News: Zara AR App Brings Virtual Models to Life in Stores
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
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News: Google Backs Yet Another AR Cloud Platform via Ubiquity6's $10.5M Funding Round
Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform.
News: Patent Applications Offer Closer Look at Magic Leap One & How It May Work
Eventually, even the most private company has to file its patents and unveil its tightly-held secrets, and Magic Leap is no exception.
News: Update — Apple Linked to OLED Maker Investment, but eMagin CEO Says No Cash from Cupertino
Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...
Apple AR: Art.com & Houzz Apps Take Imaginative Approaches to Hang AR Art Until ARKit Update Arrives
One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.
News: Google AR Product Head Defects to Facebook to Lead Camera Efforts
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team.
News: Apple iPhone X App Lets You Wear Your Friend's Face Like a Mask & Put Words in Their Mouth
On Wednesday, Apple released a new batch of Animoji characters that gives iPhone X users more virtual masks to play around with, but what many have been waiting for is an app that lets you put on a virtual mask of another person, not an animated emoji. Well, that day has finally arrived.
News: This iPhone App Gives You Virtual Prizes for Turning Your Curse Words into Objects in AR
If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad.
News: FaceCake Uses Snapchat-Like Camera Effects to Let You Try on Earrings Instead of Masks & Rainbows
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies.
News: Magic Leap Previews New Way to Experience Music with Sigur Rós App
Last week, Magic Leap CEO Rony Abovitz teased his Twitter followers with some "fun and cool stuff" to share in the coming days. On Monday, he made good on that promise, sort of.
News: Star Wars Unleashes Adorable AR Porgs via Snapchat
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
News: Transformers Really Are More Than Meets the Eye in New Movie Tie-in AR App
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Apple AR: Zynga's CSR 2 for iPhone Puts Your Dream Car Within Virtual Reach with AR Mode
Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron.
News: Apple Working on Rear-Facing AR Sensor for 2019 iPhone, Report Says
Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant.
News: This Is the Only iPhone X Black Friday 2017 Deal We've Found
The iPhone X is sure to be a hot seller this holiday season. You probably know someone with the $1,000 iPhone on their wishlist, and with a price tag that high, Black Friday is probably the best chance of them getting one. But there's only one store we've found so far that's even offering a real holiday deal for the iPhone X.
News: This Theater Group Is Taking Entire Audiences into Mixed Reality with Networked HoloLens Headsets
Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens.
News: Facebook, Instagram & Snapchat Pass Out Halloween-Themed AR Filters Like Soooo Much Candy
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.
Snapchat 101: How to Reserve Tables, Get Rides & View More Information About Snaps
Not that long ago, Snapchat was an app with only one purpose — to send and receive self-destructing picture messages. The app has clearly grown since, adding many features that both adhere to its original function as well as ignore it. One of these new features is Context Cards. You may have heard about them, but what exactly are they?
Apple Music 101: How to Make Your Account Public or Private on Your iPhone
Apple Music, Apple's answer to Spotify, has many interesting features packed in to make that $9.99/month price tag as attractive as possible. One of those features is geared towards social listeners — those who want to follow other Apple Music users and who want to be followed back. But here's the thing: how do you know if your account is public or private?
News: Avegant Light Field Technology Now Available to AR Display Makers via Development Kits
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
Market Reality: Businesses Invest in the Expansion of AR Services & Content Creation
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Apple AR: Immersion VR 'Shows Us What They Got' with Rick & Morty ARKit Tribute
One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit.
Apple AR: Watch This Phone Levitate Before Your Eyes
Sometimes the demos for Apple's ARKit are so good that it almost looks like magic. A recent demo, in particular, shows exactly what kind of magic tricks you can perform using the ARKit.
News: Children Can Now Go on an AR Adventure at Heathrow Airport
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
News: The Perfect Emoji Will Be Just a Keyword Away in WhatsApp
Most messaging apps have it, so it's about time WhatsApp did too. The WhatsApp beta now has a search bar for emojis.
