Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
Now that 3D display maker Looking Glass Factory is closing in on $2.2 million raised in its crowdfunding campaign for the consumer-grade Looking Glass Portrait device, the company now has a 3D content generator to go with it.
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show.
On Monday, Apple unveiled its Apple Card, the company's boldest move yet toward becoming a truly mainstream mobile payments company. And the product has vast implications for our augmented reality future, some of which may not be immediately obvious to many.
If you've ever spent any serious time examining the Chinese tech startup world, you know that it moves fast — very fast. The tech startups hailing from Beijing and Shenzhen are moving so fast that they're now in serious competition with Silicon Valley.
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today.
In the Android community, Samsung's slow updates have long been the accepted norm. With the Note 8's recent Android Oreo update, Samsung completed annual version updates to their 2017 flagship lineup. Now is a great time to look back on how Samsung has fared with updates over the past few years. Hint: It's not pretty.
Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping up your AR IQ if you're unfamiliar with the finer points of the space.
The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design.
Razer just made a big step into the mobile industry by releasing an absolute beast of a smartphone. The gaming-centric Razer Phone tries to provide the best experience for its target audience: Gamers. With that in mind, they created a top-tier device with some of the best specs available on Android. But how does it compare to the current spec champion, the Samsung Galaxy Note 8?
With the recent launch of the LG V30 and the Pixel 2 XL, LG has reintroduced the world to POLED. This display tech was showcased at CES 2015 and billed as a rival to Samsung's AMOLED displays, then promptly disappeared from the market for two years. But now that two of the biggest flagship phones this year are using the technology, many folks will be wondering what makes POLED different.
With the release of the Pixel 2 XL and the iPhone X, smartphones have hit a new high not just in price, but also raw processing power. These new flagships not only cost more than twice as much as an Xbox One or PlayStation 4, they have also become almost as powerful as far as gaming goes. Because of this, a lot of games once reserved for consoles and PCs have made their way to our smartphones.
So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing.
There is an Indian story called the Legend of Paal Paysam, and while it doesn't seem like it at first, it has a lot to say about what motivated Paul Travers in the augmented reality space.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
For some, drinking raw milk is a way to get back to nature, improve family nutrition, and hedge against asthma and allergies. However, according to public health authorities, drinking raw or unpasteurized milk is a big mistake—even fatal. So what's the story?
There's been a whole lot going on at this year's Consumer Electronics Show, from the latest in virtual reality gear to televisions that continue to slim down while producing higher quality images.
Food labeling is a tricky beast. For instance, when I read the words "cage-free" on an egg carton, I think it means that happy chickens frolic in a sunlit meadow all the livelong day until they're gently herded into a clean, sweet-smelling coop to lay a few dozen eggs—which I can purchase for a reasonable price, of course.
In the coming years, artificial intelligence (AI) will revolutionize every facet of technology and business. AI researchers are in high demand. Salaries in this field are regularly in the hundreds of thousands of dollars.
Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration.
The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.
One of the worst-kept secrets in the tech world is Apple's plans for consumer-grade AR smartglasses, still unconfirmed publicly and only recently corroborated through a leaked account of an internal employee meeting.
The UK has officially exited the European Union, completing the long and tumultuous Brexit story and putting the storied nation once again on its own on the international stage.
There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
The deadly Wuhan coronavirus outbreak has not only has claimed lives in China but also has caused disruption around the globe, particularly in the tech industry. To date, the virus has claimed more than 1,000 lives in China, according to the country's officials.
The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
Router gateways are responsible for protecting every aspect of a network's configuration. With unfettered access to these privileged configurations, an attacker on a compromised Wi-Fi network can perform a wide variety of advanced attacks.
What if you went to an art installation at one of the coolest venues in New York that you could then take with you anywhere in the world?
In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.
China-based smartphone maker Oppo is ready to put Qualcomm's latest Snapdragon chips in its latest round of smartphones, but, like Qualcomm, Oppo is also preparing to move on to augmented reality wearables.
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
