Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.
While the next-generation HoloLens does not have a launch date yet, we now have a better idea of how big a leap the device will take in terms of depth sensor performance.
For the curious, here are a number of close-up shots of the Magic Leap One's optics and the magnetic attachment that can be swapped out for a version with lenses matching your glasses prescription in the near future.
With all the hype around Magic Leap's recent launch, it's easy to forget that augmented reality hardware is still very much in its infancy. While we marvel at what is available now, researchers are still finding ways to design and produce more sophisticated components for next-generation wearables.
Now that the cat's out of the bag, Magic Leap has published videos of a pair of apps that will be available to Magic Leap One early adopters.
The day has finally come. About eight months after unveiling Magic Leap One: Creator Edition, on Wednesday, Magic Leap made the device available for order through a reservation page on its website.
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality.
If you find yourself on the run from the Empire, you no longer need a droid to send a holographic distress message, you just need an iPhone X and the HoloBack app.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well.
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.
Over the past few weeks, a trio of developer lessons (one of which was revealed in Magic Leap's most recent Twitch livestream) have revealed samples of experiences that are possible while using the Magic Leap One.
Last week, Magic Leap gave us an additional peek at its Lumin OS and more tutorials that show how its device works with virtual content. But details about the hardware wasn't included in the array of new information.
The Magic Leap One: Creator Edition has been teased for months now, and while we still don't know exactly when the sales will begin, it can't be long now because we've discovered a couple of new hints that the device's launch is imminent, hiding in plain sight on the company's website.
Among a treasure trove of new developer information on the Lumin OS that Magic Leap recently published on its Creator Portal appears to be the official confirmation of the Magic Leap Mobile Companion App.
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.
With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms.
With Apple preparing to bring a slew of new features to its Animoji app this fall, Samsung has updated its AR Emoji imitator with the ability to create more realistic digital doppelgängers.
One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks.
In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios.
The old school staple of many US homes with children, the remote control race track, has been given new life in augmented reality thanks to the Room Racer app for iPhones and iPads.
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.
With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.
Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
While 3D motion capture via iPhone X is coming soon from Unity, software maker Reallusion offers similar functionality to 3D model animation producers today.
The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish.
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.