News: Scientists Solve Smartphone Glare Problem by Imitating the Eyes of Moths
I can't stand trying to use my phone in direct sunlight. It drives me crazy — I just want to get through a game of Sonic, but I can't see where I'm going. No one has it harder than I do. But my troubles might soon be over, as researchers are developing anti-glare films for smartphones, based off of the eyes of moths. Weird.
News: Revamped Video Tab Testing Shows Facebook Really Wants to Compete with YouTube
More video content is making its way to Facebook as the social network relentlessly tries to get its video platform up to par with YouTube. Now, they seem to be making more of an effort to improve their video tab, as new features have started to appear on some Android phones.
Instagram 101: How to Frame Your Instagram Stories with the Letter O
Instagram Stories is one of the most flexible ways to share creative and original content with your followers. It allows you to alter text, markup images, and add cool graphics and stickers, along with other fun ways of expressing yourself.
News: Ikea & Apple Are Partnering to Let You Virtually Rearrange Your Home
Furniture shopping is about to get a whole lot easier thanks to Apple's AR Kit and Ikea. In an exclusive with Bloomberg Businessweek, Tim Cook, Apple CEO said:
News: Snap Could Be Including Augmented Reality Features in New Spectacles
According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality.
News: Navigating Subway Stations May Get Easier with This Google Maps Update
Okay, I have a confession to make. I'm not a real New Yorker. I'm from the land of southern hospitality and steaks bigger than your newborn: Texas. I don't know how to hail a taxi yet, and I still smile at strangers on the street. I'm slowly learning how to fit in, but one thing I still haven't mastered is the New York City subway system. Every day, I struggle to determine where to find my train and how to stand on it without falling over. Fortunately, Google Maps appears to be making some of...
Instagram 101: Why You Should Never Put Hashtags in Your Posts
In this article, I am most likely going to humiliate myself by showing you all the horrible hashtagging I am wont to do. When it comes to hashtags, well, everybody knows if you desire any chance at all of getting noticed on Instagram, you got to hashtag.
News: Tata Elxsi Licenses Driverless Software to Top-Five Carmaker, Doesn't Say Which One
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
News: Meta Cuts Ribbon on New AR Workspace
Meta CEO and founder — and Next Reality 50 member —Meron Gribetz unveiled a new operating environment for augmented reality called Meta Workspace for the audience at the Augmented World Expo (AWE) in Santa Clara, California, today.
Not Hotdog: Try the Silicon Valley SeeFood App on Android
If you're a tech enthusiast, there's no way you're not watching HBO's Silicon Valley. So you surely know the Pied Piper crew's latest shenanigans involve an app that uses a phone's camera to find facts about food items — a sort of Shazaam for food, if you may.
News: Fly Lufthansa? Snapchat Will Introduce You to Your Flight Crew
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
News: Instagram Swipes Snapchat Lenses with Furry AR Koala Ears & Icy 3D Crowns
Instagram just added another nail in the coffin for Snapchat. It looks like it's the AR platforms final hurrah as IG has snapped up the app's last good feature: its AR selfie filters.
News: Is Verizon Getting into the Driverless Game?
Verizon could be getting in on the autonomous vehicle party, judging by its recent investment in driverless software company Renovo Motors.
News: Snapdragon 835 Will Power Three Pixel 2 Variants
Three variants of the Pixel 2 have appeared in Google's Android Open Source Project (AOSP) code, confirming various suspicions about which processor will power the Pixel 2.
News: It's Now Safe to Open Links in iPhone Apps Again After iOS 10.3 Security Fix
While clicking random links on the internet probably isn't the best idea to begin with, now you can rest easy knowing that your iPhone won't repeatedly dial 911 after tapping a malicious link in Twitter, Facebook, or other apps that use iOS's WebView.