Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
This month, the power of artificial intelligence will be coming to more augmented reality developers as a leader in the game and 3D software development space and a major force behind the current school of cloud-based AI have officially announced a new partnership.
Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
Some phones have a feature that turns your screen white for a second when you're taking a selfie in dim lighting. This does a great job of illuminating your face in a pinch, but there are two problems with it: First, not all phones have the feature, and second, it doesn't work in third-party camera apps like Snapchat and Instagram.
A while back, we told you about NoChromo, a no-root ad-blocking browser based on Google Chrome's open source code base, Chromium. That browser was wildly successful, as it offered an identical interface to regular Chrome, but without any ads. Sadly, the developer abandoned NoChromo, but a new ad-blocking Chromium port called Bromite has been released to fill its void.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington.
While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.
If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses.
Update 1/17: Tim Cook chimed in about the upcoming iOS upgrade with expanded battery health data. We'll expand on that below.
Augmented reality hardware maker Vuzix came to the rescue of a vision-impaired student in Pennsylvania today by delivering a pair of Vuzix M300 Smart Glasses to enhance her eyesight.
On Wednesday, Scope AR, makers of Remote AR, the augmented reality video conference calling and remote assistance solution, announced that the app is finally available for HoloLens. Next Reality had a chance to talk with the founder and CEO/CTO of Scope AR, Scott Montgomerie, inside this new version of Remote AR.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
With Google's release of Poly API on Thursday, the search giant has found a way to simplify the workflow for AR creators by enabling the ability to integrate its 3D object search engine Poly directly into an application.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Thanks to Metaverse, it has never been this easy to create your own AR game.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
If building with Lego blocks in AR appeals to you, rest assured that an app is on the way for iPhones, iPads, and Android devices.
With technology giants like Apple and Google finally entering the fray, the move toward mass adoption of augmented reality is ramping up. Apple's ARKit and Google's ARCore will allow entirely new categories of apps to be made. Unfortunately, in a world of heavy competition, getting these two frameworks to work together wasn't a priority for either company.
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
Apple has something big in store for consumers in 2017 to mark the 10th anniversary of the iPhone. One major surprise is that Apple has decided to forgo on releasing a 7S in favor of a redesigned iPhone 8 and 8 Plus. To further commemorate its 10-year milestone, the Cupertino-based company has released the very exclusive iPhone X, garnering much excitement in the process.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
The bacteria in our gut — a community called the gut microbiome — have been in the spotlight a lot lately. What we're learning about how our intestinal bacteria adapt and grow with our bodies could help athletes perform better, according to researchers starting a company focused on creating probiotics that mimic athletes' microbiomes.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
The Xposed Framework lets you modify your phone's software like nothing else. But because of how powerful this tool can be, it seems like things are always in development. This is certainly the case with many Xposed modules, to the point where some have several alpha and beta releases before they go mainstream.
The Xposed Framework is still alive and kicking despite the fact that development has slowed down a bit lately. Rovo89 is the only true developer behind Xposed, so it's really a one-man show. This means the popular root mod doesn't typically support the latest Android version, but it's usually only one version number behind.
The Audi A8 may be short on the wow factor as the industry's first Level 3 car, but Audi has revealed some interesting details about one stand-out feature underneath the hood: the car's ability to self-pilot itself at stop signs and lights.
Gonorrhea infections reached a peak in 1975, then decreased until 2009, when infection rate started rising and has increased each year since. With the rise of antibiotic resistance, those numbers are only going to get worse — unless we find new treatments against the bacteria.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
The intestinal parasite Cyclospora cayetanensis has a dramatically increased infection rate this summer, and the source is still unknown, the CDC advised today. 2017 is a good year for Cyclospora looking for homes to start their families and a bad year for those of us who don't like food-stealing tenants living in our bodies.
Forget what you know about controlling augmented reality experiences. "Scroll" lets you interact with augmented reality using a much more subtle approach: A ring.
Nissan has confirmed reports that the Nissan Leaf's Propilot option will go on sale in the US in September, but when it does, don't expect it to compete against the Tesla Model 3's driverless features.
