News: Rovio Reinvents Angry Birds as Web-Based AR Tower Defense Game for Burger King Campaign
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.
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News: BMW Opens Augmented Reality Showroom for Plug-In Hybrids on the Web via 8th Wall
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
News: Apple Hides Augmented Reality Surprise in Invite for Next Big Event
Apple's augmented reality teases just keep on coming from the halls of its Cupertino labs. The latest comes in the form of an invitation to Apple's next public-facing event.
News: Apple Planning In-Person AR Wearable Device Launch In Coming Months, Report Says
The Apple rumor drumbeat is getting louder: a wearable augmented reality device is almost certainly coming, very soon.
News: FinchRing Controller Handles Gesture Control & Hand-Tracking for Nreal Light & Other AR Headsets
High-end augmented reality devices like the HoloLens and the Magic Leap 1, as well as the Ultraleap motion tracking modules, have demonstrated robust hand-tracking capabilities. However, many AR wearables (including Magic Leap) still rely on handheld controllers for interactions in AR space.
News: Lenovo Debuts Sleek ThinkReality A3 Smartglasses for Industrial & Office Use
Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving.
News: Google & Red Bull TV Premier 'The Last Ascent' with Synced AR Experience That Puts Nature in Your Home
In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices.
How To: You Can Block Any App from Using Up Your iPhone's Precious Mobile Data by Doing This
If you have a limited mobile data plan on your iPhone, you know how tricky it can be to stay within your given allotment. Large app installs and updates, 4K resolution videos, and photo backups can waste precious data resources in no time. And apps like Apple News, Facebook, Mail, and Netflix eat data like it's candy. But you can nip the problem in the bud by restricting data hogs from your cellular network.
How To: Here's the Difference Between Real 5G & Fake 5G
5G is undoubtedly the future of mobile networks, and there's a good chance your next phone will have it. But just like with 4G, as carriers race to get the best 5G coverage, the ones running behind are abusing marketing terms to make themselves seem further ahead than they actually are.
News: What the IP67 Dust & Water Resistance Rating Means for the iPhone SE (2nd Generation)
If you're considering purchasing Apple's new 2020 iPhone SE, which brings many modern components into the compact body of an iPhone 8, you should know what its dust and water resistance rating means. Just how dirty and wet can the iPhone SE get without breaking any functionality?
Market Reality: Apple Sets Stage for AR Smartglasses, Spatial Adds Funding, & Pinterest Enters AR Makeup Game
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
Market Reality: HoloLens 2 Hits Primetime TV, Qualcomm Unveils XR2 Chip, & Magic Leap Tops 2019's Biggest AR Investments
Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.
News: Qualcomm Launches Snapdragon XR2 5G for Next-Level AR Hardware & Reference Design for AR Wearables
As one of the leading makers of processors for smartphones, Qualcomm further bolstered its place in the market with the announcement of the Snapdragon 865 earlier this week.
Market Reality: Magic Leap Seeks Series E Funding, Apple Delays AR Headset, & Snap Starts Selling Spectacles 3
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
Market Reality: HoloLens 2 Arrives, Valve Reportedly Assists Apple with AR Device, & Niantic Prepares AR Cloud Launch
While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware.
Market Reality: North & Snapchat Use iPhone's TrueDepth Camera for Mobile AR & Magic Leap Adds Concepts as App Category
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
Market Reality: Snap CEO Tops NR30, Apple Sneaks Spatial Awareness into New iPhone, Daqri Runs Out of Runway
This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.
Market Reality: Apple Leaves Clue to AR Headset, Magic Leap Digs for Dinosaurs, & Lenovo Lures Marvel to Mirage
As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm.
News: Lenovo Expands Mirage AR Headset Beyond Star Wars with Marvel's Dimension of Heroes
Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore.
Market Reality: Magic Leap Gets New AT&T Streaming App, 6D.Ai Partners with Qualcomm, & Ximmerse Previews Rhino X
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
Market Reality: HoloLens 2 Lands at FCC, Samsung Adds Depth Cam to Galaxy Note 10+, & the Magic Leap Apps You Can't Miss
Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild.
