The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
If it's always been your dream to work for a large company as an app developer, there's never been a better time to consider the field than right now — especially with companies like Apple staffing up in this department. It feels like everywhere you turn, companies are starting to move in this forward-thinking direction.
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
Throughout the COVID-19 pandemic, Facebook enjoyed a boost in sales of Portal, its smart video cameras with AR effects, as social distancing became the norm.
As augmented reality space continues to move into the mainstream, the competition to offer immersive services is ramping up as well.
As businesses flocked to Zoom, Microsoft Teams, Google Meet, and other video conferencing platforms to bridge the gap, we wondered aloud -- why aren't more companies leaning even more heavily on augmented reality?
Since Motorola engineer Bill Smith invented Six Sigma in 1986, corporations around the world have employed it to eliminate costs and process cycle time while increasing profits and customer satisfaction. These techniques and tools for process improvement were invaluable to famed CEO Jack Welch, who used them to redefine General Electric's business strategy in 1995.
Invented by Motorola engineer Bill Smith in 1986, Six Sigma's methodology defines a series of steps with specific value targets. These targets can be used, for example, to eliminate costs and process cycle time while increasing profits and customer satisfaction.
In 2018, Niantic unveiled its in-development augmented reality cloud platform for smartphones, the Niantic Real World Platform. A demo showed Pikachu and Eevee cavorting in a courtyard, darting in front of and behind potted plants and people's legs as they walked through the scene. This would be the future of Pokémon GO.
Apple just released iOS 13.5 for iPhone developers today, Monday, May 18. This GM (golden master) update comes 12 days after the release of iOS 13.5 dev beta 4, which introduced updated COVID-19 exposure notification logging settings and the ability to share your Medical ID with first responders when placing an emergency call.
Apple released the third public beta for iOS 13.5 today, Wednesday, May 6. This latest public beta update comes exactly one week after Apple released iOS 13.5 public beta 2, which, among other things, introduced Apple and Google's joint COVID-19 exposure notification API. Public beta 3 updates that settings page to show a more detailed "Exposure Logging" option instead.
We're living in uncertain times. The sudden outbreak of the novel coronavirus and subsequent self-isolation of roughly half the world's population has led to a massive reorganization of the economy, countless layoffs, compromised security networks, and a variety of other significant disruptions that will forever alter the landscape of our daily lives.
Apple just released the first developer beta for iOS 13.4.5 on Tuesday, March 31. The update follows the previous week's stable release of iOS 13.4.
The COVID-19 pandemic has created a frenzy for news and information that is nearly unprecedented in the smartphone era, with a major side effect of misinformation. Now, major tech companies are making it easier to ask for advice about novel coronavirus from their respective digital assistants. Results may vary, but Apple and Google are the most useful at the moment.
On March 13, President Trump announced during a briefing in the Rose Garden that Google was building a COVID-19 screening website to help Americans understand if they might have the new coronavirus. If likely infected, the site would also include the location of a local drive-through testing site to visit. So how can you access the screening website?
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
The worldwide health crisis around the coronavirus has gripped the live events industry, particularly in the tech sector, with the cancellations of Mobile World Congress, the Game Developers Conference, Facebook's F8, Google I/O and now South by Southwest.
The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.
After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.
The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Apple Card has generated quite the buzz since its March 2019 announcement. The iPhone maker's new credit card pairs with Apple Wallet on your device, is simple to sign up for, includes enhanced security over other cards, has zero fees, and provides daily rewards right to your Apple Cash account. And as good as that sounds, the fine print can complicate things real quick.
In the midst of fending off legal challenges from Magic Leap and Epic Games, startup Nreal isn't retreating. Instead, the company is digging in its heels and pushing forward with its launch plan for its Nreal Light smartglasses.
Many popular apps automatically share your personal data. While I have accepted a certain amount of data collection from Google, to know companies such as Facebook perform this without my consent bothers me. After some researching, I've found a great solution, and it doesn't require root.
Phone numbers often contain clues to the owner's identity and can bring up a lot of data during an OSINT investigation. Starting with a phone number, we can search through a large number of online databases with only a few clicks to discover information about a phone number. It can include the carrier, the owner's name and address, and even connected online accounts.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
Now that Microsoft has squarely focused on the enterprise market with the HoloLens 2, it appears Lenovo is content to play follow-the-leader with its new augmented reality headset.
If there is a major blind spot in the AR space in 2019, it's the impact that blockchain technology will eventually have on the software distributed in AR clouds.
While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike.
The Galaxy S10 has finally been revealed to the masses, and it certainly doesn't disappoint. As the flagship to herald the tenth anniversary of the venerable Galaxy S line, the S10 has kept popular and familiar design elements like the immersive Infinity Display while employing new features like more advanced cameras to set a new standard for other OEMs to follow.
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community.
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.
