The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays.
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
If you're a public beta tester, your Thursday just got awesome. Apple just released the first public beta for iOS 12.3 today, March 28. This update comes right on the heels of the first developer beta for 12.3, which itself released just one day ago. Thanks to that release, we know that this update contains a new TV app with updated layouts, Apple TV Channels subscriptions, a new logo, and more.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
The debut of Microsoft's HoloLens 2 went off without a hitch, and now it's time to figure out if you want to hop aboard the updated augmented reality train.
The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.
While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year.
The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks.
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
To combat their poor coverage in rural areas, T-Mobile spent nearly $8 billion on 600 MHz spectrum in 2017, which was converted to LTE Band 71. With such a low frequency, the signal can travel further, providing LTE speeds to more Americans. But your phone also has to support this frequency, and so far, only a handful do.
It's no secret that MoviePass is a shell of the service it once was. The primary $9.95/month plan for three movies each month is inconsistent and can change drastically depending on your location. Thankfully, MoviePass isn't the only movie ticket subscription service available. We've compared all the best plans on the market to help you find the one that's right for you.
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One as the company has just announced a financing option that allows anyone with a spare $96/month to gradually pay their way into full ownership of the device.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
The transcribing app can be an invaluable tool, especially if you're a student or are in a profession that relies on audio journals or interviews. These apps can convert important recordings like lectures and meetings into text for you to carefully read through to better comprehend.
With Android Pie, Google added a genuinely useful feature for Pixels called App Suggestions, which uses AI to predict the apps you might want to use next. These show up at the top of your app drawer and in the new dock in the revamped multitasking UI for quick access. But here's the trouble: Muscle memory is a thing.
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
Crisis averted — Apple released iOS 12 public beta 6 — not public beta 7 — to software testers Wednesday, August 15. The update comes hours after the release of dev beta 8, which replaced the short-lived seventh developer beta. Apple released dev beta 7 Monday, August 13, but quickly pulled the update due to instability and poor performance.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
Looking to inject a little more processing juice into your HoloLens? Unity can fix you up with the Standalone Universal Windows Platform Holographic Emulation.
Alongside ARKit 2.0, Apple revealed new Animojis alongside new Memoji virtual doppelgangers that compete with functionality quite similar to that of Samsung's AR Emoji.
Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week.
Location services company Mapbox has added new capabilities to its location-based gaming tool to fend off Google's challenge for the same mobile app category.
After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses.
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
While Apple has generally been more bullish on augmented reality as opposed to virtual reality, the latest whispers about its purported AR headset suggests that it may be giving VR another look.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
