches Professional 3D Model Store for AR & VR Content Creators

After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.

News: Announcement, Release & Preorder Dates for the Samsung Galaxy S9 & S9+

Samsung's Galaxy S8 and S8+ are excellent smartphones that wowed critics and consumers alike. So, it's only natural that Samsung's followup, the Galaxy S9 and S9+, would garner significant anticipation. While we don't know everything about these devices quite yet, we do have guesses to some key points of interest, including when the device will be announced and even released.

News: Google & LG Have OLED Issues? Samsung Wants You to Know They Don't

It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.

News: Occipital Acquires Paracosm in a Bid to Transform Even the Largest Structures into Virtual 3D Objects

As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.

News: The Macallan Showcases Art of Making Scotch Through HoloLens Gallery & ARKit App

For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.

Apple AR: PuzzlAR Dazzles with Interface & Gameplay Designed for AR

Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary.

News: ThirdEye Releases Smartglasses with Integrated AR Software for Enterprises

Smartglass maker ThirdEye Gen, Inc. has introduced an augmented reality solution for enterprises that includes their X1 Smartglass and a suite of software applications that enable completely hands-free computing.

News: Google Partners with Red Cross & FEMA to Create SOS Alerts

Disasters can happen at any moment, and when they do, it's often hard to find the right information to help you get to safety as quickly as possible.

News: Zillow Invests in Augmented Reality Interior Design App Hutch

Hutch Interiors, Inc., makers of an eponymous augmented reality home design app for iOS and Android, has closed a series A round of funding, led by online real estate company Zillow Group, totaling $10 million.

News: You Can Now Support Our National Parks by Using Apple Pay

These past few days have brought more bad news for our national parks. Interior Secretary Ryan Zinke confirmed that there will definitely be big cuts to national park budgets. This comes after Donald Trump's budget request revealed a call for $300 million cuts to national parks.

News: Facebook Messenger Gets a Huge Update with New Filters & AR Features

Say goodbye to boring video chats over Messenger. Now the app is rolling out new features that can make any chat interesting and fun.

News: Samsung Galaxy S7 Surpasses Expectations with 55 Million Sold & Counting

The good news keeps on coming for Samsung! According to the market research firm Strategy Analytics, the Korean giant sold a whopping 7.2 million Galaxy S7 and S7 Edge smartphones in the first quarter of this year. That totals 55 million of the company's flagship smartphones sold since their launch in March 2016.

News: Making Soy Sauce Takes Years of Fermentation with Mold & Yeast

Soy sauce is a sushi essential for most Americans and we don't often consider its exact origins whilst chowing down on that tuna roll.

News: Please, Montana, Don't Legalize Raw Milk

Some Montana inhabitants have been making impassioned pleas to legalize raw milk this week. The debate took place during a hearing on House Bill 325, which was held by the Senate Agriculture, Livestock, and Irrigation Committee on Tuesday, March 21.

News: From Dogs to Clothes, New Roadie App Helps You Move Your Stuff

A new app called Roadie now makes life a little easier by connecting users to people who can transport their stuff. The app allows users to transport anything from dogs to getting rid of your ex's things. Furthermore, anyone can register as a sender, or become a driver to make an extra buck. The app is very easy to use: simply download (the app is available on both iOS and Android) and register using an email address or with Facebook. Using the profile you've created, users then select whethe...