While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
One of the best gifts that someone with an iPhone can receive is a paid app, hot new movie, bestselling album, gift card, or anything else in iTunes, Books, or the App Store that costs money. Even if it's a small $0.99 game that you heard a friend talking about, a gesture like this can go a long way. Gifting apps and media is now easier than ever, even if you don't have an iOS device yourself.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
Apple officially unveiled the long-awaited iPhone X, its tenth-anniversary edition iPhone, on September 12. With preorder and release dates just around the corner, you'll want to brush up on all things iPhone X to make sure you get your hands on one as soon as possible. After all, preorders start Friday, October 27.
Now that Fyre Festival co-founder Billy McFarland is charged with fraud, this is the perfect time to list off those top 15 influencers who promoted tickets to the disastrous event to their loyal followers, right?
Mobile wallet Curve just released a new feature that lets you correct past mistakes. Sounds incredible, right? Unfortunately, the mistakes you can erase aren't things like forgetting to do an assignment in school, screwing up a job interview, or, well, your ex. However, you can switch the card you want to use to pay even after you've paid with Curve, and that's still pretty cool.
Yes, you read that headline correctly. Spotify now has 140 million monthly active users, which is up from the 126 million users on the streaming service last year. (If you're wondering, Mexico's population is currently 127 million.)
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
There's a new operating system on the horizon, and this one's so big that it may actually live up to its galactic moniker. Andromeda, a merging of Android and Chrome OS, has the potential to bring Google to the ubiquitous status that Microsoft's Windows enjoyed in the '80s and '90s.
We tend to think of Google Play as Android's app store—but there's far more to it than that. Not only does it allow you to purchase apps and games, but you can also buy movies, music, books, and even devices, plus there's always those pesky in-app purchases that it also handles.
Coverage for the 88th Academy Awards, aka the Oscars, will air live this Sunday, February 28th at 4 p.m. PT (7 p.m. ET). The ceremony itself, hosted by Chris Rock, is set to begin at 5:30 p.m. PT (8:30 p.m. ET).
If you're a developer looking to get some exposure for your high-quality app, or if you're a user hunting for new apps and would like a chance to win a paid app at no cost, then Jack Underwood's new Promo Codes app may get you there, which you can install for free from the Google Play Store.
There's a recently discovered flaw by iDownloadBlog that lets thieves reset a stolen Apple Watch without a hitch, which is the result of Apple not including the Activation Lock feature that iPhones have had since iOS 7.
Get some tinfoil hats and make a time machine because we are about to go back to the 90s and learn about some phreaking.
The next time you plan on going on an adventurous road trip, get paid for it! With the the new mobile app called Roadie, from developer Marc Gorlin, you can get paid to go where you're already going.
Welcome back, my hacker apprentices! Although there is a multitude of different hacker types, the one target they all share is the database. I often refer to the database as the hacker's Holy Grail, or the ultimate prize for an effective hack.
We have all had buyer's remorse. It's an inevitable fact of life that we get things only to want another. For those of us with a Samsung Galaxy S3, some of those new Moto X features are probably looking pretty tempting.
Unwanted advertising is everywhere. Annoying pop-up ads, overly loud late night commercials, spam...it never ends. And before spam, there was junk mail. Junk mail is even worse because unlike TV commercials and internet ads, it's physical. You can't just delete or ignore it—and it's an awful waste of paper. So what can you do about it?
Everything is documented these days, thanks to the Internet and mobile devices. Most people who own a smartphone use it to take lots of pictures. If you're one of those people, an app called Scoopshot can help you turn some of those photos into extra cash. Scoopshots lets you post your pics so that news organizations can pay you to use them. Companies can also post tasks, so if someone is looking for a particular photo in your area, you can accept the task, go take the photo, and earn money f...
The Pioneer DJM-909 mixer is one of the finest and most expensive DJ mixers on the market. If you can afford one, you're a lucky dog. And if you've gotten one and are wondering just how much you can do with it, watch this video. It will teach you how to use the many effects and other tricks in the mixer to make the best music you can.
Have you ever tried oven-baked cauliflower before? Sprinkled with olive oil and a bit of sea salt, baked cauliflower is juicy, smoky, and makes a delicious side dish. But working with cauliflower can be intimidating, given that when you purchase it from the market it looks like a big chunk of hard white matter.
Not all of us have hours and hours to devote each day to exercise. In fact, we applaud you if you manage to squeeze in a thirty minute workout about five times a week. Life tends to get busy, but if you want to lose weight then exercise has to be a priority, as important to attend to as your marketing pitch meeting tomorrow.
Your cultural experiences growing up shape the kinds of food that you like, and nowhere is this more evident than in the case of Vegemite.
