For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.
The highly anticipated iPhone X is finally up for preorder, and it's been almost as exciting as we expected. With the dual cameras, bezel-less display, and high-tech facial recognition, there's almost nothing on the iPhone X that won't be liked. But around the same time as the iPhone X's announcement, another phone was revealed, and almost everyone seems to have forgotten about it. We didn't.
While Apple's tech used for Face ID on the iPhone is impressive, it's debatable whether it's more convenient than Touch ID. There are also concerns that your face could be used to track shopping patterns or be seen during mass surveillance by intelligence agencies. More importantly, it could be easier for law enforcement, and even thieves, to force you to unlock your iPhone.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
Developers in the augmented reality space are sitting on the bleeding edge of a hot technology. With the intense interest, especially in the tech circles, there are a large number of people working on potential solutions and uses for the technology. There is also a lot of time, money and effort being put in the tools and infrastructure for the technology. For better of for worse this also means constant changes.
Ride-sharing firm Lyft says it will continue to rely on drivers in the near and long term even as it replaces them with driverless cars, Taggart Matthiesen, Lyft's director of product, said during a Podcast with Recode.
Elon Musk's SpaceX is launching the world's most powerful rocket. The Tesla founder and CEO says the company is about to go through "manufacturing hell" to make delivery schedules for its new Tesla 3. Somehow, Musk says Tesla will offer Level 5 driving (so you can take a nap while your car drives you to and from work) within two years.
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application.
If you are an NYC commuter like me, then I'm sure you know how bad the city's transportation has gotten.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet's X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses.
So it's 2017 and there are no flying cars and teleportation devices around, but there might be holographic smartphones sometime soon. As cool as that sounds, should we trust a holographic smartphone from a company that has never made smartphones before?
China's Baidu, the Chinese equivalent of Google, live streamed a video yesterday of CEO Robin Li riding a self-drive vehicle along the streets and highways of Beijing.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
This Fourth of July, stock up on hot dogs, ice cream, and smartphones. Yep, this Independence Day is a surprisingly good time to get your hands on the iPhone SE. If you're interested, head to your nearest Best Buy to check out this major deal. (Or wait for the iPhone 8 to come out ...whenever that will be.)
The latest video game developer to hit the scene is a hotel chain, and they're offering big prizes for high-scorers.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
Researchers have created a possible replacement for traditional camera lenses, using an "optical phased array" to function as both a lens and sensor of a camera.
If you've ever missed an important phone call because you're hands were too dirty to touch the screen, you won't have to worry much longer about it happening again. Apple is remedying this age-old problem on the iPhone with a hidden feature in iOS 11 that ensures you'll never miss another call again.
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
Nissan began to offer Level 2 driving capacities in a mainstream model when it debuted its ProPilot self-drive option for its Serena minivan in Japan last year.
Much work needs to be done before laws and regulations no longer block driverless' rollout in the US, Rob Csongor, vice president and general manager of Nvidia's automotive division, said today during a US Senate committee hearing.
Waymo revealed more clues about its future business model after it said yesterday it plans to kill its Firefly pod-like car project and focus more closely on offering driverless systems for commercially available car and truck models.
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did not cover last week.
Uber's struggles are expected help Lyft get ahead in driverless development as it confirms its third partnership with autonomous tech company nuTonomy today.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
Toyota is testing blockchain and distributed ledger technology (BC/DL) for data sharing for driverless cars and other applications. This could eventually reassure buyers of its upcoming high-end cars by making sure their sensitive data is secure.
Things aren't looking good for Uber after its driverless experiment in Pittsburgh soured relations with local authorities. Surprised? Me neither.
Over 90% of ride-or-die iPhone users will upgrade to the latest Apple smartphone, according to a recent survey. Really, though? Well, Morgan Stanley certainly seems to think so.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
We're all guilty of a little social media stalking now and again. Or ... every day. Who's keeping track? Everyone secretly wants to know what their ex/arch nemesis is doing for the weekend via Snapchat or Instagram Stories.
Uber's year is going from bad to worse, and they may be subject to a potential criminal probe in the ongoing Waymo legal battle.
There have been a number of rumors about the iPhone 8 over the past couple of months, but the latest speculation about the device's dual FaceTime camera, that could take 3D selfies, has definitely grabbed our attention.