Market Reality: Insiders on Apple's Smartglasses Plans, NASA Bets on HoloLens, RealWear Banks $80 Million in Funding
The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance.
Market Reality: Magic Leap Sues Nreal, Airbus Sells HoloLens Apps, & Harry Potter Takes on AR Gaming
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.
How To: Unlock the Bootloader on Your OnePlus 7 Pro
The OnePlus 7 Pro is truly the best phone that the company has ever created to date — it's even one of the hottest phones around regardless of OEM. It offers an awesome display with minimal bezels, a smooth 90-hertz refresh rate, a pop-up selfie camera, and the best triple camera system in a OnePlus phone so far. It can truly compete with other flagship phones while keeping the cost down.
Market Reality: Apple Unveils New ARKit & Dev Tools, Unreal Engine Comes to HoloLens 2, & North Expands Focals Pop-Ups
While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools.
Hands-On: The Varjo XR-1 Developer Edition has Seamless AR to VR Imaging & Low-Latency
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.
Hands-On: Epson Joins the Move to Android Smartphones with Moverio BT-30C Smart Glasses
In recent weeks we've talked about the growing trend of smartglasses makers moving the brains of their devices to smartphones, and now a veteran of the space has joined that movement.
Market Reality: Game of Thrones in AR, Microsoft Preps HoloLens 2 for Devs, & Epic Gives Out Magic Leap Headsets
Developers in the augmented reality industry got a lot of love this week.
News: The Future of Apple Augmented Reality Smartglasses & the Android Copies to Follow
You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat.
Market Reality: Meta's Legal Woes Continue, Snapchat Beefs Up AR in Its App, & AT&T Expands Magic Leap Retail Rollout
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
Best Navigation Apps: Google Maps vs. Apple Maps vs. Waze vs. MapQuest
You don't have to be a frequent flyer to know how indispensable navigation apps have become. Many of us rely on these apps for traveling from state to state and getting around in foreign cities, but even more of us count on these apps to beat rush hour traffic and find the quickest routes to school or work. So naturally, we all have our favorite mapping apps, but which one is truly the best?
Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Market Reality: A Hidden ODG & Magic Leap Connection, Epic Games Launches Fund, & Investors Back Mojo Vision & Scope AR
While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
Market Reality: HoloLens 2 Secrets Revealed, Nreal CEO on AR Future, Meta Lawsuit Update, & Verizon Teams with Vuzix
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
News: Microsoft's HoloLens 2 Is an Enterprise Workhorse, but It's Sexy, Too, Here's a Close-Up Look
It's confession time. Through a couple of sources, I managed to get an early look at the HoloLens 2. But I was sworn to secrecy, and I take my tech oaths seriously (shame on you, leakers).
Market Reality: Microsoft's Next HoloLens Close to Arriving, Apple Prepares for Big AR Marketing Push
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
News: Startup Asteroid Aims to Reinvent the Human-Computer Interface with Augmented Reality Software & Hardware Kit
Every step in the evolution of computing brings an in-kind leap forward in user input technology. The personal computer had the mouse, touchscreens made smartphones mainstream consumer devices, and AR headsets like the HoloLens and the Magic Leap One have leveraged gesture recognition.
News: Epic Games Files Legal Action to Stop Augmented Reality Startup Nreal from Using Name in the US
Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.
How To: Prevent & Stop Apps from Using Your iPhone's Microphone & Enhance Your Privacy
Any app on your iPhone could potentially listen in on your conversations and use that information to target you with tailored ads. Although most companies, including Facebook and Apple, have come out and vehemently denied these claims of spying on consumers, who's to say they're telling the truth? The only way to be sure you're safe is to take matters into your own hands.
Market Reality: Magic Leap Prescription Lenses Arrive, Niantic Challenges Devs with Real World, & Blippar Goes Under
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.