As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.
While the App Store is filled with news aggregators, Apple News is a solid choice when it comes to keeping up with current events. Apple recently made it easier than ever to stay informed, thanks to a daily newsletter sent straight to your inbox. The problem? It's unclear how to sign up for this newsletter, and it's equally unclear how to unsubscribe.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter.
Your phone's keyboard is one of the most commonly used apps. Whether you're typing out status updates, sending private messages, or just bombarding everyone in sight with as many emoji as you possibly can, you probably couldn't get by without a good keyboard app.
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
After much anticipation, Disney finally revealed its plans for its exclusive streaming service. Disney+ launches Nov. 12, and with it, all of the Disney content you know and love. But do you really need another streaming app in your life? We asked the same thing, so we broke down what we know about Disney+ and compared it to the current competition.
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
Samsung just announced the Galaxy S10 lineup, but we already knew each device's every nook and cranny. Thanks to leaks and hands-on demos, we know the OEM kept the coveted headphone jack, but omitted one treasured feature in its place — the notification LED. Why did Samsung strip the S10 of this light, and can users expect something to replace it?
Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
With the iPhone XS, XS Max, and XR, Apple introduced dual-SIM capabilities to iOS, made possible by eSIM technology. If you recently picked up one of these three new iPhones and need to utilize your eSIM while traveling abroad, you might want to take a look at the data plans offered by GigSky.
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.
The dream of Google Glass lives on via North's stylish and normal-looking smartglasses that bring text messages and navigation prompts into the user's field of view and Amazon Alexa integration for voice-activated assistance.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
Location-based AR game Ghostbusters World is creeping closer to launch, and developer FourThirtyThree has released some new gameplay footage and a trailer to capture the interest of the living.
In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit the road? Hardly.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
While Sony as a company is well-known in the United States, it smartphones are not. For years, Sony has stuck with a boxy design with sharp edges and large bezels — however, they're finally getting with the trends. As a result, the Xperia XZ2 Premium offers a rare combo: A super powerful phone which is also pretty sexy.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
During E3, many major game developers announced plans to bring console and PC franchises to mobile. These titles are designed for more serious gamers with competition in mind. All of this points to a shift in mobile hardware priorities — soon, gamers will need gaming phones just like PC players need a gaming rig.
Google's MVNO carrier, Project Fi, can save you a ton of money in the right circumstances, but it's always had a limited selection of supported phones. Because the service uses Sprint, T-Mobile, and US Cellular towers as its backbone, you could only use Project Fi with a Pixel, Nexus, or the Android One Moto X4 until now.
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
