All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features
The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
The Galaxy Note 10 is a radical departure from what Samsung has traditionally done with past releases. The most noticeable change is the fact that there are four distinct variants. But Samsung also turned the power button on the Note 10 into a Bixby key, which means powering the phone off or rebooting it is a bit different.
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
Beyond spotlight-grabbing features like Dark Mode and computer mice support that iOS 13 contains, Apple has also made its mobile platform more user-friendly for people that exhibit sensitivity to on-screen animations. If you've always found the transitional effects between app pages jarring, your iPhone now has a setting to help with that, preventing possible motion sickness and anxiety.
Your phone's keyboard is one of the most commonly used apps. Whether you're typing out status updates, sending private messages, or just bombarding everyone in sight with as many emoji as you possibly can, you probably couldn't get by without a good keyboard app.
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
Can you be too lazy for video games? That's how I feel sometimes. I want to play the latest PlayStation has to offer, but I can't be bothered to get out of bed. As if Sony read the minds of lethargic gamers everywhere, the company has released an amazing thing — PS4 Remote Play allows you to play your PS4 on your iPhone, no TV required. The best part? It's 100% free.
The navigation and status bars aren't very noticeable on the S10's home screen since they're transparent. The status bar will even change colors to match many apps. Unfortunately, the same can't be said for the navigation bar.
Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
With the iPhone XS, XS Max, and XR, Apple introduced dual-SIM capabilities to iOS, made possible by eSIM technology. If you recently picked up one of these three new iPhones and need to utilize your eSIM while traveling abroad, you might want to take a look at the data plans offered by GigSky.
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.
To give you a truly immersive experience on Infinity Display phones like the Galaxy Note 9, S9, and S8, Samsung added the option to hide the navigation bar when not in use, then easily reveal it with a swipe up gesture for quick access. If you've always found this process a little too cumbersome, Samsung has introduced a nifty feature in One UI that'll make it a lot more intuitive.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders.
The battle between the Pixels and the iPhones has been heating up over the last few years, and this year's bout is the best one yet, with Google's Pixel 3 taking on Apple's iPhone XS.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
Location-based AR game Ghostbusters World is creeping closer to launch, and developer FourThirtyThree has released some new gameplay footage and a trailer to capture the interest of the living.
Apple has finally released iOS 12 for everyone to enjoy, and there are plenty of cool features to go around. Perhaps the coolest feature, at least, for those of us with an iPhone X, is the return of an oft-used gesture we loved on other model iPhones.
In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit the road? Hardly.
One of iOS 12's biggest attractions is Group FaceTime, which would allow up to 32 people to video chat together at the same time. It's quite the pitch, and many iOS users are excited to see in action. Unfortunately, Apple has confirmed that Group FaceTime won't be included with iOS 12 when it launches, leaving everyone to chat one-on-one just a little bit longer.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.
