While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens.
Going live on Instagram is a fun way to interact with your followers. It lets you forgo the usual meticulous editing and framing in exchange for giving your friends and fans a glimpse into your real, unfiltered life. Now, your followers don't need to be separate from that experience, with a new update that will let you invite viewers to join in on your live videos.
A top executive from Baidu's telematics division believes the company will become the word leader in driverless by 2020, according to a report in today's South China Morning Post.
Technology and nature, typically thought of as opposites, are coming together in a new London exhibit.
New research explores how the bacteria on the penis can leave men more susceptible to infection with HIV.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
Numerous examples exist of doctors and surgeons using HoloLens to plan surgeries. The device has even been used to view reference images during a procedure and stream it to a remote audience. Until recently, it has not been used to augment the surgeon's view of the patient during a live surgery.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
As my fellow cheapskates know, Groupon is an oasis. From discounted vacations to reduced-price massages, it has — nearly — anything and everything. It's great for discounts on dining and travel, but I've never thought of it as a place to shop for smartphones ... until now.
The laws and regulations in place in the US for driverless vehicles are a mess, but Republican congressional members say they can fix it.
The herpes simplex virus (HSV) can cause devastating complications for infected newborns whose mothers have genital herpes. Understanding risk and research can help you, and your baby, when the time comes.
With significant advancements in the treatment and prevention of HIV, you'd think the stigma surrounding the deadly virus and AIDS, the syndrome the infection causes in the body, would have lessened. Unfortunately, a new project looking at conversations on Grindr — a social networking app for gay, bi, curious, and queer men — has shown that this stigma is very much present.
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
Your favorite music-streaming app is taking artists from its popular RapCaviar playlist on tour to five major US cities. That's right, put down your smartphones and pick up your credit card because these tickets are going to sell fast.
More video content is making its way to Facebook as the social network relentlessly tries to get its video platform up to par with YouTube. Now, they seem to be making more of an effort to improve their video tab, as new features have started to appear on some Android phones.
Can't wait till Apple's ARKit is released? Me neither. Luckily, a fun new app launched today that is close to what the ARKit promises to deliver in a few months.
Furniture shopping is about to get a whole lot easier thanks to Apple's AR Kit and Ikea. In an exclusive with Bloomberg Businessweek, Tim Cook, Apple CEO said:
Apple CEO Tim Cook's June 5 announcement that the company is developing autonomous software should have some companies rattled. At least, Morgan Stanley thinks Tesla should be.
Anticipation is building for the release of the Essential Phone. Andy Rubin's newest creation is expected to be loaded with features like a rear fingerprint reader, attachable 360-degree camera, and an edge-to-edge display. However, a news release from Sprint has just revealed that it may take more than $700 to get your hands on the Essential Phone. The release revealed that the Essential Phone will be exclusively carried by Sprint, so it might be time to switch your wireless carrier.
A recently confirmed polio outbreak in Syria is connected to low levels of vaccination, worsened by conflict. It is the first confirmed incidence of polio in Syria since 2014. Before 2013, the last case of polio in Syria was in 1999.
You were the chosen one, Snapchat! The new download numbers for the social media app show just how hard it will be to bring them back to the light after the rise of the Instagram empire.
New York City may not be the friendliest city, but with the apps Via and Curb now letting users ride-share in the city's yellow taxis, New Yorkers can expect to snuggle up close in the back of a cab next to complete strangers. That's right, get ready to feel the love.
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
If you thought the selfie would only ever be used to bombard your feed on Instagram, you were wrong. Dead wrong. JetBlue is looking to take those selfies and use them to check you in for your next flight.
At Vision Summit 2017, UK-based Rewind, one of the recent additions to the Microsoft HoloLens Agency Readiness Partner Program, showed off a HoloLens application called "Flight Deck" that genuinely blew me away. The idea of watching a live-action sports experience on a coffee table has been explored and mocked up, but Rewind not only has done it, they will be releasing it later this year.
The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come.
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
Malware attacks on mobile phones are reaching an all-time high and it looks like companies like Samsung are doing all that they can to prevent any unwanted hackers from accessing its sensitive user data.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
In the nascent AR/VR race, any release news is big news. For augmented reality, those invested in the new technology eagerly await the release of Microsoft's Hololens and any inkling of information that comes with it. If you're one of those folks, you're in luck, as new information has just been disclosed about one of Microsoft's partners on the project, Lenovo, and their Hololens; including its release date and price.
An expert in the driverless market has earmarked Porsche as the company to watch in the automated car race.
Here's another workday distraction for all you social media lovers out there: Pasted, launching out of beta today on iOS, is a simple collage and photo editing app mixing iconic '90s imagery with a love of the The Shins.
Just like in the Spy Kids 3D movie, US soldiers may soon upgrade their mission planning from 2D to 3D. Welcome to the wonderful world of augmented reality, US Army.
An advance in the race to stop birth defects caused by Zika-infected mothers has been made by a team of researchers from Rensselaer Polytechnic Institute in Troy, New York. They have identified the process Zika uses to gain entry into the placenta, and published their findings in the journal Biochemistry.
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year.
