Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks.
After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along.
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.
The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
Sileo is an ideal marketplace for developers to showcase apps, tweaks, and themes that Apple would never allow in the App Store. While a majority of these packages are free to try out, there are jailbreak apps that cost money for your iPhone. But actually paying for mods can be a bit tricky.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
In case you hadn't heard, Google is now a legit cell service provider. Google Fi has its pluses and minuses, but the biggest upside is in the pricing. Depending on how much data you typically use, there's a good chance you could save a lot of money without sacrificing coverage by switching to Fi.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
The march towards mainstream adoption of eSIM technology got a massive boost with the arrival of the iPhone XS, XS Max, and XR. We're now one step closer to ditching physical SIM cards altogether. If you're on the fence about this new technology, you may be surprised by the benefits it brings to the table.
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
Has this ever happened to you: You're singing a song in your head and want to look it up on Apple Music but you just can't think of its name or even who recorded it? In iOS 12, if you can sing it, you can search for it, as the update lets you find songs in Apple Music by lyrics alone. It's like Shazam, only instead of identifying music by sound, it uses the lyrics in your head.
