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News: Sony Develops New HDR Camera Sensors for Self-Driving Cars

In the driverless race, technological advances can sometimes just add more tension to an already heated competition, if Waymo suing Uber over their allegedly stolen LiDAR technology is any indication. Now, Sony is offering a new camera sensor, one that should help self-driving cars "see" the road with much more accuracy than any other camera sensors available for vehicles currently.

News: ODG's New R-7HL Are the First Rugged Smartglasses Made Specifically for the Industrial Workforce

Osterhout Design Group just announced the upcoming release of the newest addition to their smartglasses lineup, the R-7HL, short for R-7 Hazardous Location. ODG worked directly with customers who work in extreme environments to come up with a durable solution that fits their needs; These smartglasses can not only survive but function well in many areas that would otherwise be considered too harsh for augmented reality tech.

News: Adobe Integrates with HoloLens for Personalized Marketing

At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.

Have You Seen This?: HoloTerrain Lets HoloLens Users Explore the Earth in 3D

After what appeared to be an issue with the Windows Store for HoloLens not showing many newer applications, including one that I had released over a month ago, Microsoft finally squashed the bug. So, at first glance, it would seem as if there were lots of new HoloLens projects that just appeared in the store, even though they've likely been hiding out there for a while. HoloTerrain is one of those apps.

News: The Made by Google Pop-Up Shop in NYC Is Like an Apple Store, but with Personality

This morning, Google opened a pop-up showroom where anybody can visit to get a hands-on look at the new Made by Google hardware lineup. At 10 am the line at 96 Spring st, in the SoHo neighborhood of New York City, was growing but still manageable. As we waited to be ushered in, Google representatives came by to offer us coffee drinks prepared by a pair of baristas in the Peddler Coffee cart parked on the curb. "Now that's latte art," said the guy in line next to me when he saw that the foam-t...

News: Proof-of-Concept HoloTire App Shows How Much People Are Going to Love Shopping in Mixed Reality

We've already seen plenty of shopping potential for mixed reality headsets, from holographic car showrooms to trying on clothes and picking out furniture. Very few of those ideas have been put into actual practice, but we're getting closer, and consulting firm Valorem is making headway. They created HoloTire for the Microsoft HoloLens to demonstrate the advantage of experiencing a product in mixed reality. I'm hard-pressed to think of a more boring product to put on a holographic pedestal tha...

News: The Pixel Exemplifies Google's New Hardware Philosophy—To Do It Right, Do It Yourself

Android device manufacturers may see the new Pixel "Phone By Google" devices as just another competitor, one that likely won't upset their entry-level margins. But that would be a mistake. Pixel is Google's call to action. With Google now offering as near to perfect an Android experience as we've had so far, OEMs that want to keep selling smartphones in a world flooded with them will need to start working for the privilege.

News: Google's Daydream May Materialize in Just Two Weeks

We've heard a bit about Google Daydream—the new smartphone-based virtual reality platform that is supposed to provide a markedly better experience than Cardboard—but don't really know what it'll look like. Engadget claims we could find out in just a couple of weeks, since Android Nougat is already out, a necessary component of Daydream.