News: Harry Potter Fans Can Now Summon a Wizarding World Sorting Hat in Augmented Reality
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
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News: Magic Lines Works to Restore Mobility to Parkinson's and Dementia Patients Through AR on Magic Leap & HoloLens
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
News: India Telecom Giant Reliance Jio Partners with Startup Tesseract to Bring Augmented Reality Headsets to the Home
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
News: Facebook Creates 'Virtual Wing' Art Exhibit at the Tate Museum in London, Powered by Spark AR
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
News: Vuzix Blade Augmented Reality Smartglasses Add Real-Time Language Translation via Zoi Meet App
Next to map data overlays, one of the most often discussed concepts for apps that could propel augmented reality smartglasses into the mainstream is a real-time language translation app.
Market Reality: Insiders on Apple's Smartglasses Plans, NASA Bets on HoloLens, RealWear Banks $80 Million in Funding
The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance.
News: Apple iPhone Owners Can Now Try Out Gucci's Ace Sneakers via Augmented Reality
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
News: Live Nation & Hyundai Roll Out Augmented Reality Experiences for Concert Goers at Music Midtown Festival
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
News: Blippar Bounces Back with Web-Based AR Platform
After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.
News: North Hits the Road Again with New Focals Smartglasses Pop-Up Stores Across North America
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
News: Vuzix Reveals Price for M400 Smartglasses, Opens Pre-Orders for Early Adopters
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
Hands-On: Here's How Augmented Reality in Google Search Works
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
News: Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
News: McGraw-Hill Jumps into Educational Augmented Reality via Partnership with Startup Alchemie
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
News: Google Releases Glass Enterprise Edition 2, Includes Qualcomm Snapdragon XR1Upgrade
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
News: Samsung Joins Niantic in Backing DigiLens with $50 Million Funding Round
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
News: Snapchat Gives John Wick Fans the Tools to Build Their Own AR Effects via Lens Studio
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
News: Zappar Expands Its ZapWorks Platform with ARKit & ARCore Compatibility
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
Market Reality: Facebook Seeks AR Talent, Snapchat Diversifies Its AR Content, & Magic Leap Scores More Telecom Funding
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
News: Magic Leap Deepens Funding from Telecom Industry with $280 Million from Japan's NTT Docomo
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
News: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.
News: Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
News: Scope AR Snags $9.7 Million to Expand Its Enterprise Augmented Reality Platform
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
News: Torch App Teams with 6D.Ai to Add Occlusion & Persistence to AR Creations
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
News: Google & Actress Tilda Swinton Help CERN Tell the Story of the Big Bang in Augmented Reality
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
News: Google Leads Another $28 Million Funding Round into Neuron-Reading Technology at CTRL-Labs
It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures.
News: Budget Airline easyJet Packs Augmented Reality Luggage Checking Feature into Its Mobile App
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
News: 8th Wall Adds Another Brick to Its Web AR Platform with AR Camera for Easy Prototyping
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
Exclusive: Layar Founders Hope to Buy Back Company in Blippar Asset Sale
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
News: Nreal Banks $15 Million in Funding to Produce Fashionable Smartglasses with Plane Detection & Object Recognition
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
News: Magic Leap Shakes Up C-Suite, Shuffles Two Top Executives to Advisory Roles
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
Market Reality: US Army Chooses Microsoft Over Magic Leap & Niantic Puts Its Money on Consumer Smartglasses
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
News: ModiFace Applies Its Augmented Reality Tech to Nail Polish with Fingertip-Tracking Feature
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
Market Reality: Magic Leap Goes to Work, Snap Speeds Up AR Spectacles Timeline, & Apple's CEO Preaches the Future of AR
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
News: Magic Leap Launches App Creator Grant Program Awarding Up to $500,000 in Funding
On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.
News: Warner Bros. & Niantic Release Trailer for Harry Potter Wizards Unite, but Delay Launch Until 2019
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
News: Former Googlers Raise $8 Million Funding to Reinvent Remote Collaboration Through Magic Leap & HoloLens
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
News: Niantic Plugs Its Real World Platform into Deutsche Telekom's 5G Network & MobiledgeX Servers
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
News: Air New Zealand Takes Wraps Off Magic Leap One Adventure Tourism Game
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
News: E-Commerce Gets an Augmented Reality Upgrade for Mobile Web Platforms from Vertebrae & Shopify
Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.