Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
Ever since Google CEO Sundar Pichai took the helms of the world's most valuable brand, he has made it his mission to bring smartphones to lower-income communities. Born in India, Mr. Pichai has created several programs to address the needs of the Indian market, particularly the lower income families.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
Just nine days after the official release of iOS 11.2, Apple has released iOS 11.2.1. The update initially seems to have been seeded to only a handful of users and is intended to fix bugs in 11.2.
The official release iOS 11.2 appears to be right around the corner. Apple seeded the sixth beta of iOS 11.2 to both developers and public testers on Friday, Dec. 1, just three days after beta 5. As with the fourth and fifth versions of the beta, no major changes are found here — but this one actually means something.
Samsung just announced that the Galaxy S8 is getting a fresh coat of paint, launching a burgundy red color of the flagship in their home market of Korea. There is currently little information about whether this color will come to the US for the S8, but this could be a preview of things to come. The Galaxy S9 is set to arrive in January and may also come in a beautiful red variant.
We're getting closer and closer to a final iOS 11.2 release for everyone. Apple just pushed out beta 5 for iOS 11.2 to developers and public testers on Tuesday, Nov. 28, and much like its predecessor from a few weeks ago, there's not much included but bug fixes and security patches.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
While widely known for its massive collection of free apps and tweaks that let you fully personalize your jailbroken iPhone, Cydia also comes laden with packages that can be purchased to take customization to a whole 'nother level. Similar in function to the iOS App Store, buying an app in Cydia is simple and relatively safe.
According The Venture Reality Fund, the introductions of Facebook's camera platform and Apple's ARKit catalyzed increased activity among companies developing consumer applications.
Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California.
Sherif Marakby has returned to Ford as the VP of AVs & Electrification after a brief stint with Uber. Marakby's VP title will be effective June 12.
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
For a long time, Apple has kept the upper hand on Android as far as app revenue is concerned. However, this tradition looks likely to change this year, as Android's app sales are expected to surpass Apple's.
Don't ignore the update sitting in your Settings app; you'd be leaving your iPhone's security vulnerable.
Dual cameras are increasingly popular right now for smartphones, but so far, Samsung has steered clear of all the hype. However, a new patent application shows that Samsung has been working on a dual camera system of their own, featuring tech potentially more advanced than what is currently on the market.
In case we haven't beaten the '90s revival to death enough, now Nokia is coming back to the US market. The three Android midrange devices that made their debut at Mobile World Congress last month are set for a global release, meaning they will also make their way stateside.
With the death of Google's Nexus line, the market for phones with top-notch specs at midrange prices is now wide open. OnePlus is apparently ready to fill this void, as they've just announced the OnePlus 3T, an iterative update to their OnePlus 3 flagship only five months after initial release.
I truly don't understand why anyone would pay $10.99 for a case of carbonated water just to feel like a Midwest mom on a diet. Every time I talk about LaCroix, pronounced La-CROY (rhymes with enjoy), it's like I take all the money I spent on my French major and light it on fire.
Looking past the obvious visual similarities between the iPhone 7 and Google's new Pixel phones, there are several indications that the search giant had Apple in its sights as they released their latest flagships. For once, this isn't an Android phone we're talking about, it's a Google phone—and it showcases Google's latest strategy.
Apple's plans for virtual, mixed, and augmented reality have remained a mystery for some time, but now we at least have some idea of what they're thinking about. UploadVR uncovered a patent showing a VR headset design that looks like a thick pair of sunglasses and utilizes an iPhone to provide an experience similar to the Samsung Gear VR.
There are so many apps out there that it can be hard to decide which ones you should keep on your phone, especially if you're working with limited storage capacity. Sure, you can install and uninstall apps depending on when you need them, but that can be a little tedious.
Celebrating Mother's Day just got more exploitative with Apple's Mother's Day ad. Their original Mother's Day ad shows photos and videos of mothers shot on an iPhone and uses the “Shot on iPhone” marketing line:
If you've been keeping tabs on the rumor mill for the iPhone 7, one of the most discussed elements of Apple's upcoming device is the possible elimination of the headphone jack in favor of a Lightning connection.
Greetings my fellow aspiring hackers,
Facebook announced at its F8 Developer's Conference on April 12th that, in addition to the VR-ready Oculus Rift we have today, it plans to bring Augmented Reality (AR) into the fold of their social machine.
For well over a year, Spotify's most requested feature was to add Chromecast support. While they left the request unanswered, it seemed that Spotify just didn't want anything to do with the $35 streaming stick.
Apple's streaming music service, Apple Music, offers a three-month free trial that hopes to get you addicted enough to pay for a monthly subscription. You may even see a one-month trial if you're a former subscriber. While it's not very obvious, there is a way to cancel either free trial from auto-renewing. That way, you don't have to deal with Apple support to try and get your money back because you forgot.
Finger limes are one of those foods that bring out the little kid in even the most staid grown-up. I dare you not to squeal when you cut one open, squeeze, and see all that bubbly goodness emerge.
Since Apple released iOS 8, many third-party apps have taken advantage of one of its more resourceful features: Notification Center widgets. These widgets have made it easier to interact with features and settings that would otherwise require launching an app itself, instead offering functionality through the native pull-down Notification Center.
When it comes to subscription-based music streaming services, the conversation doesn't go much further than Spotify and Google Play Music (previously called "All Access"). Both services are essentially the same aside from slightly different catalogues and social options, and they both run ten bucks a month for unlimited music streaming and offline track saving (although Spotify does have a free, ad-supported service).
While the adoption of Apple's newest mobile operating system, iOS 8, was smoother than its predecessor, there were still a lot of bugs and features that needed ironed out. There were lost cellular signals, missing Camera Rolls, a confusing iCloud Drive, and no functioning Apple Pay yet, among other things. Now it's just over a month later from its first release to the public and things are finally looking pretty good.
Shortly after Apple's iOS 8.0.1 update fiasco ruined many iPhone users' cellular reception (which was fixed with iOS 8.0.2), developers were treated to the first beta release of iOS 8.1, which will be the next big update for iPad, iPhone, and iPod touch.
If new leaked images are to be trusted, an iPhone with a display around 5 inches will be released later this year. From Italian site Macitynet, images show a device that's stated to be the new iPhone 6 side-by-side with the new Samsung Galaxy S5. A couple of weeks ago, I showed you leaked internal emails and memos that suggested Apple was concerned with not only Samsung's marketing strategy, but about the industry trend towards larger devices.
It's no surprise that Costco has great deals, and that's why millions pay annual fees for the privilege to shop in their wholesale outlets. Just take their hotdog and soda combo for $1.50—it's the same price now as it was 27 years ago.