Another major retailer is putting all its chips in on the relentless rise of selfie culture. Sally Beauty is rolling out kiosks to try-on "some of its best" hair dyes in 500 of its stores throughout the US. The in-store augmented reality-powered kiosks invite you to view yourself on video, overlay a punky (or otherwise) hair color, and snap a selfie on the screen to share your #glowup with friends.
Sure, Tony Stark was able to build the original Iron Man suit in a cave with a box of scraps, but can the average do-it-yourselfer replicate the EDITH smartglasses from Spider-Man: Far From Home in a similar fashion?
Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer.
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
Next to map data overlays, one of the most often discussed concepts for apps that could propel augmented reality smartglasses into the mainstream is a real-time language translation app.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures.
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium Studios.
You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.
Less than 20 days after the launch of Magic Leap One, Mapbox has jumped at the chance to provide its map services to Magic Leap developers through its Maps SDK for Unity.
