Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Following in the iPhone X's footsteps, the iPhone XS and XS Max, as well as the iPhone XR, have all ditched the iconic Home button last seen on the iPhone 8 and 8 Plus, which is one giant leap toward Jony Ive's ultimate vision of an iPhone that's a clean slab of glass. However, without the Home button, a lot of tasks have changed, most notably, entering and exiting DFU mode in iTunes.
The march towards mainstream adoption of eSIM technology got a massive boost with the arrival of the iPhone XS, XS Max, and XR. We're now one step closer to ditching physical SIM cards altogether. If you're on the fence about this new technology, you may be surprised by the benefits it brings to the table.
The new iPhone XR, XS, and XS Max have everyone buzzing. But, at first glance, the XR and XS look pretty similar in almost every way. So, what's the difference? It comes down to the XR's "Liquid Retina" LCD screen vs. the XS's "Super Retina" OLED display. How do they compare, and why does it matter when considering which new iPhone to preorder?
Samsung Experience isn't for everyone. While it's a far cry from the TouchWiz days, it is still too heavy of a skin for Android purists. But you shouldn't let that dissuade you from a powerful device that checks nearly all other boxes — there are ways to make the Galaxy Note 9's software look and feel almost exactly like stock.
A new name isn't the only thing iBooks received in the iOS 12 update for iPhones. Aside from streamlining the name to "Books," Apple added a wish-list feature to its reading app so you can keep track of all the e-books and audiobooks you'd like to read from the Books Store.
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.
It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that doesn't mean AR-loving Amazon Prime members were completely left out.
While Sony as a company is well-known in the United States, it smartphones are not. For years, Sony has stuck with a boxy design with sharp edges and large bezels — however, they're finally getting with the trends. As a result, the Xperia XZ2 Premium offers a rare combo: A super powerful phone which is also pretty sexy.
While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Google has started blocking certain devices from accessing the Google Play Store and other Google services. This is part of an effort to clamp down on OEMs that skirt its certification requirements, but now millions of phones have been uncertified to download or update Google apps. Fortunately, there are a few workarounds.
With the reveal of Magic Leap's developer documentation last week, many questions have been answered—and several new ones have been raised as well. But since the Magic Leap One (ML1) isn't simply called the "Leap One," these are questions that the company probably has no interest (at least for now) in answering. Understandably, Magic Leap wants to keep some of the "magic" under wraps.
One of the best features on the Galaxy S9 is the ability to quickly apply new themes from the Samsung theme store. A number of the available themes are available at no cost. If you pick the right dark theme, you might even be able to save some battery life over the course of your day. Unfortunately, not every theme is worth your time, so we curated list of dark themes worth downloading.
In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.
The Galaxy S9 is full of minor improvements and revisions that come together to make it a worthy upgrade over the Galaxy S8. One such improvement is facial recognition, which Samsung has fortified with machine learning and the inclusion of another sensor. The result of these efforts is called Intelligent Scan.
With an ordinary birthday card, we can introduce a physical device which contains malicious files into someone's home and deceive them into inserting the device into a computer.
Continuing to take the steps necessary to reign supreme among the top game engines of the world, with a steady stream of major updates, enhancements, and new features, the team at Unity are keeping the user base in a regular state of surprise. At this rate, it's almost like Christmas every few days.
The latest and greatest in Qualcomm's long line of mobile processors, the Snapdragon 845, is now set to touch down along with the Galaxy S9 and S9+. And as gorgeous as Samsung's newest flagships are, the processor that powers them under the hood is just as highly anticipated.
Google's new AI-powered camera, Google Clips, seems to be targeted at parents of young children in its current form, but the idea itself has unique potential. Just set it up somewhere, then you'll never miss a moment trying to capture the moment — you'll have a robot photographer taking care of that stuff for you.
Trivia games are among the most entertaining ways to learn factoids and interesting info you may have never known about before. They're also the perfect genre to enjoy with friends and family, as they're particularly great at breaking the ice to make for a more memorable time together.
Black Friday is fast approaching, and just like every other day-after-Thanksgiving, there will be too many tech deals you won't want to pass up. If you've been saving up all year just for this sometimes-chaotic shopping holiday, we'll help you figure out the best tech sales to take advantage of and when, whether it's Black Thursday, Black Friday, or Black Friday weekend.
With their first attempt at the mobile market, Razer introduced a device that looks at the smartphone differently. Instead of focusing on minimal bezels or an amazing camera, Razer decided to make a phone for gamers. So how could Razer target the growing mobile gaming market, which is projected to generate $40.6 billion in global revenue in 2017? It starts with the IGZO LCD Display.
The last quarter of 2017 brought us some downright excellent smartphones. Between the iPhone X, Pixel 2, and Note 8, consumers have more fantastic options than ever when choosing a new device. It's now the perfect opportunity for Samsung to set the tone for 2018 smartphones with their exceptional S9 and S9+.
Just when you thought Google Glass was dead, it turns out there may be a second life for the often ridiculed device that won't relegate it to the staid confines of factories and repair jobs.
Not to be outdone by Apple and it's new line of flagship phones, Google has followed suit and finally announced the followup to their highly regarded Pixel line of handsets — the aptly named Pixel 2. Thankfully, the tech giant has also joined in on the trend towards more durable devices, and has engineered both the Pixel 2 and Pixel 2 XL to have a rating of IP67 under the IEC standard 60529.
ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.
With the iPhone 8, 8 Plus, and the exclusive iPhone X, Apple has come full circle in transitioning its users away from the home button present since the first iPhone a decade ago. This gives us a window into Apple's design philosophy moving forward, but it also presents some new problems, especially when it comes to entering and exiting DFU mode in iTunes.
Now that the the iPhone 8 and iPhone 8 Plus have been revealed, we've been eager to see how the new devices will stack up against top-of-the-line Android phones like the Galaxy S8 and S8+. We can't compare real-world usage right now since the new iPhone models haven't been released yet, but we can see how they stack up on paper to get an idea of which one is the better buy.
This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelphia, Pennsylvania and an in-store promotion featuring famous convicts from 19 Crimes wines.
When it comes to applying augmented reality to various business functions, as the saying goes, there's more than one way to skin a cat.
The launch of the Audi A8 marks the world's first Level 3 car on offer in retail channels, except there is one catch: it can only take full control of driving at speeds of 37.3 mph or less.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
If you haven't been on any sort of social media all day — which I seriously doubt — then you might not have heard that today, June 30, is Social Media Day. It's been trending on Twitter, but has also been making appearances on Instagram and Facebook. While major influencers are talking up a storm about this, most people are simply asking "what is social media day?"
I currently am and have always been what one might call a PC/Android guy. Many that know me well would likely even go so far as to say I am anti-Apple. About an hour after seeing the ARKit demo during the day-one keynote at WWDC, I became the owner of a brand new Mac.
Facebook is testing a new feature in India. One that could help you protect your profile photos from being used on sites without your permission.
Stakeholders in the driverless industry are anxiously awaiting changes the US Department of Transportation (DOT) is making to self-driving vehicle guidelines.