News: ARCore 1.6 Gifts Developers with Improved Lighting & Support for Screen Capturing
Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6.
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News: Magic Leap Shakes Up C-Suite, Shuffles Two Top Executives to Advisory Roles
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
News: Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
News: Occipital's Structure Core Sensor Promises to Give Any Device the Spatial Mapping Powers of a HoloLens
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
News: ModiFace Applies Its Augmented Reality Tech to Nail Polish with Fingertip-Tracking Feature
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
News: US Army Declares Microsoft the Winner in Battle for $480M AR Headset Contract
In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.
News: Magic Leap Roars into the Auto World via Kia Stinger App from RelayCars
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
News: Vermeer Beta iPhone App Lets You Use Augmented Reality to Map Out Your Drone Flight
Augmented reality and drones already go together like turkey and stuffing, but a new iOS app adds some spice to the combination with a new kind of flight path automation.
News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
News: Snap Rolling Out New Spectacles with AR Features by End of Year, Report Says
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
News: Tim Cook Takes to HBO to Promote the Future of Augmented Reality, Addresses Apple AR Glasses Question
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
News: Sennheiser AR Headphones for Magic Leap One Now Available to Purchase
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
News: Magic Leap Launches App Creator Grant Program Awarding Up to $500,000 in Funding
On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.
News: Lenovo Star Wars Jedi Challenges Update Lets You Turn to the Dark Side via Kylo Ren Lightsaber
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
News: Warner Bros. & Niantic Release Trailer for Harry Potter Wizards Unite, but Delay Launch Until 2019
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
News: Microsoft to Host Women in AI & Mixed Reality Hackathon in San Francisco
Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge.
News: Toyota Begins Testing HoloLens for Production Process Improvements
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
News: Samsung Unveils Its Project Whare AR Cloud Service & Wacom Partnership for AR Creations
With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand.
News: Children's Book Classic Peter Rabbit & Other Tales Come to AR via iOS App
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
News: ABC News Elects to Add AR to Midterm Election Coverage
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
News: Niantic Demos Real World Platform & Spatial Audio Features for Pokémon GO & Ingress at Tokyo Conference
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
News: Investors Back Another AR Display Maker as LetinAR Closes $3.6 Million in Funding
Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.
News: Leap Motion Nearly Jumped on Board Apple's AR Train Twice, Report Says
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.
News: Magic Leap Releases Series of Video Sessions from Inside the L.E.A.P. Conference
Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days.
News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
News: New York Times Halloween Edition Uses Augmented Reality Bugs to Scare & Educate
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.
News: Unreal Engine Maker Epic Games Lands $1.25 Billion Investment to Drive Future of Gaming & AR
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
News: Magic Leap Updates Create App, Reveals Behind the Scenes Development at Magic Leap Studios
Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.
News: 'Hyper Reality' Visionary Keiichi Matsuda Parts Ways with Leap Motion
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
News: Lyft's Pick Up of AR Cloud Startup Blue Vision Labs Could Bring AR Features to Ride-Sharing
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
News: AR Cloud Startup 6D.Ai Video Gives a Peek at Next-Level Mobile AR from Devs Using Company's SDK
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
News: The Weather Channel Takes Broadcast AR to Next Level with Wildfires Report
The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
News: Twilio & Magic Leap Deliver First Live Demo of Avatar Chat Communications App
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
News: Snapchat Lens Studio Adds New Segmentation Templates to Its Bag of Augmented Reality Tricks
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
News: Wingnut AR's Pest Control Is Unreleased, Mostly Unseen, but Undeniably One of Magic Leap One's Best Titles
Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game.
News: The Sims Freeplay Adds Multiplayer Augmented Reality Mode via ARKit 2.0
Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0.
News: Owlchemy Labs ARCore Experiment Lets Android Users View a Friend's VR Experience from Their Smartphone
Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display.
News: Snapchat Becomes SnapCAT with AR Lenses for Your Feline Friends
Have you ever browsed through Lenses on Snapchat and got bummed out when the app recommends that you "try this with a friend" and you're all alone? Well, now you can take AR snaps with your cat!
News: Apple Continues Assembling AR Arsenal with Acquisition of Spektral's Background Removal Tech, Report Says
Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).
News: Niantic Plugs Its Real World Platform into Deutsche Telekom's 5G Network & MobiledgeX Servers
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.